• 68: Strategy First: Why Marketing Inputs Drive Successful Outputs
    Jul 1 2025

    In this episode of Marketing, Demystified, we explore why focusing on marketing inputs (strategy) before outputs (tactics) is critical for business success.

    Tracy Borreson shares her unique multi-dimensional perspective on how companies often get this backward, the risks of tactic-first approaches, and practical steps to build a strategic foundation that allows authentic marketing to thrive.


    Join us!

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    50 mins
  • 67: Digital Brand Survival: Protecting Your Search & AI Presence During Corporate Rebrands
    Jun 5 2025

    Corporate rebrands can devastate your digital presence if not handled properly. Join us with Jason Barnard, the world authority on Digital Brand Intelligence, as he reveals how search engines and AI systems respond to company name changes, domain switches, and identity updates.


    Learn the essential strategies to protect your hard-earned search visibility and AI representation during transitions. Whether you're planning a rebrand or helping clients through one, this episode provides actionable insights to ensure your digital brand survives and thrives through major changes.


    #MarketingDemystified #DigitalBranding #CorporateRebrand #SEO #AIMarketing

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    41 mins
  • 66: Marketing That Pays for Itself: Frameworks for Profitable Growth
    Mar 31 2025

    Today we're tackling a challenge many businesses face: how to ensure your marketing actually drives revenue rather than just looking pretty. We're joined by Michael Buzinski, a data-centric marketing expert who has helped over 1,300 businesses overcome growth blockades and dramatically increase their marketing profitability.


    With more than 30 years of experience, Michael has developed simple yet powerful frameworks that help B2B service companies, fractional executives, and business consultants scale profitably. His approach cuts through marketing fluff to focus on what truly matters – revenue generation. From helping a CPA firm achieve 8X growth in two years to enabling a fractional CFO to increase rates by 5X while improving conversion, Michael's results-oriented methodologies have proven successful across diverse industries.

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    44 mins
  • 65: Brand as the Path to Revenue: Beyond the Fluff to Real Results
    Mar 11 2025

    Today we're diving into the often misunderstood world of brand messaging and how it directly impacts your bottom line with brand strategist Kate DiLeo. Kate has helped hundreds of companies, from bootstrapped startups to $50 million enterprises, develop compelling brand messaging that drives revenue. Kate's unique approach makes brand messaging accessible and practical, especially for founders and CEOs who might find traditional branding concepts too "fluffy."

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    47 mins
  • 64: Data-Driven but Human-Centered: Using Marketing Technology the Right Way
    Mar 11 2025

    On today's episode of "Marketing, Demystified," we discuss the critical intersection of marketing technology and authentic human connections with marketing strategist and entrepreneur Casey Cheshire 🎤 . As the Chief Evangelist at Ringmaster Conversational Marketing, Casey has spent years helping businesses bridge the gap between complex marketing technology and genuine customer interactions.

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    48 mins
  • 63: The Evolution of LinkedIn: From Resume Hub to Revenue Generator
    Feb 11 2025

    On Episode 63 of “Marketing, Demystified,” we are thrilled to welcome Neal Schaffer, a globally recognized digital marketing expert who has been helping businesses leverage social media for over 16 years.

    As the author of multiple bestselling books, including "The Age of Influence" and "Maximizing LinkedIn for Business Growth," Neal serves as a Fractional CMO for numerous companies and teaches at prestigious institutions like UCLA Extension and Rutgers Business School. Neal brings a unique global perspective to digital marketing, having helped entrepreneurs and businesses worldwide grow through strategic use of social media, content, and influencer marketing.


    Join him and Jenn Mancusi for this informative discussion.


    Connect with Neal Schaffer here:https://nealschaffer.com

    Connect with Growgetter, your growth marketing partner here:http://growgetter.io


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    43 mins
  • 62: The future of email marketing
    Feb 4 2025

    Email marketing is undergoing massive changes, from AI to inbox changes to new branding options in the inbox. To help us navigate these shifts, Jenn Mancusi is thrilled to talk with Chad S. White, Head of Research at Oracle Digital Experience Agency and author of "Email Marketing Rules."

    Chad has served as the lead email marketing researcher at several major email service providers and is known for his deep insights into email marketing trends and best practices. During his nearly 20 years in the industry, he’s written nearly 4,000 blog posts and articles about email and digital marketing.Join us for this episode of "Marketing, Demystified."


    Connect with Chad here: https://www.linkedin.com/in/chadswhite/


    Need help with your marketing? Contact Growgetter here: https://www.growgetter.io/contact/

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    55 mins
  • 61: The six pixels of separation of digital connections
    Jan 29 2025

    Reaching global audiences has never been more possible - or more complex. The old saying that everyone is connected by six degrees of separation has evolved to being separated by six pixels.To explore this concept and how businesses can leverage it, Jennifer Mancusi welcomes Mitch Joel, co-founder of ThinkersOne and author of "Six Pixels of Separation" to Episode 61 of "Marketing, Demystified" Mitch has been called a marketing and communications visionary, helping businesses understand how to thrive.Join us for this conversation.


    "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

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    40 mins