
Making Numbers Count
The Art and Science of Communicating Numbers
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Narrated by:
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Kathe Mazur
About this listen
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data - from best-selling business author Chip Heath.
How much bigger is a billion than a million?
Well, a million seconds is 12 days. A billion seconds is...32 years.
Understanding numbers is essential - but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as “lots”. While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use?
Author Chip Heath has excelled at teaching others about making ideas stick, and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say, “Wow, now I get it!”
You will learn principles such as:
- Simple perspective cues: Researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries.
- Vividness: Get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.”
- Convert to a process: Capitalize on our intuitive sense of time (five gigabytes of music storage turns into “two months of commutes, without repeating a song”).
- Emotional measuring sticks: Frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”).
Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
©2022 Chip Heath. All rights reserved. (P)2022 Simon & Schuster, Inc. All rights reserved.Listeners also enjoyed...
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In Reset, Heath explores a framework for getting unstuck and making the changes that matter. The secret is to find “leverage points”: places where a little bit of effort can yield a disproportionate return. Then, we can thoughtfully rearrange our resources to push on those points.
-
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Accompanying PDF has chapter summaries
- By JOHN B SHRADER on 02-07-25
By: Dan Heath
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Practice Perfect
- 42 Rules for Getting Better at Getting Better
- By: Doug Lemov, Erica Woolway, Katie Yezzi, and others
- Narrated by: Brett Barry
- Length: 7 hrs and 59 mins
- Unabridged
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In this book, the authors engage the dream of better, both in fields and endeavors where participants know they should practice and also in those where many do not yet recognize the transformative power of practice. And it's not just whether you practice. How you practice may be a true competitive advantage. Deliberately engineered and designed practice can revolutionize our most important endeavors.
By: Doug Lemov, and others
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Noise
- A Flaw in Human Judgment
- By: Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
- Narrated by: Jonathan Todd Ross
- Length: 13 hrs and 28 mins
- Unabridged
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From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.
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Disappointing
- By Z28 on 05-31-21
By: Daniel Kahneman, and others
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Humor, Seriously
- Why Humor Is a Secret Weapon in Business and Life (And How Anyone Can Harness It. Even You.)
- By: Jennifer Aaker, Naomi Bagdonas
- Narrated by: Jennifer Aaker, Naomi Bagdonas, Michael Lewis
- Length: 6 hrs and 5 mins
- Unabridged
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We are living through a period of unprecedented uncertainty and upheaval in both our personal and professional lives. So it should come as a surprise to exactly no one that trust, human connection, and mental well-being are all on the decline. This may seem like no laughing matter. Yet, the research shows that humor and laughter are among the most valuable tools we have at our disposal for strengthening bonds and relationships, diffusing stress and tension, boosting resilience, and performing when the stakes are high.
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It gives me several good laughs, but that’s about it.
- By Annie on 05-11-21
By: Jennifer Aaker, and others
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Storytelling with Data
- A Data Visualization Guide for Business Professionals
- By: Cole Nussbaumer Knaflic
- Narrated by: Cole Nussbaumer Knaflic
- Length: 5 hrs and 43 mins
- Unabridged
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Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation.
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Very insightful and actionable
- By Amazon Customer on 04-27-18
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Rationality
- What It Is, Why It Seems Scarce, Why It Matters
- By: Steven Pinker
- Narrated by: Arthur Morey
- Length: 11 hrs and 19 mins
- Unabridged
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In the 21st century, humanity is reaching new heights of scientific understanding - and at the same time appears to be losing its mind. How can a species that developed vaccines for COVID-19 in less than a year produce so much fake news, medical quackery, and conspiracy theorizing? Pinker rejects the cynical cliché that humans are an irrational species - cavemen out of time saddled with biases, fallacies, and illusions.
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Steven Pinker's Frozen Worldview from the 90s
- By Ryan Booth on 11-12-21
By: Steven Pinker
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Validation
- How the Skill Set That Revolutionized Psychology Will Transform Your Relationships, Increase Your Influence, and Change Your Life
- By: Caroline Fleck PhD
- Narrated by: Caroline Fleck PhD
- Length: 9 hrs and 10 mins
- Unabridged
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We all spend a lot of energy trying to get people to listen to us, and despite our best efforts, we often fail. But what if the secret to influencing others was to demonstrate acceptance? Enter validation—communication where one accepts and sees the validity in another person’s experience. Research on validation shows that it has profound effects, from improving relationships and de-escalating conflicts to increasing one’s influence and self-compassion.
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A work of LOVE
- By Mark A. Tomski, M.D. on 02-25-25
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Be the Unicorn
- 12 Data-Driven Habits That Separate the Best Leaders from the Rest
- By: William Vanderbloemen, John C. Maxwell - foreword
- Narrated by: William Vanderbloemen
- Length: 4 hrs and 55 mins
- Unabridged
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How do I stand out? How do I become irreplaceable? With a crowded workforce, an unstable job landscape, and the rise of AI, these questions are the ones that everyone either is or should be asking. William Vanderbloemen has asked these questions over the past 15 years while running one of the world’s top executive search firms. Through extensive research of over 30,000 top leaders and proprietary data, Vanderbloemen has identified the 12 habits that the best of the best have in common. Traits such as authenticity, responsiveness, agility, and the ability to problem solve, among others.
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Full blown liberal
- By Michael Smith on 03-02-24
By: William Vanderbloemen, and others
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Algorithms to Live By
- The Computer Science of Human Decisions
- By: Brian Christian, Tom Griffiths
- Narrated by: Brian Christian
- Length: 11 hrs and 50 mins
- Unabridged
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From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of human memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.
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Great listen, just don't expect tips!
- By Adam Hosman on 08-07-17
By: Brian Christian, and others
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Thinking in Systems
- A Primer
- By: Donella H. Meadows
- Narrated by: Tia Rider Sorensen
- Length: 6 hrs and 26 mins
- Unabridged
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In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....
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Skip to the Middle
- By John Chambers on 06-20-20
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Right Thing, Right Now
- Good Values. Good Character. Good Deeds.
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 7 hrs and 59 mins
- Unabridged
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For the ancients, everything worth pursuing in life flowed from a strong sense of justice—or one’s commitment to doing the right thing, no matter how difficult. In order to be courageous, wise, and self-disciplined, one must begin with justice. The influence of the modern world often tells us that acting justly is optional. Holiday argues that that’s simply untrue—and the fact that so few people today have the strength to stand by their convictions explains much about why we’re so unhappy.
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Echoes left wing narratives
- By Jesse Williams on 07-02-24
By: Ryan Holiday
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Hidden Potential
- The Science of Achieving Greater Things
- By: Adam Grant
- Narrated by: Adam Grant, Maurice Ashley, R. A. Dickey, and others
- Length: 7 hrs and 21 mins
- Unabridged
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We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.
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Nope
- By Anna OConnor-McClure on 10-27-23
By: Adam Grant
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Supercommunicators
- How to Unlock the Secret Language of Connection
- By: Charles Duhigg
- Narrated by: Charles Duhigg
- Length: 7 hrs and 28 mins
- Unabridged
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Come inside a jury room as one juror leads a starkly divided room to consensus. Join a young CIA officer as he recruits a reluctant foreign agent. And sit with an accomplished surgeon as he tries, and fails, to convince yet another cancer patient to opt for the less risky course of treatment. In Supercommunicators, Charles Duhigg blends deep research and his trademark storytelling skills to show how we can all learn to identify and leverage the hidden layers that lurk beneath every conversation.
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Valuable advice and information.
- By Cheryl J. on 03-13-24
By: Charles Duhigg
What listeners say about Making Numbers Count
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- Gregory A. Wiens PhD
- 01-13-23
Easy to understand harder to apply
This is great stuff. As a statistician, I fully appreciate their approach to numbers. It does take some effort to apply, but worth it.
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- Sarah Fretz
- 03-18-23
Good perspective on a universal challenge
I like specificity at a level that makes most folks' eyes glaze over. This book helped me appreciate others' priorities. For instance, I now understand that news articles that round their numbers aren't (necessarily) trying to obfuscate the reality, but make things accessible to a wider audience.
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- Amazon Customer
- 02-05-23
informative, structured and a little too obvious
You know that feeling of reading something that is well structured, well phrased (but very much using North American examples), and helps you consolidate the obvious and intuitive? Well, if you do, this is what this book helps you doing. I did finish with a better grasp and awareness of how to think about and use statistics in a variety of contexts, but also a sensation of superficiality and sometimes even apology of lack of rigor on behalf of message efficacy.
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1 person found this helpful
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- Jim
- 11-27-22
Love the perspective
Numbers are important in life, not just mathematics but meaningful in every way, after this reading guarantee a new perspective.
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- Harlan Findley
- 12-14-22
Concise & clear; concrete examples
book is concise and clear. gives concrete examples of good ways to express complex ideas. very good narration.
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- Anonymous User
- 06-13-24
Numbers
Perhaps it's only me that the content of this book is too repetitive. The point of communicating numbers should be simple and engaging without sound too complicated counting numbers.
Which some readers I feel might already know.
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- John
- 01-13-22
I feel smarter already!
If you’ve ever wanted to understand how to communicate data effectively, this is for you. I learned lots (pun intended)! Get this book to improve your communications skills no matter your field.
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2 people found this helpful
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- Jefffrey A. Redmon
- 01-14-22
Making Numbers Count Makes It Real
Great practical insights in communicating complex even simple numbers with impact. If 87% of statistics are made up, 9 of 10 facts are fiction.
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- Rob Christeson
- 04-26-22
Super-useful takeaways
The examples alone are worth the read/listen. But the learning in how to get from difficult to relate facts to useful stories will certainly make my job/life easier.
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- Mcconn 318
- 06-03-22
A grant writer helper
Real tangible way to present data and financial requests for non math nerds. Improved my grant award almost immediately. Show how to get ready d of excess distractions to understandable easy to grasp concepts. I own hardback and audiobook
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