Emotional Marketing

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Looking for a simple way to become a better salesperson? Sales is not about knocking on doors, cold calling, or pestering people until they buy. Sales is about creating relationships and understanding the psychology of persuasion. Becoming a better salesperson will not only help you make more money - it will also improve your relationships with friends and family. The Psychology of Selling will teach you how to craft sales pitches that work by first teaching you what is going on in the mind of your prospect. This audiobook is your secret weapon.

The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.

Since its release in 2006, Financial Intelligence has become a favorite among managers who need a guided tour through the numbers, helping them to understand not only what the numbers really mean but also why they matter. This new, completely updated edition brings the numbers up to date and continues to teach the basics of finance to managers who need to use financial data to drive their business.

In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more. Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships.

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Book Description Mastering Trading Psychology: Overcome Fear, Greed, and FOMO to Achieve Consistent Success in Financial Markets Do you struggle with emotional trading? Are fear, greed, and FOMO sabotaging your success in the markets? Discover the ultimate guide to mastering the one thing every trader needs to conquer: their own mind. This book dives deep into the psychological barriers that keep traders stuck and offers practical, actionable strategies to overcome them. Why You Need This Book ☑ Master Emotional Discipline: Learn how to stay calm, focused, and confident during volatile ...

Imagine what would happen if you could quickly elevate the EQ score of everyone in your organization. Profitability, retention, and customer satisfaction would soar! Studies prove that emotional intelligence - knowing how to manage emotions, empathize, build relationships, and more - drives performance. But how do you get naturally resistant people to practice new ways of thinking?

Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.

In the age of information overload, it’s not just what brands say, but how they make you feel that matters most. Vibe Marketing takes listeners on a journey through the emotional undercurrents that power today’s most successful brands. Drawing on real-world examples, expert interviews, and cutting-edge insights, this book explains how to craft a brand vibe that resonates with audiences at a deep, emotional level. Whether you’re a startup or an established enterprise, understanding the power of vibe can elevate your brand and cut through the noise of modern marketing.

Unlock the secrets to building wealth like Warren Buffett with this concise guide to value investing. In this ebook, you’ll discover how to choose quality companies, harness the power of compound interest, and maintain emotional discipline to achieve long-term success in the stock market. Learn Buffett’s timeless investment strategies and apply them to your own portfolio, regardless of your level of experience. Become a "mini Warren Buffett" and take control of your financial future with proven methods that stand the test of time.

Imagine words that don’t just speak but pull you in, their cadence like a heartbeat you can’t ignore, their meaning unfurling like a whispered secret meant only for you. Sentences that don’t merely inform but awaken, igniting something deep within—a spark, a truth, a feeling you didn’t even realize was waiting. Stories that slip past the barriers of thought, weaving themselves into the quiet corners of your mind, where they take root and grow stronger with every breath, every memory, every heartbeat. It doesn’t just tell a story—it becomes a part of you. Inside Hypnotic ...

Be brave to give yourself fierce self-compassion. A simple guide to discover the power of being compassionate to yourself with meditation and self-affirmations. Treat yourself with the same understanding and compassion with which you treat others. Everyone has heard the saying “you are your own worst critic”. But what happens when that critic becomes so loud, you cannot hear anything else?

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

There's a whole generation that grew up without any electronic devices that coexists today with a generation that has lived all of their lives online. How much has technology shaped who we are and how we behave? How can it break communication or connect us beyond belief? In this book I share my own experience and lessons learned as part of this in-between generation. From our first experiences with computer gaming, to the problems and opportunities of social media and globalized connectivity. Find out why it is so easy for us to become addicted to technology, and why older generations ...

Unlock the secrets of converting engagement into revenue with "Sales Funnels: A Guide to Turning Engagement into Riches." This game-changing book is your ultimate roadmap to mastering the art and science of sales funnels. Tired of watching potential customers slip through your fingers? Discover how to transform casual browsers into loyal brand advocates. From crafting irresistible awareness campaigns to nurturing leads with precision, this comprehensive guide covers every stage of the funnel with expert insight and actionable strategies. Dive into the psychology of persuasion, learning how ...

Genius can be found in the most unexpected of places, in the most unexpected of minds. But when it emerges, it shines so brightly that it cannot be ignored. In the world of marketing, there exists an unsung hero, an individual who possesses an innate understanding of human desires and the art of persuasion. This person, whom many overlook and dismiss, is called by many names-a prostitute, a commercial sex worker, an escort, a woman of the night. I know what you must be thinking - how can a prostitute, someone whose profession is enveloped in societal stigma, possess the brilliance and ...

How Does It Make You Feel? Why Emotion Wins The Battle of Brands is about the wisdom of feelings—the ability to create emotional connections with customers. It’s the story of how brands use emotional connections to create customer loyalty. It explores both the mystique and experience of brands. It shows how brands with a higher purpose—those that find meaning in how they help to improve lives—build bigger profits not through altruism but rather through the clearly defined contribution they make to the world at large. Citing examples, this book shows how to be a leading brand, as ...

In The 52-Week Low Formula: A Contrarian Strategy That Lowers Risk, Beats the Market, and Overcomes Human Emotion, wealth manager Luke L. Wiley, CFP, examines the principles behind selecting the outstanding companies and great investment opportunities that are being overlooked. Along the way, Wiley offers a melding of the strategies used by such investment giants as Warren Buffett, Howard Marks, Michael Porter, Seth Klarman, and Pat Dorsey.