
#033 - Exposing Bad Marketing Advice from TikTok! 🚫📉
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About this listen
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In this episode of The Disruptionist, Jess Singh unpacks one of the most shocking and racist ads ever aired, a 2003 Thai commercial where a Black man is feared for simply helping a child.
Jess explores how media like this shapes young minds, reinforces harmful biases, and highlights the critical role marketers play in shaping perception.
Tune in for a powerful conversation on branding, media responsibility, and the impact of representation.
Follow Jess:
https://www.instagram.com/itsjesssingh/
Timestamps:
00:00:00 - Introduction
00:00:57 - Reaction Video: Worst Racist Advertisement
00:02:14 - Analysis of the Racist Advertisement
00:03:08 - Marketing Shock Value and Execution
00:04:03 - Reaction Video: Fiji Water Marketing Fail
00:05:08 - Importance of Strategic Marketing and Branding
00:06:09 - Reaction Video: Joe and the Juice Photoshoot
00:07:25 - Reaction Video: Mr. Beast's Marketing Genius
00:08:43 - Importance of Storytelling in Marketing
00:09:36 - Example of Storytelling in Nutrient Company