Hey everyone, today I’m joined by Selim Maalouf.

Selim is a CRM strategist, marketer, and former agency co-founder who’s seen firsthand what not to do when launching an agency—and what to do differently next time. He’s got deep experience in both the marketing trenches and the systems side of agency life, and today he’s pulling back the curtain on lessons learned the hard way.

I brought Selim on because most agencies start with good intentions and bad timing. He’s lived that story and shares an honest, tactical breakdown of what founders get wrong and how to avoid it.

In this episode, we discuss:

• Why knowing how to do the work isn’t the same as knowing how to run a business
• The risk of skipping demand validation before launch
• Lessons from co-founder misalignment
• and more...

You can learn more about Selim on LinkedIn.

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