
Start with Why
How Great Leaders Inspire Everyone to Take Action
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Narrated by:
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Simon Sinek
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By:
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Simon Sinek
About this listen
The inspirational best seller that ignited a movement and asked us to find our why.
Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
Start with Why asks (and answers) the questions: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won't truly buy into a product, service, movement, or idea until they understand the why behind it.
Start with Why shows that the leaders who have had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.
©2017 Simon Sinek (P)2017 Penguin AudioListeners also enjoyed...
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Critic reviews
"Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.” (William Ury, coauthor of Getting to Yes)
"Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.” -General Chuck Horner, air boss, Desert Storm)
“Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.” (Mokhtar Lamani, former ambassador, special envoy to Iraq)
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Story
Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? This audiobook answers this question.
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Brené's Work Has Changed My Life
- By Maximus on 01-12-19
By: Brené Brown
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Extreme Ownership
- How U.S. Navy SEALs Lead and Win
- By: Jocko Willink, Leif Babin
- Narrated by: Jocko Willink, Leif Babin
- Length: 9 hrs and 33 mins
- Unabridged
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An updated edition of the blockbuster best-selling leadership book that took America and the world by storm, two US Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.
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I don't read SEAL Books...
- By Amazon Customer on 02-21-17
By: Jocko Willink, and others
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Permission to Screw Up
- How I Learned to Lead by Doing (Almost) Everything Wrong
- By: Kristen Hadeed, Simon Sinek - foreword
- Narrated by: Kristen Hadeed
- Length: 5 hrs and 31 mins
- Unabridged
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The inspiring, unlikely, laugh-out-loud story of how one woman learned to lead - and how she ultimately succeeded, not despite her many mistakes, but because of them. This is the story of how Kristen Hadeed built Student Maid, a cleaning company where people are happy, loyal, productive, and empowered, even while they're mopping floors and scrubbing toilets.
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Interesting, but a foul mouth
- By Sam Biggs on 12-23-17
By: Kristen Hadeed, and others
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The 7 Habits of Highly Effective People
- Powerful Lessons in Personal Change
- By: Stephen R. Covey
- Narrated by: Stephen R. Covey
- Length: 13 hrs and 4 mins
- Unabridged
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Stephen R. Covey's book, The 7 Habits of Highly Effective People, has been a top seller for the simple reason that it ignores trends and pop psychology for proven principles of fairness, integrity, honesty, and human dignity. Celebrating its 15th year of helping people solve personal and professional problems, this special anniversary edition includes a new foreword and afterword written by Covey that explore whether the 7 Habits are still relevant and answer some of the most common questions he has received over the past 15 years.
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I don't understand these other reviews
- By Scott on 08-29-10
By: Stephen R. Covey
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Good to Great
- Why Some Companies Make the Leap...And Others Don't
- By: Jim Collins
- Narrated by: Jim Collins
- Length: 10 hrs and 1 min
- Unabridged
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Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
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Good info, over-the-top narration
- By Anaxamaxan on 08-31-10
By: Jim Collins
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The Power of Habit
- Why We Do What We Do in Life and Business
- By: Charles Duhigg
- Narrated by: Mike Chamberlain
- Length: 11 hrs and 10 mins
- Unabridged
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In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential.
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Nice! A guide on how to change
- By Mehra on 04-22-12
By: Charles Duhigg
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The Five Dysfunctions of a Team
- A Leadership Fable
- By: Patrick Lencioni
- Narrated by: Charles Stransky; introduction by Patrick Lencioni
- Length: 3 hrs and 42 mins
- Unabridged
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In keeping with the parable style, Patrick Lencioni begins by telling the fable of a woman who, as CEO of a struggling Silicon Valley firm, took control of a dysfunctional executive committee and helped its members succeed as a team. Story time over, Lencioni offers explicit instructions for overcoming the human behavioral tendencies that he says corrupt teams. Succinct yet sympathetic, this guide will be a boon for those struggling with the inherent difficulties of leading a group.
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Clear Headed Guidance on Building Teams
- By Mark on 01-18-03
By: Patrick Lencioni
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Never Split the Difference
- Negotiating as if Your Life Depended on It
- By: Chris Voss
- Narrated by: Michael Kramer
- Length: 8 hrs and 7 mins
- Unabridged
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After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.
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Needs PDF companion file
- By John L. Pinkowski on 03-07-17
By: Chris Voss
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Zero to One
- Notes on Startups, or How to Build the Future
- By: Peter Thiel, Blake Masters
- Narrated by: Blake Masters
- Length: 4 hrs and 50 mins
- Unabridged
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The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
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Seems Insightful Until You Think A Little Deeper
- By Mark Brandon on 10-31-14
By: Peter Thiel, and others
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The 21 Irrefutable Laws of Leadership: 25th Anniversary
- Follow Them and People Will Follow You
- By: John C. Maxwell
- Narrated by: John C. Maxwell, Henry O. Arnold
- Length: 9 hrs and 32 mins
- Unabridged
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HarperCollins and John C. Maxwell are celebrating the milestone anniversary of Maxwell’s bestselling The 21 Irrefutable Laws of Leadership, with the publication of a revised and updated 25th anniversary edition. Included are insights from Maxwell on each law and how they have impacted his life as a leader and mentor. There will also be stories from some of today’s most impactful leaders, like IT Cosmetics' Jamie Kern Lima, Maxwell Leadership CEO Mark Cole, and author and marketing expert Jeff Henderson, on how they have applied these laws to their own success journeys.
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Very intriguing views.
- By Jason Frampton on 11-11-22
By: John C. Maxwell
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The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- By: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Informative, mature but not original or essential
- By Jason Comely on 02-19-13
By: Eric Ries
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Radical Candor: Fully Revised & Updated Edition
- Be a Kick-Ass Boss Without Losing Your Humanity
- By: Kim Scott
- Narrated by: Teri Schnaubelt
- Length: 11 hrs and 55 mins
- Unabridged
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The idea is simple: You don't have to choose between being a pushover and a jerk. Using Radical Candor - avoiding the perils of Obnoxious Aggression, Manipulative Insincerity, and Ruinous Empathy - you can be kind and clear at the same time. Kim Scott was a highly successful leader at Google before decamping to Apple, where she developed and taught a management class.
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Odd Beginning in Revised Ed but Stick with it
- By nonscelus on 12-05-19
By: Kim Scott
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How to Win Friends & Influence People
- By: Dale Carnegie
- Narrated by: Andrew MacMillan
- Length: 7 hrs and 15 mins
- Unabridged
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You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!
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This is well worth listening too! Main points are.
- By Ralph on 10-21-11
By: Dale Carnegie
What listeners say about Start with Why
Highly rated for:
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- MMH Toronto
- 09-14-17
What is your compass?
With a clear purpose, a well defined and articulated "why", exceptional success of the "how" (product, brand, service, business) becomes possible. The book draws on many examples, most prominently Apple. I found the book interesting in a general kind of way, but it lacks applicability for me. Perhaps I am too much of a "how" person, too execution focused. A good book and worth the read.
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- Lynette
- 01-04-19
Simon definitely knows his 'Why'
I enjoyed the book, starting from around Chapter 4.
Ultimately, Simon dives deep into the heart of why companies succeed and thrive, while others succeed, then die off, or d.o.a.
Just like what the title suggests, 'why' is the most important question to ask yourself for any endeavor you are pursuing or dreaming of. It is definitely the hardest question for me to answer for myself, and this book clarifies 'why' it's so important to know the reason behind my motives.
Thanks, Simon for sharing your life's work with me. My brain feels like it can conquer anything now
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1 person found this helpful
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- Aram Matevosov
- 09-30-18
Very Helpful
This books isn't only for someone in a leadership role; it can be very useful for absolutely anyone. Great examples of successes and shortcomings we're presented and we'll explained.
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1 person found this helpful
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- Star Goddess
- 03-12-20
Excellent
This book is packed with amazing information! A month for presentation, branding, and talking.
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- Amazon Customer
- 10-05-18
On point
Hey! This is a keystone read for branding your vision and growing your company in the right way.
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1 person found this helpful
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- 420 Brew Co.
- 10-23-18
I've gotten a lot out of this book.
I like the stories and how they relates to day to day interactions. Hopefully Simon got some kickback from Apple for all the positive references to their brand. This material is very approachable.
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- Sandra L. Takach
- 10-01-18
outstanding!
a wonderful summary of common sense! loved the thorough explanations to be put into immediate action. inspirational!
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1 person found this helpful
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- Elias
- 12-09-18
Enjoyed this one
I love the concept of the book and examples used. let's change the world. I recommend this book to all business owners, CEOs and entrepreneurs.
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- Lyne F.
- 11-14-18
A definite recommendation!
Simon makes key points and understanding your purpose. A must read. Or listen to. Lol
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- Mr King
- 12-17-18
“Why” The DNA of sustainable success
A great read with solid examples of “Why, How and What”. Highly recommended for any entrepreneur who has stagnated and needs to “find” that magic which brought about their success. Thought provoking on the “Legacy “ issue of what gets left behind after the founder has gone.
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