Hey everyone, today I’m joined by David C. Baker.

David is an agency advisor, author, and speaker who's consulted with over 1,000 firms and written some of the most respected books in the space—including The Business of Expertise and The Secret Tradecraft of Elite Advisors. If you're in the agency world and haven’t read his work, you’re probably still leaving money on the table.

I brought David on because his thinking is razor-sharp—and refreshingly contrarian. He doesn’t just echo the same playbook. He helps entrepreneurial experts build businesses that are clear, focused, and differentiated in a world that loves to blur the lines.

In this episode, we discuss:

• How to mathematically test if your positioning is too broad—or too niche to survive
• The surprising reason your local market might be holding you back
• The ethical case for specialization (hint: it’s not just smart, it’s right)
• and more...

You can learn more about David’s work at punctuation.com or on LinkedIn.

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No one was asking for another community. But I've made one anyway.

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Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.

You can list your open positions for free at AgencyJobHub.com.

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Subscribe to the Agency Forward blog on Substack.

We have weekly blog content with practical advice to help you advance your agency.

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And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.