Showing results by narrator "Walter Dixon" in All Categories

Marketing management is racing to keep pace with the technological advances that are disrupting how customers connect and interact with brands. Instead of planning and producing a few big campaigns, marketers today must design and operate an explosion of continuous marketing touchpoints that evolve as quickly as their organization can manage.

Since well before his epic 1974 walk between the Twin Towers of the World Trade Center, Philippe Petit had become an artist who answered first and foremost to the demands of his craft - not only on the high wire, but also as a magician, street juggler, visual artist, builder, and writer. A born rebel like many creative people, he was from an early age a voracious learner who taught himself, cultivating the attitudes, resources, and techniques to tackle even seemingly impossible feats.

We've combed through hundreds of Harvard Business Review articles and selected the best ones to help you learn the most important ideas in leadership and management, feel confident in your business classes, and be ready to thrive in any role you take on. This book will inspire you to: succeed by playing to your strengths; learn to be more persuasive; give killer presentations; perfect your business-writing skills; find your authentic voice and leadership style; and build a purposeful career.

Marc Freedman, hailed by the New York Times as “the voice of aging baby boomers [seeking] meaningful and sustaining work later in life”, makes an impassioned call to accept the decades opening up between midlife and anything approximating old age for what they really are: an entirely new stage of life, which he dubs the encore years. The whole 60- to 80-year-old period is simply new territory, he writes, and the people in this period constitute a whole new phenomenon in the 21st century.

Think you can spot the leaders in your company? Don't assume that you can identify them by their positions. What about those employees who consistently step up: the field agent who solves a previously intractable problem, the service rep who thinks outside the box and creates unshakeable customer loyalty? These are more than "good employees". - these are "hidden leaders", and they are critical to an organization's long-term success.

In Agreeing to Disagree, Nathan S. Chapman and Michael W. McConnell detail the theological, political, and philosophical underpinnings of the Establishment Clause, state disestablishment, and the disestablishment norms applied to the states by the Fourteenth Amendment. In one of the most thorough accounts of the Establishment Clause, Chapman and McConnell argue that the clause is best understood as a constitutional commitment for Americans to agree to disagree about matters of faith.

The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.

From moral panics about immigration and gun control to anxiety about terrorism and natural disasters, Americans live in a culture of fear. While fear is typically discussed in emotional or poetic terms‚ as the opposite of courage or an obstacle to be overcome‚ it nevertheless has very real consequences in everyday life. Persistent fear negatively affects individuals' decision-making abilities and causes anxiety, depression, and poor physical health. Furthermore, fear harms communities and society by corroding social trust and civic engagement.

Think you know what it takes to be successful and happy? Think again! If you were to ask anyone what factor contributes most to being successful and happy, you can be virtually certain that not one of them would mention loyalty. And that's a problem.

In the United States, millions of people experience the life-changing event of pregnancy every year, but for nearly one-third of them, the journey comes with heightened risks. In this compassionate guide, obstetrician-gynecologist Alan M. Peaceman, MD, explores the complexities of high-risk pregnancies with the empathy and clarity that every expectant parent deserves.

In this thought-provoking and empowering audiobook, cultural writer Roman Krznaric unpacks the history, philosophy, and modern-day applications of seizing the day and delivers a rousing call to action for anyone who wants to improve their lives - or our world. Carpe Diem is a far-ranging audiobook, drawing on everything from the neuropsychology of regret to the anthropology of play, from medieval carnival rites to religious conceptions of the afterlife and early Japanese cinema.

Goals will help you learn how to keep your "eye on the prize". Author, Gary Ryan Blair is considered one of the nation’s experts on the topic of goals. He teaches that your life will not go according to plan if you don’t have a plan! His 10 rules for setting goals are loaded with nuggets of wisdom and "a-ha" moments that will bring the power of your goals into focus. The 10 Rules of Goal Setting is the combination that opens the lock of success. Each rule is one piece of the combination; each seamlessly integrates with the other nine; each one counts.

In The Digital Leader: Finding a Faster, More Profitable Path to Exceptional Growth, a team of visionary entrepreneurs delivers an authoritative and engaging roadmap demonstrating how to digitalize your business by taking small achievable steps that yield measurable near-term results. In this handbook of concrete strategies and methods, the authors show you how to pinpoint and implement bite-sized projects that sync up with your business priorities.

Kosher? That means the rabbi blessed it, right? Not exactly. In this captivating account of a Bible-based practice that has grown into a multibillion-dollar industry, journalist Sue Fishkoff travels throughout America and to Shanghai, China, to find out who eats kosher food, who produces it, who is responsible for its certification, and how this fascinating world continues to evolve.

As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.

Too often, thanks to multiple rounds of equity investment, company founders wind up with only a small fraction of the businesses they start. But this situation isn't inevitable. The intelligent use of a variety of financing options—including debt financing—can help to maintain, or even grow, a founder's stake. In All Money Is Not Created Equal, renowned Silicon Valley veteran David Spreng delivers an expert guide for entrepreneurs and founders seeking to maintain as much ownership stake as possible in the companies they create as they move through the various stages of the financing process.

Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally sound products in stylish, innovative packaging.

Success seems to come easily for some people. They live in luxurious homes, send their children to the best schools, drive fancy cars, travel around the world, and still have resources available to help their loved ones and contribute to the communities in which they live. They are no brighter or better educated than you. They do not work any harder than you do. They do not sacrifice their lives to earn a living; on the contrary, they earn more than enough to fully enjoy their lives. What is their secret?

Raising secure and confident kids using best parenting practices from the past. Does it ever seem to you like kids these days are in control of their parents? Having a strong sense of yourself as a parent is key to raising a resilient, independent, thoughtful, and solution-focused child. But over the last several generations, parents have been immersed in the well-intentioned idea that parenting should be child centered rather than adult centered.

The Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it’s difficult to figure out which Internet tools are the ones that will make your virtual register go “KaChing!”