#034 - The $900M Move That Made Reebok a Global Icon! 💸🌍
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#034 - The $900M Move That Made Reebok a Global Icon! 💸🌍
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About this listen
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In this episode, Jess sits down with Reebok founder Joe Foster to unpack
his entrepreneurial journey. Joe shares stories from his book
Shoemaker, including leaving a failing family business, navigating
unexpected challenges, and the pivotal rebrand that launched Reebok. He
dives into the power of resilience, spotting white space, and building a
team-driven brand that disrupted the sports industry.
Follow Jess:
https://www.instagram.com/itsjesssingh/
Timestamps:
00:00:00 - Introduction
00:01:00 - Challenges and Opportunities
00:02:30 - The Importance of Brand Values
00:04:30 - Strategic Branding and Evolution
00:06:30 - Transition to Lifestyle Brand
00:09:00 - Understanding Customer Needs
00:11:30 - Influence of Aerobics and Celebrity Endorsements
00:14:00 - Competition and Market Positioning
00:16:00 - Advice for Entrepreneurs