• #039 - How One Wrong Marketing Move Can Kill Your Business 💀🚫
    Jul 1 2025

    Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

    In this episode of The Disruptionist, Jess Singh unpacks the biggest marketing mistakes that quietly kill momentum, like weak positioning, rushing into tactics, and trying to speak to everyone. She challenges the idea that playing it safe works, reminding us that random marketing leads to random results. From ignoring your brand to guessing what your audience wants, Jess calls for a bold shift: ditch the templates, listen to your market, and lead with strategy. If you’re ready to market with purpose and clarity, this one’s for you.


    Follow Jess:

    https://www.instagram.com/itsjesssingh/


    Timestamps:

    00:00:00 - Introduction

    00:00:21 - Wrong Positioning

    00:01:04 - Marketing Failures

    00:01:25 - Mistake #1: Positioning

    00:02:28 - Mistake #2: Too Soon

    00:04:04 - Mistake #3: Everyone Trap

    00:04:57 - Mistake #4: No Brand

    00:06:02 - Mistake #5: Ignoring Market

    00:06:45 - Recap

    00:07:17 - CTA: Free Checklist

    00:07:48 - Conclusion


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    8 mins
  • #038 - 10 Minutes of Brutal Marketing Advice for Struggling Business Owners 💥📉
    Jun 17 2025

    Join the disruption movement today! Subscribe to The Disruptionists

    Podcast, dive deep into transformative insights, and be part of shaping

    the future of business. Click here to subscribe now!

    https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

    In this episode of The Disruptionist, host Jess Singh unpacks the

    biggest mistakes in modern marketing. She challenges the idea that

    playing it safe works reminding us that random marketing leads to random

    results. Jess calls out outdated templates and copy-paste tactics,

    urging business owners to ditch mimicry and lean into bold, authentic

    strategies.


    With a focus on clarity, connection, and real results, Jess cuts through

    the noise to help you build marketing that aligns with your vision and

    speaks to the right audience.This is your invitation to disrupt the norm

    and market with purpose.


    Follow Jess:

    https://www.instagram.com/itsjesssingh/


    Timestamps:

    00:00:00 - Introduction

    00:01:14 - Brutal Truth #1: No One Cares About Your Product

    00:02:38 - Brutal Truth #2: You're Targeting Everyone

    00:03:42 - Brutal Truth #3: Your Brand is Bland

    00:04:13 - Brutal Truth #4: Obsession with Likes Over Sales

    00:04:46 - Brutal Truth #5: Inconsistent Marketing Efforts

    00:05:18 - Recap of Key Points

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    7 mins
  • #037 - Why Most Marketing Agencies Waste Your Money 💸❌
    Jun 3 2025

    Join the disruption movement today! Subscribe to The Disruptionists

    Podcast, dive deep into transformative insights, and be part of shaping

    the future of business. Click here to subscribe now!

    https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

    In this episode of The Disruptionist, I reveal why many marketing

    agencies waste your money and how to find those that deliver real

    results. With 20 years of experience, I expose common pitfalls

    businesses face when investing without a clear strategy. I’ll show you

    how to spot agencies focused on quick fixes instead of meaningful

    plans—and how to make your marketing budget truly drive engagement and

    growth. Join me to disrupt the status quo and transform your marketing

    journey.


    Follow Jess:

    https://www.instagram.com/itsjesssingh/


    Timestamps:

    00:00:00 - Introduction

    00:01:03 - The Problem with Traditional Agencies

    00:02:06 - Case Study: Sarah's Marketing Struggles

    00:03:21 - The Importance of Strategy Over Tactics

    00:04:03 - Checklist for Choosing the Right Agency

    00:05:08 - The Strategy-First Approach

    00:06:22 - Transforming Marketing Results

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    7 mins
  • #036 - How to Leverage Partnerships for Growth 🤝🚀
    May 20 2025

    Join the disruption movement today! Subscribe to The Disruptionists

    Podcast, dive deep into transformative insights, and be part of shaping

    the future of business. Click here to subscribe now!

    https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

    In this episode of The Disruptionists, Jess Singh shares how strategic

    partnerships can drive exponential growth without hurting sales. With

    20+ years in branding and marketing, she challenges the “competition”

    mindset and shows how collaboration expands reach and deepens customer

    engagement.


    Featuring insights from Boost Juice founder Janine Allis, this is a

    must-watch for entrepreneurs ready to grow through connection.


    Follow Jess:

    https://www.instagram.com/itsjesssingh/


    Timestamps:

    00:00:00 - Intro

    00:01:04 - Collaboration Over Competition

    00:02:17 - The Fear of Sharing

    00:03:11 - Strategic Partnership Framework

    00:04:04 - Expanding Reach Through Collaboration

    00:06:01 - Adding Value to Customers

    00:07:34 - Marketing Budgets and Impact

    00:08:37 - Case Study: Boost Juice and Disney

    00:10:55 - Real-Life Example: Mochi Donuts and Hello Kitty

    00:12:31 - Approaching Partnerships

    00:13:34 - Creating Mutual Value

    00:14:49 - Flipping the Script: Collaboration Mindset

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    16 mins
  • #035 - How Reebok Took Over the World 🌍👟 (Lessons from Joe Foster)
    May 6 2025

    Join the disruption movement today! Subscribe to The Disruptionists

    Podcast, dive deep into transformative insights, and be part of shaping

    the future of business. Click here to subscribe now!

    https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPA

    In this episode, we dive into the story of Reebok co-founder Joe Foster

    and how he turned a small family business into a global sportswear

    giant. We explore how he spotted market gaps, made bold brand moves, and

    formed the partnerships that powered Reebok’s rise — plus insights from

    his book Shoemaker. If you’re into disruptive marketing and brand

    storytelling, you’ll want to tune in.


    Follow Jess:

    https://www.instagram.com/itsjesssingh/


    Timestamps:

    00:00:00 - Introduction

    00:00:52 - Introduction to Joe Foster and His Book

    00:01:13 - Joe Foster's Reebok Legacy

    00:01:33 - Importance of Strategic Partnerships

    00:01:55 - Lessons from Joe Foster's Book

    00:02:16 - Building a Brand from Scratch

    00:05:35 - Adapting to Challenges in a Competitive Market

    00:06:50 - From Homegrown Brand to Global Player

    00:08:15 - Importance of Storytelling in Branding

    00:09:29 - Authenticity and Personal Connection

    00:10:01 - Consistency and Resilience

    00:10:54 - Innovation and Staying Competitive

    00:11:04 - Additional Insights from Joe Foster

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    12 mins
  • #034 - The $900M Move That Made Reebok a Global Icon! 💸🌍
    Apr 22 2025

    Join the disruption movement today! Subscribe to The Disruptionists

    Podcast, dive deep into transformative insights, and be part of shaping

    the future of business. Click here to subscribe now!

    https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAP

    In this episode, Jess sits down with Reebok founder Joe Foster to unpack

    his entrepreneurial journey. Joe shares stories from his book

    Shoemaker, including leaving a failing family business, navigating

    unexpected challenges, and the pivotal rebrand that launched Reebok. He

    dives into the power of resilience, spotting white space, and building a

    team-driven brand that disrupted the sports industry.


    Follow Jess:

    https://www.instagram.com/itsjesssingh/


    Timestamps:

    00:00:00 - Introduction

    00:01:00 - Challenges and Opportunities

    00:02:30 - The Importance of Brand Values

    00:04:30 - Strategic Branding and Evolution

    00:06:30 - Transition to Lifestyle Brand

    00:09:00 - Understanding Customer Needs

    00:11:30 - Influence of Aerobics and Celebrity Endorsements

    00:14:00 - Competition and Market Positioning

    00:16:00 - Advice for Entrepreneurs

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    19 mins
  • #033 - Exposing Bad Marketing Advice from TikTok! 🚫📉
    Apr 8 2025

    Join the disruption movement today! Subscribe to The Disruptionists

    Podcast, dive deep into transformative insights, and be part of shaping

    the future of business. Click here to subscribe now!

    https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAP

    In this episode of The Disruptionist, Jess Singh unpacks one of the most shocking and racist ads ever aired, a 2003 Thai commercial where a Black man is feared for simply helping a child.

    Jess explores how media like this shapes young minds, reinforces harmful biases, and highlights the critical role marketers play in shaping perception.

    Tune in for a powerful conversation on branding, media responsibility, and the impact of representation.

    Follow Jess:

    https://www.instagram.com/itsjesssingh/

    Timestamps:

    00:00:00 - Introduction

    
00:00:57 - Reaction Video: Worst Racist Advertisement

    
00:02:14 - Analysis of the Racist Advertisement

    
00:03:08 - Marketing Shock Value and Execution

    
00:04:03 - Reaction Video: Fiji Water Marketing Fail

    
00:05:08 - Importance of Strategic Marketing and Branding

    
00:06:09 - Reaction Video: Joe and the Juice Photoshoot

    
00:07:25 - Reaction Video: Mr. Beast's Marketing Genius

    
00:08:43 - Importance of Storytelling in Marketing

    
00:09:36 - Example of Storytelling in Nutrient Company

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    11 mins
  • #032 - Steal the Branding Secrets I Learned from Meeting Tommy Hilfiger! 🔥🎯
    Mar 25 2025

    Join the disruption movement today! Subscribe to The Disruptionists

    Podcast, dive deep into transformative insights, and be part of shaping

    the future of business. Click here to subscribe now!

    https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAP

    In this episode of The Disruptionist, Jess Singh explores branding

    strategies, comparing Tommy Hilfiger’s long-term vision with fast

    fashion’s trend-driven approach. She shares insights from her meeting

    with Tommy, revealing how brand consistency built his legacy. Tune in to

    learn how to create lasting brand loyalty beyond short-term sales and

    elevate your marketing strategy!


    Follow Jess:

    https://www.instagram.com/itsjesssingh/


    Timestamps:

    00:00:00 - Introduction

    00:01:44 - Lessons from Tommy Hilfiger

    00:02:55 - Consistency in Brand Messaging

    00:04:40 - Quality vs. Fast Fashion

    00:05:51 - Emotional Connections with Customers

    00:07:40 - The Power of Storytelling

    00:08:54 - Strategic Brand Positioning

    00:09:56 - The Struggles of Building a Brand

    00:10:38 - Key Takeaways for Brand Success

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    11 mins