
What You Do Is Who You Are
How to Create Your Business Culture
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Narrated by:
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Kevin Kenerly
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By:
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Ben Horowitz
About this listen
Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times best-selling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times.
Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which they were raised often shapes them - yet a few leaders have managed to shape their times. In What You Do Is Who You Are, he turns his attention to a question crucial to every organization: how do you create and sustain the culture you want?
To Horowitz, culture is how a company makes decisions. It is the set of assumptions employees use to resolve everyday problems: Should I stay at the Red Roof Inn, or the Four Seasons? Should we discuss the color of this product for five minutes or 30 hours? If culture is not purposeful, it will be an accident or a mistake.
What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building - the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for 700 years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture.
Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture.
What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: Who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted?
Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This audiobook aims to help you do the things you need to become the kind of leader you want to be - and others want to follow.
©2019 Ben Horowitz (P)2019 HarperAudioListeners also enjoyed...
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Story
The authors of the best-selling Bold and The Rise of Superman explore altered states of consciousness and how they can ignite passion, fuel creativity, and accelerate problem solving, in this groundbreaking book in the vein of Daniel Pink's Drive and Charles Duhigg's Smarter Faster Better.
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Very disappointing. Not what it promises to be.
- By R8r on 03-18-17
By: Steven Kotler, and others
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Escaping the Build Trap
- How Effective Product Management Creates Real Value
- By: Melissa Perri
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Unabridged
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In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
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Distractingly soft narration
- By Heather Henderson on 01-21-21
By: Melissa Perri
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Deploy Empathy
- A Practical Guide to Interviewing Customers
- By: Michele Hansen
- Narrated by: Michele Hansen
- Length: 7 hrs and 9 mins
- Unabridged
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Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.
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Good book but bad format
- By Steve on 01-19-24
By: Michele Hansen
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Lost and Founder
- A Painfully Honest Field Guide to the Startup World
- By: Rand Fishkin
- Narrated by: Rand Fishkin
- Length: 9 hrs and 1 min
- Unabridged
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Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque.
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Stopped reading - politics in a non-political book
- By T on 10-17-19
By: Rand Fishkin
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No Rules Rules
- Netflix and the Culture of Reinvention
- By: Reed Hastings, Erin Meyer
- Narrated by: Jason Culp, Allyson Ryan
- Length: 9 hrs and 42 mins
- Unabridged
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Here for the first time, Hastings and Erin Meyer, best-selling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial philosophies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from his own career, No Rules Rules is the full, fascinating, and untold story of a unique company making its mark on the world.
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Infomercial for Netflix
- By Srikanth Raju on 11-01-20
By: Reed Hastings, and others
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Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
- By marianella on 12-01-20
By: Wes Bush
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Zero to One
- Notes on Startups, or How to Build the Future
- By: Peter Thiel, Blake Masters
- Narrated by: Blake Masters
- Length: 4 hrs and 50 mins
- Unabridged
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The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
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Seems Insightful Until You Think A Little Deeper
- By Mark Brandon on 10-31-14
By: Peter Thiel, and others
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Why Time Flies
- A Mostly Scientific Investigation
- By: Alan Burdick
- Narrated by: George Newbern
- Length: 9 hrs and 25 mins
- Unabridged
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Time is the most commonly used noun in the English language; it's always on our minds, and it advances through every living moment. But what is time exactly? Do children experience it the same way adults do? Why does it seem to slow down when we're bored and speed by as we get older? How and why does time fly? In this witty and meditative exploration, award-winning author and New Yorker staff writer Alan Burdick takes listeners on a personal quest to understand how time gets in us and why we perceive it the way we do.
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Nuanced and thoughtful
- By S. Yates on 04-26-17
By: Alan Burdick
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Super Founders
- What Data Reveals About Billion-Dollar Startups
- By: Ali Tamaseb
- Narrated by: Dean Temple, Catherine Ho, Jason Culp
- Length: 8 hrs and 48 mins
- Unabridged
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Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on start-ups, comparing billion-dollar start-ups with those that failed to become one - 30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected.
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Great book
- By An All time Amazoner! on 12-13-21
By: Ali Tamaseb
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Only the Paranoid Survive
- How to Exploit the Crisis Points That Challenge Every Company
- By: Andrew S. Grove
- Narrated by: Jason Leikam
- Length: 5 hrs and 15 mins
- Unabridged
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Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the listener deep inside the workings of a major company in Only the Paranoid Survive. Under Andy Grove's leadership, Intel became the world's largest chip maker and one of the most admired companies in the world. Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel's reputation in 1994, and how he has dealt with the explosions in growth of the internet.
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The better book
- By Everyday Guy on 05-01-22
By: Andrew S. Grove
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The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- By: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Informative, mature but not original or essential
- By Jason Comely on 02-19-13
By: Eric Ries
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Rework
- By: Jason Fried, David Heinemeier Hansson
- Narrated by: Mike Chamberlain
- Length: 2 hrs and 50 mins
- Unabridged
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With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
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Simple, Quick, Timely, Contrarian Advice
- By Paul on 06-18-10
By: Jason Fried, and others
What listeners say about What You Do Is Who You Are
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- Anonymous User
- 12-19-19
Insightful
This is the second book from be horowitz that I've read and I again have found it candid and enlightening. He goes into great depth to unpack the concept and power of culture that I previously didn't consider. I found some great tips and information in this book.
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- Vik
- 08-08-20
Another great book by Ben
Ben does a fantastic job breaking down the road importance of culture. I highly recommend reading after reading his first book.
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- Michael Cooper
- 11-06-19
Highly recommend What You Do is Who your Are!
As an avid listener of business and management books, I highly recommend this audiobook for IT and business Leaders and aspiring leaders. I found myself being inspired and empowered to influence my company culture in a positive way. The well told stories from Abe Lincoln to Genghis Khan from history juxtaposed with how they apply to companies including Uber, Facebook and Google kept me at the edge of my seat. Kevin Kenerly has a very expressive voice which makes the audiobook format especially enjoyable. Bravo Ben! Please keep sharing your unique style of wisdom.
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- DLC
- 02-11-23
A good follow up to hard things about hard things
Ben’s follow up is a nice companion piece to his original book. I would say this is a 1A to Hard Things rather than a new pursuit entirely.
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- Amazon Customer
- 12-03-23
The Narrator Tries to hard
The narrator is trying to hard to imitate people it sounds corny and in authentic. When you put on your hip hop voice and pronounce Nas wrong its a huge tell. Especially in a book about knowing culture
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- Kirsten B.
- 04-29-21
good
enjoyed this book. really like Ben H.s books and his perspective on management, leadership, and company dynamics. also recommend his book, hard thing about hard things.
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- Kurt
- 01-19-20
Exceptional insight on creating the right culture
Loved the book! Ben takes you through history reflecting on leaders creating lasting and excelling cultures and mistakes that destroys cultures and what to learn from both sides.
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- Jason M Drenzek
- 08-15-20
loved the analogys used
So much content to unpack on this. going to have to listen again and journal about what culture I want on my team.
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- Anonymous User
- 08-04-21
My Favorite Book So Far in 2021
A great and necessary read for establishing culture in the 2020’s.
I have recommended this book and will use it in mentoring growing leaders in my company.
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- Neil B
- 01-16-20
Loved it
Ben is amazing, just like Hard thing about hard things... this one is another masterpiece
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