
No Rules Rules
Netflix and the Culture of Reinvention
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Narrated by:
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Jason Culp
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Allyson Ryan
About this listen
Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies.
There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in more than 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again.
This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed. Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrelevant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world.
Here for the first time, Hastings and Erin Meyer, best-selling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.
*Includes a PDF containing examples of Netflix Culture Maps from the book.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2020 Reed Hastings and Erin Meyer (P)2020 Penguin AudioListeners also enjoyed...
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Critic reviews
“Given the current hostility to the technology sector, the rejection of established H.R. wisdom and intensity of the organizational upheaval promoted by No Rules Rules may generate controversy. Mr. Hastings could have remained under the radar during the Silicon Valley’s cultural maelstrom. Instead, he has entered the fray with an important contribution that provides the beginnings of a road map for the sector to regain trust.... No Rules Rules demonstrates that it is not only possible to pursue both freedom and responsibility at the same time, but that for Silicon Valley and the rest of us to thrive together, it is essential.” (The New York Times)
“Hastings, CEO and cofounder of Netflix, and Meyer, a business professor at INSEAD, team up to explore the organizational cultures, successes, and lessons learned within Netflix...taking turns throughout the book to explain a situation or practice. This format feels conversational, and makes the book very easy to follow.... Informative, thought provoking, and down-to-earth.” (Booklist)
"In alternating sections with Meyer, who provides elaboration based on more than 200 Netflix interviews, Hastings details the making of the Netflix way, from hiring the best creative talent at high pay to increasing candor through frequent feedback and gradually removing controls that stifle innovation.... Fascinating story of a counterintuitive approach that apparently works." (Kirkus Reviews)
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Did you know how bad it is to work for Amazon?
- By Shamu from New York on 12-07-13
By: Brad Stone
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The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 7 hrs and 57 mins
- Unabridged
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Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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For large company managers, not startups
- By Thomas on 03-18-14
By: Ben Horowitz
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The High Performance Entrepreneur
- By: Subroto Bagchi
- Narrated by: D Andrew
- Length: 6 hrs and 35 mins
- Unabridged
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In The High Performance Entrepreneur, Subroto Bagchi draws from his own experiences to offer guidance from the idea stage to the initial public offering level. This includes deciding when one is ready to launch an enterprise, selecting a team, defining the values and objectives of the company, writing the business plan, choosing the right investors, managing adversity, and building the brand.
By: Subroto Bagchi
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Creativity, Inc. (The Expanded Edition)
- Overcoming the Unseen Forces That Stand in the Way of True Inspiration
- By: Ed Catmull, Amy Wallace - contributor
- Narrated by: Ed Catmull
- Length: 17 hrs and 24 mins
- Unabridged
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The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.
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Ode to culture of creativity
- By J Kuo on 02-06-24
By: Ed Catmull, and others
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Invent and Wander
- The Collected Writings of Jeff Bezos, with an Introduction by Walter Isaacson
- By: Jeff Bezos, Walter Isaacson - introduction
- Narrated by: L. J. Ganser
- Length: 8 hrs and 55 mins
- Unabridged
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In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
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Do the right thing.
- By FULL Creative on 12-06-20
By: Jeff Bezos, and others
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The Ride of a Lifetime
- Lessons Learned from 15 Years as CEO of the Walt Disney Company
- By: Robert Iger
- Narrated by: Jim Frangione, Robert Iger
- Length: 8 hrs and 45 mins
- Unabridged
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Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger - think global - and turn Disney into a stronger brand in international markets.
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Joins “Shoe Dog” as required biographies.
- By Matt S. on 01-02-20
By: Robert Iger
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What You Do Is Who You Are
- How to Create Your Business Culture
- By: Ben Horowitz
- Narrated by: Kevin Kenerly
- Length: 6 hrs and 12 mins
- Unabridged
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Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times best-selling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building.
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Life changing book!
- By Jurell Tanksley on 10-30-19
By: Ben Horowitz
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How Google Works
- By: Eric Schmidt, Jonathan Rosenberg, Alan Eagle
- Narrated by: Holter Graham, Jonathan Rosenberg
- Length: 9 hrs and 47 mins
- Unabridged
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Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary - and frequently contrarian - principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.
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Painfully ignorant
- By kameir on 10-13-14
By: Eric Schmidt, and others
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No Filter
- The Inside Story of Instagram
- By: Sarah Frier
- Narrated by: Megan Tusing, Sarah Frier
- Length: 11 hrs and 20 mins
- Unabridged
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In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: It would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic one billion dollars when Instagram had only 13 employees.
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Well Told Story of the Rise and Reach of Instagram
- By Jenny Jenkins on 05-03-20
By: Sarah Frier
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The Culture Code
- The Secrets of Highly Successful Groups
- By: Daniel Coyle
- Narrated by: Will Damron
- Length: 7 hrs and 13 mins
- Unabridged
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In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.
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Anyone in a leadership position should read this
- By Kimberly on 03-04-18
By: Daniel Coyle
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High Output Management
- By: Andrew S. Grove
- Narrated by: Marc Cashman
- Length: 8 hrs and 2 mins
- Unabridged
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The essential skill of creating and maintaining new businesses - the art of the entrepreneur - can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary management book is a Silicon Valley staple, equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and start-up founders.
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All nuts and bolts
- By Rancher on 05-22-21
By: Andrew S. Grove
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Shoe Dog
- A Memoir by the Creator of Nike
- By: Phil Knight
- Narrated by: Norbert Leo Butz, Phil Knight - introduction
- Length: 13 hrs and 21 mins
- Unabridged
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In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.
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Just read it. (or listen, whatever)
- By Dan D on 07-07-16
By: Phil Knight
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Delivering Happiness
- A Path to Profits, Passion, and Purpose
- By: Tony Hsieh
- Narrated by: Tony Hsieh
- Length: 8 hrs and 17 mins
- Unabridged
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In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.
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Delivering Spin
- By Marc L. Mintz on 08-06-10
By: Tony Hsieh
What listeners say about No Rules Rules
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- Jules1817
- 05-24-21
Fascinating book
This book gave me a lot to think about. I don't know that I believe Netflix got everything right, or that I would even want to work there, but the Netflix way challenges the assumptions of Corporate America and I found it very interesting to reach about.
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2 people found this helpful
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- Irina
- 01-13-21
So interesting and insightful; I loved it!
I am so glad I did not get discouraged by some of the reviews claiming that the book is a huge Netflix advertisement and nothing more. In my opinion, this statement cannot be further from the truth. The book provides great insight in an extremely captivating way; it is full of stories and lessons learned. I also think Reed Hastings pairing up with Erin Meyer to write the book was an excellent move: she had provided the research on why what Netflix does makes sense, and that gives the book even more merit. Highly recommended for people who would like to learn how to turn their process company around and make it an Agile innovation hub.
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1 person found this helpful
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- thomas
- 06-02-21
Insightful book for managers and entrepreneurs
This book was a great. I would recommend that all managers and CEOs read it. However, prior to reading I would recommend Creativity Inc. and Infinite Game. Those two books identify very valuable fundamental principles, where this book explores one particular culture and the necessary components to create that culture. I think it's important for people to have a good foundation prior to exploring this case studies.
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- nate h
- 09-20-21
A must-listen for every Software Engineer
Made me realize exactly what my last job was missing. Also, a great example of a well functioning meritocracy.
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- Anonymous User
- 02-21-21
This book Rules!
If you manage people in your work, or even in your own family there is a lot of wisdom on this book. Real eye opener on how to build better teams and thrive in todays ever changing world of business version 2.0.2.1
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- Andrés Contreras
- 10-28-21
Extremely insightful
Very enjoyable narration with both female and male voices for the two authors. This book is extremely insightful and a must read for entrepreneurs and managers, particularly in creative or innovation oriented industries
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- Amazon Customer
- 11-13-20
Freedom and Responsibility
If you long for more structure in your workplace, thinking that it will be a panacea for disorganization and disruptions, be careful. Hastings makes a compelling case why operating “on the edge of chaos” is the most effective way to run a company in a creative economy. Tough to argue against his record of success at Netflix.
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- Priya
- 03-17-22
Balancing culture & hyper performance with candor
Loved the real examples of Hastings quotes from Netflix culture and his past employers. clearly articulates what method works for error prevention vs innovation. Leadership styles to adapt and index on those 2 dimensions for successful culture.
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- AmyKaroline
- 05-27-23
Excellent
Just joined Netflix and this really helped me get up to speed in a way that felt more like the philosophy behind the decisions and the history of how they learned to operate over time.
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- Sean Grossnickle
- 11-11-20
An Interesting Approach to Corporate Culture
This is a great overview of a very unique way to approach corporate culture in the creative industries of the 21st century. Highly recommended read for all managers and business students.
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5 people found this helpful