In this episode of Marketing, Demystified, we explore why focusing on marketing inputs (strategy) before outputs (tactics) is critical for business success.

Tracy Borreson shares her unique multi-dimensional perspective on how companies often get this backward, the risks of tactic-first approaches, and practical steps to build a strategic foundation that allows authentic marketing to thrive.

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Corporate rebrands can devastate your digital presence if not handled properly. Join us with Jason Barnard, the world authority on Digital Brand Intelligence, as he reveals how search engines and AI systems respond to company name changes, domain switches, and identity updates.

Learn the essential strategies to protect your hard-earned search visibility and AI representation during transitions. Whether you're planning a rebrand or helping clients through one, this episode provides actionable insights to ensure your digital brand survives and thrives through major changes.

#MarketingDemystified #DigitalBranding #CorporateRebrand #SEO #AIMarketing

Today we're tackling a challenge many businesses face: how to ensure your marketing actually drives revenue rather than just looking pretty. We're joined by Michael Buzinski, a data-centric marketing expert who has helped over 1,300 businesses overcome growth blockades and dramatically increase their marketing profitability.

With more than 30 years of experience, Michael has developed simple yet powerful frameworks that help B2B service companies, fractional executives, and business consultants scale profitably. His approach cuts through marketing fluff to focus on what truly matters – revenue generation. From helping a CPA firm achieve 8X growth in two years to enabling a fractional CFO to increase rates by 5X while improving conversion, Michael's results-oriented methodologies have proven successful across diverse industries.