Showing results by author "Southerland Publishing" in All Categories

Build more muscle with fewer setbacks—by targeting the system that controls nutrient delivery, inflammation, and performance. Gut and Gains is the definitive guide to the gut-muscle axis for serious athletes, lifters, and coaches. Written with clinical precision and grounded in peer-reviewed science, this book dissects the overlooked role of digestive health in hypertrophy, strength progression, and recovery resilience. Whether you're massing on 5,000 kcal/day or cutting to stage weight, digestive dysfunction is the silent limiter of your results. This isn’t a cleanse. It’s a system. ...

Saying no shouldn’t feel like betrayal. The Art of Saying No offers a clean, unapologetic system for setting boundaries that protect your time, energy, and self-respect—without the drama or guilt. If you’ve ever found yourself overwhelmed by obligations you didn’t want, exhausted by emotional labor you didn’t agree to, or resentful of how easily others occupy your calendar, this book is your blueprint. It doesn’t offer vague inspiration. It offers tools. Authoritative yet practical, this no-fluff guide strips away the myths that equate kindness with compliance. You’ll learn ...

Ego and The Iron is the definitive guide for serious athletes, coaches, and high-achievers who want to harness ego as a disciplined advantage rather than a liability. Drawing on Arnold Schwarzenegger’s extraordinary journey—from five Mr. Olympia titles to Hollywood superstardom and political leadership—this book unveils the exact mental framework that powered his relentless drive and unwavering consistency. Discover how Arnold turned everyday gym mirrors into accountability tools by using targeted visualization exercises that sharpen focus before every set. Learn to cultivate internal...

What if the self you’ve been curating online is the very thing keeping you trapped? Kill the Feed, Kill the Self is a raw brutally honest look at how social media hijacks identity, exploits attention, and rewires human behavior under the illusion of connection. A sharp, self-aware, and mercilessly observant—this book doesn’t offer easy fixes or preachy advice. Instead, it peels back the digital mask, chapter by chapter, exposing the performance loop we mistake for authenticity. This isn’t another “digital detox” manifesto. It’s an emotional autopsy of your online self. ...

This book isn’t a self-help manual. It’s a mirror—sharpened into a blade. Being Social Is Making You Dumber is a ruthless dissection of the smiling, nodding, performative version of modern life. Rooted in the cold precision of Machiavellian philosophy, it doesn’t plead for your attention. It challenges your need for it. You’ve been taught that being liked is a virtue. That fitting in is maturity. That playing well with others is wisdom. It’s not. It’s erosion. Every handshake you fake, every opinion you echo, every party you endure in silence builds the invisible prison you ...

Are you an experienced athlete frustrated by stalled gains and nagging aches? Welcome to Hormone Cycling for Athletes Over 40, the ultimate playbook for seasoned competitors who refuse to concede to age. Drawing on clinical data and battle tested protocols this guide teaches you how to assess your unique hormonal baseline with targeted lab panels; design phase based testosterone growth hormone and peptide cycles that respect aging physiology; protect your joints and connective tissue with prehab pro collagen nutrition and precision peptide timing; guard your heart by monitoring lipids blood...

Authoritarian regimes don't survive in spite of stupidity—they depend on it. Useful Idiots: Why Authoritarian Regimes Need Stupid People is a sharp, unsentimental investigation into how modern dictatorships weaponize ignorance, suppress critical thinking, and reward conformity to maintain absolute control. Drawing from global case studies, propaganda analysis, and behavioral science, this book explores the machinery behind mass obedience—how education systems are hijacked, how history is rewritten, and how complexity is deliberately destroyed to make room for comforting lies. From the ...

"Endurance Edge" is a comprehensive guide to achieving unparalleled cardiovascular fitness. Journey through a holistic approach that marries physical training with mental fortitude, nutritional wisdom, and the art of recovery. Beyond building stamina, this guide offers invaluable life lessons on patience, adaptability, and growth, making it more than just a fitness manual. Dive in to discover not only how far your body can go but also the limitless potential of the human spirit. Perfect for fitness enthusiasts, beginners, and anyone aiming for a balanced, enduring lifestyle. Embrace the ...

Most business books regurgitate theory. This one delivers field-tested psychology straight from the front lines of FBI negotiations—rewired for boardrooms, sales calls, leadership summits, and any situation where trust equals leverage. Negotiate Like the FBI gives you the real tools used by trained crisis negotiators—tools you can use to close deals, calm conflict, build alignment, and read what isn’t being said. This isn’t about charm. It’s about systems. You’ll learn the Behavioral Change Stairway Model as it was designed: five tactical stages, used in sequence, to move ...

Tired of sitting on the toilet like it's a second job? Crappy Days is the straight-talking, science-backed, and darkly hilarious guide to fixing your gut once and for all. With constipation rates soaring and bathroom shame alive and well, this book delivers everything doctors forget to explain—wrapped in wit sharp enough to make you laugh through the cramps. From dissecting the digestive system to confronting stool myths, Crappy Days uncovers the real reasons your bowels aren’t cooperating: poor posture, modern diets, digital stress, hormone swings, medications, travel, food ...

Harnessing both mental and physical strength, this guide delves deep into the symbiotic relationship between the mind and muscle, offering holistic lifestyle choices beyond mere fitness routines. From understanding the essential mind-muscle connection to leveraging mindfulness, visualization, the role of breath, and the power of positive affirmations, each step serves as a dynamic tool tailored for individual growth. Challenges become opportunities as these principles equip readers with resilience, transforming not only their physical achievements but also their mental fortitude. Beyond ...

Soccer Coaching: Mastering The Pitch: The 4-4-2 Formation is your definitive playbook to the dynamic world of football's most iconic and enduring strategy. As a coach, player, or passionate follower of the sport, this comprehensive guide offers you a window into the masterful game plan that is the 4-4-2 formation. Unravel the formation's unique symphony, from the resilience of the back four to the midfield's critical pivot role, all the way to the lethal two-striker partnership upfront. The book celebrates the 4-4-2's innate balance of defense and attack, revealing why it's held in high ...

Inspirational Bedtime Stories for Young Soccer Players is a captivating journey through the lives of iconic soccer players, tracing their paths from humble beginnings to global stardom. While rooted in the world of football, the tales resonate universally, teaching lessons of determination, resilience, humility, and the power of dreams. The book takes readers from the bustling streets of Rosario with Lionel Messi to the dynamic pitches of Brazil with Marta, revealing that ambition and drive have no boundaries. Each chapter focuses on a player, highlighting their unique challenges and ...

Are you exhausted not just in body, but in soul? Do you feel like you're the only one questioning a world that rewards pretending and punishes truth? Are You Waking Up? is the unapologetic handbook for anyone too perceptive to sleep through the madness—and too honest to fake their way through it. This book isn’t about fixing yourself. It’s about realizing you’re not broken. You're sensitive in a system that exploits numbness. You're awake in a culture addicted to denial. You’ve been called “too intense,” “too emotional,” or “too negative”—but what if your discomfort ...

Why are you so tired—even after a full night’s sleep? Why does life feel like an endless to-do list, even when you're technically “free”? This incisive and darkly insightful book uncovers the root cause behind modern exhaustion: a culture that masks coercion as choice and self-worth as productivity. Why You're Exhausted dismantles the illusions of motivation culture, toxic positivity, and relentless self-optimization. Drawing from philosophy, social psychology, and cultural critique, it reveals how we've become both boss and worker in our own lives—chained not by others, but by ...

Managing Developers in the Age of Entitlement: A Tech Leader's Guide is an essential resource for navigating the nuanced challenges of modern tech leadership. This book presents a comprehensive examination of the evolving landscape of software development management, particularly in the context of today’s entitlement culture within tech teams. At the core of this guide is an insightful exploration into managing the unique attitudes and behaviors emerging in the tech world, where entitlement and individualism are increasingly prevalent. The book begins by dissecting the origins and impacts...

Bitcoin isn’t random—it’s rigged by structure. Mainstream finance says Bitcoin is chaos. Crypto influencers offer astrology disguised as insight. Neither is true. Signal Over Noise: The Cheat Code for Bitcoin’s Price reveals the hidden system driving Bitcoin's market cycles—and shows you how to track it in real time. This isn’t about hype or prediction. It’s about positioning. With ruthless clarity and zero fluff, this book demolishes the myth of unpredictability and replaces it with a hard-edged framework built around three pillars: global liquidity, derivatives risk, and ...

What happens when money loses its meaning? Sound Money and Freedom: The End of War, Corruption, and Poverty lays out a direct, uncompromising case for how fiat currency collapse fuels global dysfunction—and how returning to sound money principles can reverse the damage. This isn’t economic theory wrapped in academic jargon. It’s a clear breakdown of how inflation steals wealth from savers, how central banking distorts markets, and how endless wars are bankrolled with money that’s conjured out of thin air. When governments are no longer constrained by honest accounting, the result is...

Behind the pastel branding and zero-interest promises, Buy Now, Pay Later (BNPL) platforms are quietly reshaping the debt economy—one $40 lipstick and $12 lunch at a time. Buy Now, Pay Forever exposes the true cost of “four easy payments,” revealing how apps like Klarna, Affirm, and Afterpay exploit convenience culture, behavioral psychology, and financial instability to turn impulse buys into recurring liabilities. From groceries to rent, everyday essentials are now split into microloans with deceptive simplicity. But the hidden fees, automated penalties, and opaque terms tell a ...

The Money Lie is an unflinching excavation of the quiet tyranny that money exerts over our modern identities. It begins with a simple premise—that we were told money was just a tool, but it now dictates the tempo, ethics, and architecture of our lives. From our alarm clocks to our most sacred relationships, money isn’t simply part of the story; it is the story’s narrator, editor, and final judge. The book dismantles the illusion that we're in control of our financial lives. Instead, it shows how deeply embedded systems of scarcity, performance, and debt shape not just what we do, but ...