Hey everyone, today I’m joined by David C. Baker.

David is an agency advisor, author, and speaker who's consulted with over 1,000 firms and written some of the most respected books in the space—including The Business of Expertise and The Secret Tradecraft of Elite Advisors. If you're in the agency world and haven’t read his work, you’re probably still leaving money on the table.

I brought David on because his thinking is razor-sharp—and refreshingly contrarian. He doesn’t just echo the same playbook. He helps entrepreneurial experts build businesses that are clear, focused, and differentiated in a world that loves to blur the lines.

In this episode, we discuss:

• How to mathematically test if your positioning is too broad—or too niche to survive
• The surprising reason your local market might be holding you back
• The ethical case for specialization (hint: it’s not just smart, it’s right)
• and more...

You can learn more about David’s work at punctuation.com or on LinkedIn.

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No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community.

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Hey everyone, today I’m joined by Miles Ukaoma.

Among many things, Miles helps companies build better websites and leverage AI agents to streamline their operations.

Miles brings a unique perspective at the intersection of marketing, web development, and AI — working directly with businesses to turn artificial intelligence from a buzzword into a competitive advantage.

I wanted to get Miles on the show because (1) he’s a good friend, and this is my show, so I can do that, and (2) because agencies are hearing about AI everywhere, but most don’t know where to start.

Miles breaks it down into practical steps. From how to think about AI in your business to the specific tools and use cases that actually move the needle.

In this episode, we discuss:

• How agencies should really be thinking about AI right now
• Where AI delivers the fastest ROI for marketing teams
• The biggest AI opportunities for agencies over the next 12 months
• …and more

You can learn more about Miles at https://milesukaoma.com or on LinkedIn.

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community.

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Hey everyone, today I’m joined by Selim Maalouf.

Selim is a CRM strategist, marketer, and former agency co-founder who’s seen firsthand what not to do when launching an agency—and what to do differently next time. He’s got deep experience in both the marketing trenches and the systems side of agency life, and today he’s pulling back the curtain on lessons learned the hard way.

I brought Selim on because most agencies start with good intentions and bad timing. He’s lived that story and shares an honest, tactical breakdown of what founders get wrong and how to avoid it.

In this episode, we discuss:

• Why knowing how to do the work isn’t the same as knowing how to run a business
• The risk of skipping demand validation before launch
• Lessons from co-founder misalignment
• and more...

You can learn more about Selim on LinkedIn.

-----------

No one was asking for another community. But I've made one anyway.

So what's different?

The Dynamic Agency Community is designed around access rather than content.

Access to peers who've done it before.

Access to experts who've designed solutions.

Access to resources that have been battle-tested.

And right now, the price for founding members is only $97/year.

Join today so your agency has immediate access to everything you need to grow.

You can join at DynamicAgency.Community.

-----------

Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

-----------

Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.

This is a must-have for agency owners and operators.

Get the Agency Profit Toolkit for free now!

-----------

Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

-----------

Want to level up your agency? Get the Dynamic Offers Email Mini-Course

Explore the 5 of the most common challenges agencies face in today's market.

We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.

It's worth reading just for the ideas alone.

5 emails. 5 challenges. 5 strategies to fix them.

Get it at DynamicAgencyCourse.com.

-----------

And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.