• 053 David C. Baker: Positioning that Pays
    Apr 22 2025

    Hey everyone, today I’m joined by David C. Baker.

    David is an agency advisor, author, and speaker who's consulted with over 1,000 firms and written some of the most respected books in the space—including The Business of Expertise and The Secret Tradecraft of Elite Advisors. If you're in the agency world and haven’t read his work, you’re probably still leaving money on the table.


    I brought David on because his thinking is razor-sharp—and refreshingly contrarian. He doesn’t just echo the same playbook. He helps entrepreneurial experts build businesses that are clear, focused, and differentiated in a world that loves to blur the lines.


    In this episode, we discuss:

    • How to mathematically test if your positioning is too broad—or too niche to survive
    • The surprising reason your local market might be holding you back
    • The ethical case for specialization (hint: it’s not just smart, it’s right)
    • and more...

    You can learn more about David’s work at punctuation.com or on LinkedIn.


    -----------

    No one was asking for another community. But I've made one anyway.

    So what's different?

    The Dynamic Agency Community is designed around access rather than content.

    Access to peers who've done it before.

    Access to experts who've designed solutions.

    Access to resources that have been battle-tested.

    And right now, the price for founding members is only $97/year.

    Join today so your agency has immediate access to everything you need to grow.

    You can join at DynamicAgency.Community.

    -----------

    Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

    This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

    You can list your open positions for free at AgencyJobHub.com.


    -----------

    Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

    This is a must-have for agency owners and operators.

    Get the Agency Profit Toolkit for free now!


    -----------


    Subscribe to the Agency Forward blog on Substack.

    We have weekly blog content with practical advice to help you advance your agency.

    -----------


    Want to level up your agency? Get the Dynamic Offers Email Mini-Course


    Explore the 5 of the most common challenges agencies face in today's market.


    We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.


    It's worth reading just for the ideas alone.


    5 emails. 5 challenges. 5 strategies to fix them.


    Get it at DynamicAgencyCourse.com.


    -----------


    And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

    Show more Show less
    31 mins
  • 052 Miles Ukaoma: AI Strategies and Tips for Agencies
    Apr 15 2025

    Hey everyone, today I’m joined by Miles Ukaoma.

    Among many things, Miles helps companies build better websites and leverage AI agents to streamline their operations.


    Miles brings a unique perspective at the intersection of marketing, web development, and AI — working directly with businesses to turn artificial intelligence from a buzzword into a competitive advantage.


    I wanted to get Miles on the show because (1) he’s a good friend, and this is my show, so I can do that, and (2) because agencies are hearing about AI everywhere, but most don’t know where to start.


    Miles breaks it down into practical steps. From how to think about AI in your business to the specific tools and use cases that actually move the needle.


    In this episode, we discuss:

    • How agencies should really be thinking about AI right now
    • Where AI delivers the fastest ROI for marketing teams
    • The biggest AI opportunities for agencies over the next 12 months
    • …and more

    You can learn more about Miles at https://milesukaoma.com or on LinkedIn.


    -----------

    No one was asking for another community. But I've made one anyway.

    So what's different?

    The Dynamic Agency Community is designed around access rather than content.

    Access to peers who've done it before.

    Access to experts who've designed solutions.

    Access to resources that have been battle-tested.

    And right now, the price for founding members is only $97/year.

    Join today so your agency has immediate access to everything you need to grow.

    You can join at DynamicAgency.Community.

    -----------

    Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

    This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

    You can list your open positions for free at AgencyJobHub.com.


    -----------

    Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

    This is a must-have for agency owners and operators.

    Get the Agency Profit Toolkit for free now!


    -----------


    Subscribe to the Agency Forward blog on Substack.

    We have weekly blog content with practical advice to help you advance your agency.

    -----------


    Want to level up your agency? Get the Dynamic Offers Email Mini-Course


    Explore the 5 of the most common challenges agencies face in today's market.


    We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.


    It's worth reading just for the ideas alone.


    5 emails. 5 challenges. 5 strategies to fix them.


    Get it at DynamicAgencyCourse.com.


    -----------


    And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

    Show more Show less
    50 mins
  • 051 Selim Maalouf: Before You Start an Agency, Listen to This
    Apr 8 2025

    Hey everyone, today I’m joined by Selim Maalouf.

    Selim is a CRM strategist, marketer, and former agency co-founder who’s seen firsthand what not to do when launching an agency—and what to do differently next time. He’s got deep experience in both the marketing trenches and the systems side of agency life, and today he’s pulling back the curtain on lessons learned the hard way.

    I brought Selim on because most agencies start with good intentions and bad timing. He’s lived that story and shares an honest, tactical breakdown of what founders get wrong and how to avoid it.

    In this episode, we discuss:

    • Why knowing how to do the work isn’t the same as knowing how to run a business
    • The risk of skipping demand validation before launch
    • Lessons from co-founder misalignment
    • and more...


    You can learn more about Selim on LinkedIn.


    -----------

    No one was asking for another community. But I've made one anyway.

    So what's different?

    The Dynamic Agency Community is designed around access rather than content.

    Access to peers who've done it before.

    Access to experts who've designed solutions.

    Access to resources that have been battle-tested.

    And right now, the price for founding members is only $97/year.

    Join today so your agency has immediate access to everything you need to grow.

    You can join at DynamicAgency.Community.

    -----------

    Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

    This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

    You can list your open positions for free at AgencyJobHub.com.


    -----------

    Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

    This is a must-have for agency owners and operators.

    Get the Agency Profit Toolkit for free now!


    -----------


    Subscribe to the Agency Forward blog on Substack.

    We have weekly blog content with practical advice to help you advance your agency.

    -----------


    Want to level up your agency? Get the Dynamic Offers Email Mini-Course


    Explore the 5 of the most common challenges agencies face in today's market.


    We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.


    It's worth reading just for the ideas alone.


    5 emails. 5 challenges. 5 strategies to fix them.


    Get it at DynamicAgencyCourse.com.


    -----------


    And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

    Show more Show less
    35 mins
  • 050 Bobby Gillespie: Making Agencies More Strategic & Memorable
    Apr 1 2025

    Hey everyone, today I'm joined by Bobby Gillespie.

    Bobby is a hands-on, no-BS brand strategy and marketing advisor.

    Bobby has spent years helping B2B brands clarify their messaging, strengthen their positioning, and create brands that actually stand out. With a background in agency leadership and brand strategy, he knows what works—and what doesn’t—when it comes to differentiation in a crowded market.

    I wanted to bring Bobby on because agencies often struggle to clearly articulate their value and stand out from competitors. He’s seen it all when it comes to branding mistakes, and today, he’s breaking down what agencies should do instead.

    In this episode, we discuss:

    • The biggest mistake B2B brands make when trying to stand out
    • How agencies can fix vague messaging and make people say, “Tell me more”
    • How to shift from being seen as vendors to true strategic partners
    • …and more.

    You can learn more about Bobby on LinkedIn.


    -----------

    No one was asking for another community. But I've made one anyway.

    So what's different?

    The Dynamic Agency Community is designed around access rather than content.

    Access to peers who've done it before.

    Access to experts who've designed solutions.

    Access to resources that have been battle-tested.

    And right now, the price for founding members is only $97/year.

    Join today so your agency has immediate access to everything you need to grow.

    You can join at DynamicAgency.Community.

    -----------

    Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

    This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

    You can list your open positions for free at AgencyJobHub.com.


    -----------

    Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

    This is a must-have for agency owners and operators.

    Get the Agency Profit Toolkit for free now!


    -----------


    Subscribe to the Agency Forward blog on Substack.

    We have weekly blog content with practical advice to help you advance your agency.

    -----------


    Want to level up your agency? Get the Dynamic Offers Email Mini-Course


    Explore the 5 of the most common challenges agencies face in today's market.


    We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.


    It's worth reading just for the ideas alone.


    5 emails. 5 challenges. 5 strategies to fix them.


    Get it at DynamicAgencyCourse.com.


    -----------


    And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

    Show more Show less
    38 mins
  • 049 Laura Humphreys: Scaling an Agency to $15M
    Mar 25 2025

    Hey everyone, today I’m joined by Laura Humphreys.

    Laura is an agency growth expert and former owner of a $15M agency that she successfully sold to Ogilvy.

    Laura knows firsthand what it takes to scale an agency, from the early struggles to building a high-performing team and ultimately making a profitable exit. She now helps ambitious agency owners implement the same strategies that fueled her success.

    I wanted to bring Laura on because so many agency founders hit growth plateaus—whether at $1M, $3M, or beyond. She’s been through all of it and is here to share what actually works (and what doesn’t).

    In this episode, we discuss:

    • The biggest myth about running a $15M agency
    • The key leadership shifts agency owners need to scale
    • The right time to start thinking about an exit strategy
    • And more…

    You can learn more about Laura Humphreys at LinkedIn.


    -----------

    No one was asking for another community. But I've made one anyway.

    So what's different?

    The Dynamic Agency Community is designed around access rather than content.

    Access to peers who've done it before.

    Access to experts who've designed solutions.

    Access to resources that have been battle-tested.

    And right now, the price for founding members is only $97/year.

    Join today so your agency has immediate access to everything you need to grow.

    You can join at DynamicAgency.Community.

    -----------

    Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

    This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

    You can list your open positions for free at AgencyJobHub.com.


    -----------

    Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

    This is a must-have for agency owners and operators.

    Get the Agency Profit Toolkit for free now!


    -----------


    Subscribe to the Agency Forward blog on Substack.

    We have weekly blog content with practical advice to help you advance your agency.

    -----------


    Want to level up your agency? Get the Dynamic Offers Email Mini-Course


    Explore the 5 of the most common challenges agencies face in today's market.


    We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.


    It's worth reading just for the ideas alone.


    5 emails. 5 challenges. 5 strategies to fix them.


    Get it at DynamicAgencyCourse.com.


    -----------


    And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

    Show more Show less
    34 mins
  • 048 Peter Giordano: Pricing Strategy for Agencies
    Mar 18 2025

    Hey everyone, today I'm joined by Peter Giordano.

    Peter is a pricing expert who helps consultants, strategists, and boutique firms charge higher fees by structuring pricing models that tie expertise to measurable value.

    I wanted to bring Peter on because so many agency owners struggle with pricing their expertise. Whether it’s pricing services, strategically setting your rates, or simply having the confidence to charge more, agencies often leave money on the table. Peter breaks down how to fix that.

    In this episode, we discuss:

    • Why agencies struggle to price strategy and how to fix it
    • When to put pricing on your website
    • Pricing models that help agencies sell high-value expertise
    • And more…

    You can learn more about Peter at PeterGiordanoTheThird.com or connect with him on LinkedIn.


    -----------

    No one was asking for another community. But I've made one anyway.

    So what's different?

    The Dynamic Agency Community is designed around access rather than content.

    Access to peers who've done it before.

    Access to experts who've designed solutions.

    Access to resources that have been battle-tested.

    And right now, the price for founding members is only $97/year.

    Join today so your agency has immediate access to everything you need to grow.

    You can join at DynamicAgency.Community.

    -----------

    Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

    This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

    You can list your open positions for free at AgencyJobHub.com.


    -----------

    Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

    This is a must-have for agency owners and operators.

    Get the Agency Profit Toolkit for free now!


    -----------


    Subscribe to the Agency Forward blog on Substack.

    We have weekly blog content with practical advice to help you advance your agency.

    -----------


    Want to level up your agency? Get the Dynamic Offers Email Mini-Course


    Explore the 5 of the most common challenges agencies face in today's market.


    We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.


    It's worth reading just for the ideas alone.


    5 emails. 5 challenges. 5 strategies to fix them.


    Get it at DynamicAgencyCourse.com.


    -----------


    And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

    Show more Show less
    32 mins
  • 047 Jason Calhoun: Creativity at Scale & Unlimited Services
    Mar 11 2025

    Hey everyone, today I’m joined by Jason Calhoun.

    Jason is the founder of So Long Saturn, a video editing agency that provides unlimited, world-class video edits for a flat monthly fee.


    Jason personally edits each video by hand, offering a high-touch, high-quality service, but he’s also a solopreneur. So I wanted to learn more about how he’s able to stay so creative while editing at scale.


    Also, he’s got some of the funniest marketing on LinkedIn and I truly believe more people need to watch his content.


    In this episode, we discuss:

    • The biggest mistakes companies make with video content
    • How businesses can set their video editors up for success
    • The challenges of running an unlimited video editing service
    • And more…

    You can learn more about Jason on LinkedIn or at SoLongSaturn.com.


    -----------

    No one was asking for another community. But I've made one anyway.

    So what's different?

    The Dynamic Agency Community is designed around access rather than content.

    Access to peers who've done it before.

    Access to experts who've designed solutions.

    Access to resources that have been battle-tested.

    And right now, the price for founding members is only $97/year.

    Join today so your agency has immediate access to everything you need to grow.

    You can join at DynamicAgency.Community.

    -----------

    Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

    This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

    You can list your open positions for free at AgencyJobHub.com.


    -----------

    Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

    This is a must-have for agency owners and operators.

    Get the Agency Profit Toolkit for free now!


    -----------


    Subscribe to the Agency Forward blog on Substack.

    We have weekly blog content with practical advice to help you advance your agency.

    -----------


    Want to level up your agency? Get the Dynamic Offers Email Mini-Course


    Explore the 5 of the most common challenges agencies face in today's market.


    We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.


    It's worth reading just for the ideas alone.


    5 emails. 5 challenges. 5 strategies to fix them.


    Get it at DynamicAgencyCourse.com.


    -----------


    And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

    Show more Show less
    44 mins
  • 046 Meeky Hwang: Better Over Bigger
    Mar 4 2025

    Hey everyone, today I’m joined by Meeky Hwang.

    Meeky is the Co-Founder and Partner at Ndevr, a tech agency specializing in technical strategy and architecture for media publishing companies.

    Meeky has built an incredibly successful agency, maintaining high profit margins while keeping a lean team. Ndevr has figured out scale without requiring substantial overhead.

    I wanted to bring Meeky on because many agency owners assume that growth equates to hiring more full-time employees, but she’s proving that’s not always the case. If you’ve ever wondered how to maximize profitability while staying lean, this episode is for you.

    In this episode, we discuss:

    • Why a lean agency model can be more profitable than a large team
    • How to strategically use contractors to scale without adding overhead
    • Lessons from running a technical agency with high margins
    • And more...

    You can learn more about Meeky on LinkedIn and Ndevr at ndevr.io.


    -----------

    No one was asking for another community. But I've made one anyway.

    So what's different?

    The Dynamic Agency Community is designed around access rather than content.

    Access to peers who've done it before.

    Access to experts who've designed solutions.

    Access to resources that have been battle-tested.

    And right now, the price for founding members is only $97/year.

    Join today so your agency has immediate access to everything you need to grow.

    You can join at DynamicAgency.Community.

    -----------

    Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

    This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

    You can list your open positions for free at AgencyJobHub.com.


    -----------

    Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

    This is a must-have for agency owners and operators.

    Get the Agency Profit Toolkit for free now!


    -----------


    Subscribe to the Agency Forward blog on Substack.

    We have weekly blog content with practical advice to help you advance your agency.

    -----------


    Want to level up your agency? Get the Dynamic Offers Email Mini-Course


    Explore the 5 of the most common challenges agencies face in today's market.


    We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.


    It's worth reading just for the ideas alone.


    5 emails. 5 challenges. 5 strategies to fix them.


    Get it at DynamicAgencyCourse.com.


    -----------


    And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

    Show more Show less
    30 mins
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