
Stories That Stick
How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
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Narrated by:
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Kindra Hall
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By:
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Kindra Hall
About this listen
What stories do you need to tell, and how do you tell them?
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.
Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:
- The Value Story—convince customers they need what you provide.
- The Founder Story—persuade investors and customers your organization is worth the investment.
- The Purpose Story—align and inspire your employees and internal customers.
- The Customer Story—allow those who use your product or service to share their authentic experiences with others.
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
Stories That Stick offers specific, actionable steps listeners can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
©2019 Kindra Hall (P)2019 HarperCollins LeadershipListeners also enjoyed...
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Critic reviews
"In my business, telling a personal story is the essence to authenticity, and proof that what I do and who I help really achieves results. Stories share a journey that me and my team can identify with and provide a way to personally connect with our clients."--Autumn Calabrese, Entrepreneur, fitness and nutrition expert
"Storytelling is an art form often lost today among snippets, sound bites, and buzzword copy. Which is unfortunate, because story is how we've connected with each other since language began. In Stories That Stick, Kindra Hall beautifully weaves the argument for story with the best way to craft one. Advice every business owner and influencer needs to understand."--Mel Robbins, author of the international best seller The 5 Second Rule
"Here's the story: Your business is in its current state, you buy this book, read it in one sitting like I did, have your mind blown, your business greatly improves. End scene. Lots of people tell stories, a few are great at it and one can show you how to do it. That's the story of Kindra and this book."--Scott Stratten, best-selling, award-winning author and Hall of Fame speaker/storyteller
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- Unabridged
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Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.
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The Book from Lisa Cron I was waiting for.
- By Seth Erickson on 04-22-21
By: Lisa Cron
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Flip Thinking
- The Life-Changing Art of Turning Problems into Opportunities
- By: Berthold Gunster
- Narrated by: Boris Hiestand
- Length: 7 hrs and 45 mins
- Unabridged
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In Flip Thinking, Berthold Gunster, the founder of the Dutch omdenken—or flip thinking—philosophy, presents fifteen strategies to transform your thinking away from limitations and negativities and towards possibilities and opportunities. From disrupting (turn all the rules upside down) to flaunting (play up what you want to hide) and from importing (get the enemy on board) to amplifying (do more of what works), Gunster's strategies and stories will have you approaching even the most challenging problems—from an annoying neighbor to an angry colleague to an unhappy partner—in a whole new way.
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Love this book.
- By Michael H. on 01-31-24
By: Berthold Gunster
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The Minimalist Home
- A Room-by-Room Guide to a Decluttered, Refocused Life
- By: Joshua Becker
- Narrated by: Joshua Becker
- Length: 8 hrs and 5 mins
- Unabridged
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A popular minimalist blogger and author of The More of Less shows you how to methodically turn your home into a place of peace, contentment, and purposeful living.
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Marie Kondo Goes to Church
- By Leah Gallant on 12-28-18
By: Joshua Becker
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Everything Is F*cked
- A Book About Hope
- By: Mark Manson
- Narrated by: Mark Manson
- Length: 7 hrs and 2 mins
- Unabridged
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In Everthing Is F*cked, Mark Manson turns his gaze from the inevitable flaws within each individual self to the endless calamities taking place in the world around us. Drawing from the pool of psychological research on these topics, as well as the timeless wisdom of philosophers such as Plato, Nietzsche, and Tom Waits, he dissects religion and politics and the uncomfortable ways they have come to resemble one another. He looks at our relationships with money, entertainment, and the internet, and how too much of a good thing can psychologically eat us alive.
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Good content, bad delivery
- By MommaJ on 05-31-19
By: Mark Manson
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Capital Gaines
- The Smart Things I've Learned by Doing Stupid Stuff
- By: Chip Gaines
- Narrated by: Chip Gaines, Joanna Gaines, Melinda Paul, and others
- Length: 5 hrs and 7 mins
- Unabridged
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The funny and talented Chip Gaines is well known to millions of people as a TV star, renovation expert, bestselling author, husband to Joanna, and father of four in Waco, Texas. But long before the world took notice, Chip was a serial entrepreneur who was always ready for the next challenge. Whether it was buying a neighborhood laundromat or talking a bank into a loan for some equipment to start a lawn-mowing service, Chip always knew that the most important thing was to take that first step.
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Bootstrap Success from a Serial Doer
- By Mavwreck75 on 10-23-17
By: Chip Gaines
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How Minds Change
- The Surprising Science of Belief, Opinion, and Persuasion
- By: David McRaney
- Narrated by: David McRaney
- Length: 9 hrs and 33 mins
- Unabridged
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What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? Can you finally have a productive conversation about politics with your uncle at the next family gathering? How does an ordinary person find the courage to leave a cult? Can widespread social change only take place when a generation dies out?
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Fascinating, nuanced, well-written, but…
- By Jason J. Gay on 08-13-22
By: David McRaney
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Reality Is Not What It Seems
- The Journey to Quantum Gravity
- By: Carlo Rovelli, Simon Carnell - translator, Erica Segre - translator
- Narrated by: Roy McMillan
- Length: 6 hrs and 7 mins
- Unabridged
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From the New York Times best-selling author of Seven Brief Lessons on Physics, The Order of Time, and Helgoland, a closer look at the mind-bending nature of the Universe. What are the elementary ingredients of the world? Do time and space exist? And what exactly is reality? Theoretical physicist Carlo Rovelli has spent his life exploring these questions. He tells us how our understanding of reality has changed over the centuries and how physicists think about the structure of the Universe today.
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Most compelling physics book in at least 10 years!
- By Kyle on 02-03-17
By: Carlo Rovelli, and others
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The Sell
- The Secrets of Selling Anything to Anyone
- By: Fredrik Eklund, Bruce Littlefield, Barbara Corcoran - foreword
- Narrated by: Fredrik Eklund, Barbara Corcoran
- Length: 8 hrs and 23 mins
- Unabridged
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Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: To make it big in the city that never sleeps. Since then, he’s become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York.
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Don't waste time or money.
- By PA NANA on 07-10-16
By: Fredrik Eklund, and others
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Start with Your People
- The Daily Decision That Changes Everything
- By: Brian Dixon, Ruth Soukup - foreword
- Narrated by: Lauren Berst - foreword, Brian Dixon
- Length: 6 hrs and 38 mins
- Unabridged
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It can be easy to become task-oriented, focusing on the goals ahead of us and checking off our to-do lists rather than focusing on the people in our lives. Entrepreneur and business coach Brian Dixon set out to discover the secret to living a life that matters and finding work you love. In Start with Your People, Brian shares principles, tips, and personal stories to help you maximize the most important resource to succeed in both life and calling: relationships. Join Brian on a journey to discover the people-first mindset that changes everything.
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Read this book!
- By Bradley on 10-11-19
By: Brian Dixon, and others
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How to Lead in a World of Distraction
- Four Simple Habits for Turning Down the Noise
- By: Clay Scroggins
- Narrated by: Clay Scroggins
- Length: 4 hrs and 59 mins
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While many leaders have learned to tune out distractions that keep them from being productive, they remain deaf to their inner desires and emotions. In How to Lead in a World of Distraction, Clay Scroggins teaches leaders four simple habits that create space for emotional evaluation and exploration. These helpful practices will empower leaders to replace the chaos of their busy days with emotional competence and awareness that leads to a calmer, more fulfilling life.
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Turn Down for WHAT?!?
- By Jay B. Jennings on 11-01-19
By: Clay Scroggins
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Listen Like You Mean It
- Reclaiming the Lost Art of True Connection
- By: Ximena Vengoechea
- Narrated by: Ximena Vengoechea
- Length: 7 hrs and 57 mins
- Unabridged
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For many of us, listening is simply something we do on autopilot. We hear just enough of what others say to get our work done, maintain friendships, and be polite with our neighbors. But we miss crucial opportunities to go deeper - to give and receive honest feedback, to make connections that will endure for the long haul, and to discover who people truly are at their core. Fortunately, listening can be improved - and Ximena Vengoechea can show you how.
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Isolating Introvert
- By Konie on 04-09-22
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This Is the Day
- Reclaim Your Dream. Ignite Your Passion. Live Your Purpose.
- By: Tim Tebow, A. J. Gregory
- Narrated by: Fred Berman
- Length: 5 hrs and 28 mins
- Unabridged
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Beyond Tim Tebow's exploits as a Heisman-winning football player, he is widely known and respected for his exemplary character and personal excellence, which have made him a role model for millions. When Tim interacts with the public, he often encounters people who feel "stuck" - unable to take action on matters ranging from daily life to pursuing lifelong dreams. In response, Tim often identifies a crippling fear or lack of courage, to which he advises: "Now is the time to take some risks, to quiet the voices of defeat, to step forward and make a mark, because this is the day."
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great selfhelp book from the Christian perspective
- By Inventor on 10-16-18
By: Tim Tebow, and others
1. too much emphasis on ‘why storytelling.’ We already bought the (audio)book, no need to discuss that 2 hours in.
2. Not enough instruction. Hall admits she doesn’t like writing a How To chapter, and it shows. Much of the book is story examples instead of How To material. She tells stories about other great storytellers but never dissects their work.
Good but not enough instruction
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I didn’t think I could but now I believe I can!
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Just the book I was looking for
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- Dean Harder
Author of Stop Pitching
Once upon a time…
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Definitely Sticks!
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Kindra puts it all together
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captivated my attention
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The author captured my attention right away and by the end of the book I was looking at my sales and marketing approach a whole new way.
Thanks for sharing this with us Kindra!
A Better Way To Sell
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Life changing
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Loved it!
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