
That Will Never Work
The Birth of Netflix and the Amazing Life of an Idea
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Narrated by:
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Marc Randolph
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By:
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Marc Randolph
About this listen
In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company—all revealed by co-founder and first CEO Marc Randolph.
Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.
But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work.
What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?
From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.
©2019 Marc Randolph (P)2019 Hachette AudioListeners also enjoyed...
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Critic reviews
"Netflix was built on the vision and creative DNA of one man—Marc Randolph. As the founding CEO, his leadership defined the culture of Netflix and laid the groundwork for successive, global revolutions in how we make and consume entertainment. His willingness to step aside so that his co-founder Reed Hastings could scale up the company stands as an example of humility and self-knowledge that is rare in the startup world."—Gina Keating, author of Netflixed: The Epic Battle for America's Eyeballs
"Marc is an unusually brave soul. Marc's genius in recognizing that not knowing frees you to experiment and observe and to ultimately win."—Lloyd Tabb, founder of Looker
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- Unabridged
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How do we talk about bias? How do we address racial disparities and inequities? What role do our institutions play in creating, maintaining, and magnifying those inequities? What role do we play? With a perspective that is at once scientific, investigative, and informed by personal experience, Dr. Jennifer Eberhardt offers us the language and courage we need to face one of the biggest and most troubling issues of our time. She exposes racial bias at all levels of society - in our neighborhoods, schools, workplaces, and criminal justice system.
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hoped for more on why bias and how to avoid it
- By Pavan Ongole on 04-04-19
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Ultralearning
- Master Hard Skills, Outsmart the Competition, and Accelerate Your Career
- By: Scott H. Young
- Narrated by: Scott H. Young
- Length: 7 hrs and 46 mins
- Unabridged
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Future-proof your career and maximize your competitive advantage by learning the skill necessary to stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way in this essential guide. Scott Young incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself - among them Ben Franklin, Judit Polgar, and Richard Feynman, as well as a host of others, such as little-known modern polymaths like Nigel Richards who won the World Championship of French Scrabble - without knowing French.
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I Thought I Already Knew Something About Learning
- By Tyler L on 09-08-19
By: Scott H. Young
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The Greatest Capitalist Who Ever Lived
- Tom Watson Jr. and the Epic Story of How IBM Created the Digital Age
- By: Ralph Watson McElvenny, Marc Wortman
- Narrated by: Donald Corren
- Length: 17 hrs and 18 mins
- Unabridged
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Nearly fifty years into IBM’s existence, Thomas Watson Jr. undertook the biggest gamble in business history when he “bet the farm” on the creation of the IBM System/360, the world’s first fully integrated and compatible mainframe computer. As CEO, Watson drove a revolution no other company—then or now—would dare, laying the foundation for the digital age that has transformed every society, corporation, and government. The story of Watson being “present at the creation” of the digital age is intertwined with near-Shakespearean personal drama
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A superficial history
- By KDN on 02-21-24
By: Ralph Watson McElvenny, and others
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The Employee Advantage
- How Putting Workers First Helps Business Thrive
- By: Stephan Meier
- Narrated by: Joe Knezevich
- Length: 8 hrs and 45 mins
- Unabridged
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In The Employee Advantage, behavioral economist Stephan Meier explains why organizations must value their employees as much as—if not more than—their customers: those that pivot toward an employee-centric model will be more profitable, innovative, and appealing to top talent.
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Great for all leaders
- By Anonymous User on 02-08-25
By: Stephan Meier
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Your Body in Balance
- The New Science of Food, Hormones, and Health
- By: Neal D. Barnard MD MD FACC, Lindsay Nixon
- Narrated by: Timothy Pabon
- Length: 7 hrs and 41 mins
- Unabridged
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Your Body in Balance provides step-by-step guidance for understanding what's at the root of your suffering - and what you can do to feel better fast. Few people realize that a simple food prescription can help you tackle all these and more by gently restoring your hormone balance, with benefits rivaling medications. Neal Barnard, MD, a leading authority on nutrition and health, offers insight into how dietary changes can alleviate years of stress, pain, and illness. What's more, he also provides delicious and easy-to-make hormone-balancing recipes.
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Book is good but medical terms needed edited
- By Carol Ann R. on 02-23-20
By: Neal D. Barnard MD MD FACC, and others
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Blitzscaling
- The Lightning-Fast Path to Building Massively Valuable Companies
- By: Reid Hoffman, Chris Yeh, Bill Gates - foreword
- Narrated by: Chris Yeh, Reid Hoffman
- Length: 9 hrs and 3 mins
- Unabridged
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What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
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not much here.
- By Francis Shanahan on 09-05-19
By: Reid Hoffman, and others
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Uncommon Type
- Some Stories
- By: Tom Hanks
- Narrated by: Tom Hanks
- Length: 10 hrs and 2 mins
- Unabridged
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A collection of 17 wonderful short stories showing that two-time Oscar winner Tom Hanks is as talented a writer as he is an actor. The short stories are surprising, intelligent, heartwarming, and, for the millions and millions of Tom Hanks fans, an absolute must-have!
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Old fashioned romp of stories, some real gems!
- By Lili on 11-13-17
By: Tom Hanks
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This Is How Your Marriage Ends
- A Hopeful Approach to Saving Relationships
- By: Matthew Fray
- Narrated by: Rob Shapiro
- Length: 9 hrs and 15 mins
- Unabridged
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One night during his divorce, after one too many vodkas and a call with a phone-in-therapist who told him to “journal his feelings,” Matthew Fray started a blog. He needed to figure out how his ex-wife went from the eighteen-year-old college freshman who adored him to the angry woman who thought he was an asshole and left him. As he pieced together the story of his marriage and its end, Matthew began to realize a hard truth: even though he was a decent guy, he was a bad husband.
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Good and bad advice mixed together
- By Timothy Webster on 08-05-22
By: Matthew Fray
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The Bezos Blueprint
- Communication Secrets of the World's Greatest Salesman
- By: Carmine Gallo
- Narrated by: Carmine Gallo
- Length: 9 hrs and 39 mins
- Unabridged
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Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth.
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Coaching Drills are Awesome
- By E. Wilson on 06-11-24
By: Carmine Gallo
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Moonshot
- A NASA Astronaut’s Guide to Achieving the Impossible
- By: Mike Massimino
- Narrated by: Mike Massimino
- Length: 5 hrs and 34 mins
- Unabridged
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When you think of a NASA astronaut, the image that probably comes to mind is one of the All-American hero. But former NASA astronaut turned business speaker and bestselling author Mike Massimino was pretty much the opposite. He was the underdog, one of the weakest swimmers during NASA training and a “gangly, scrawny, working-class kid from Long Island with bad eyesight and a fear of heights." Still, after working hard and working smart, Massimino had a successful career as an astronaut. Moonshot shares Massimino’s hard-earned lessons and how to apply them in work and life.
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The entire book was interesting!
- By chernandez1776 on 12-08-24
By: Mike Massimino
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How to Improve Your Marriage Without Talking About It
- By: Patricia Love, Steven Stosny
- Narrated by: Laural Merlington
- Length: 6 hrs and 49 mins
- Unabridged
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Men are right. The "relationship talk" does not help. Dr. Patricia Love’s and Dr. Steven Stosny’s How to Improve Your Marriage Without Talking About It reveals the stunning truth about marital happiness: Love is not about better communication. It's about connection.
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Must read if your on the verge of loosing it all!
- By Chris on 07-19-15
By: Patricia Love, and others
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Change Your Brain Every Day
- Simple Daily Practices to Strengthen Your Mind, Memory, Moods, Focus, Energy, Habits, and Relationships
- By: Daniel Amen
- Narrated by: Jim Frangione
- Length: 15 hrs and 8 mins
- Unabridged
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In Change Your Brain Every Day psychiatrist and clinical neuroscientist Daniel Amen, MD, draws on over 40 years' clinical practice with tens of thousands of patients to give you the most effective daily habits he has seen that can help you improve your brain, master your mind, boost your memory, and make you feel happier, healthier, and more connected to those you love.
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Repetitive
- By Gary on 04-13-23
By: Daniel Amen
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Buffett's Tips
- A Guide to Financial Literacy and Life
- By: John M. Longo, Tyler J. Longo
- Narrated by: Tom Parks
- Length: 14 hrs and 23 mins
- Unabridged
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Warren Buffett is often described as the greatest investor of all time. In Buffett's Tips: A Guide to Financial Literacy and Life award-winning professor John M. Longo sorts through the mountain of advice that Buffett has given over the years and distills it down into 100 easy-to-understand lessons. Everything young (and old!) people need to know about finance is in this book. From the different types of bank accounts to the basics of investing and risk management, this book teaches listeners how to live healthy financial lives.
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The content!
- By KATIE TRAN on 07-21-24
By: John M. Longo, and others
What listeners say about That Will Never Work
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- Amyo Rahman
- 12-27-19
Love this title!
Netflix is a highly respectable company for many different reasons. Learning the origin of this company and it’s start up challenges were very inspiring and interesting. The narration and storyline is superb. Loved this title.
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- Amazon Customer
- 08-11-20
Definitely worth the time!
Amazing! A true glimpse of leadership throughout. a captivating tale that inspires and is sprinkled with so many nuggets of wisdom. Definitely worth the time.
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- Andrew
- 12-06-19
incredibly inspiring
A fantastic author-read book with inspirational insights for any person keen on building new things
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- Arica Rosenthal
- 09-05-20
Definitely binge worthy
Loved this book. Mark is a great storyteller and brings the the raw and wonderful early days of Netflix to life.
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- Todd
- 11-18-19
Authentic and fascinating
This is a truly excellent account of the founding of Netflix, and by far the best business memoir I have ever come across. Though a little naively arrogant at times (ex: in the early days of Netflix the author had to get by living in only a $1 million home, gasp), it was mostly genuine and so worth the listen.
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- Erik Koornneef
- 10-03-21
Great story, well narrated
A great book, well written, excellently narrated, very easy to listen to and enjoyable. Highly recommended,
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- Cliente de Amazon
- 05-29-23
Miguel Niño
Pretty easy to follow up with the story and nice to hear it from its author voice!
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- Wade
- 02-25-24
The Story of Netflix
A detailed, riveting journey of how Netflix became one of the most influential companies in recent history. The differentiation between people who excel at structuring startups and those who excel at growing established companies resonates. When reaching success, the emptiness can be attributed to the journey reaching its desired destination and pivoting to the thrill of the next endeavor can be the next motivating pursuit. Enjoy this book and apply the learnings to your daily life!
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- A. P. Barberis
- 02-22-20
This book has healed my entrepreneur soul
Mark's honesty is a breath of fresh air in a bubble of books that erase most of the struggle that a new startup requires.
It has been lifechanging for me. Thanks!
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- Texas G's
- 10-15-19
A Winner
Netflix was not the only win for Marc Randolph! This book is binge-worthy! Such fun and passion and authenticity and brilliance. Loved it all!
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