Showing results by narrator "Walter Dixon" in All Categories

What’s the one common factor among entrepreneurs who create and grow successful online businesses today? Attention. They know what kind they need. They know how to get it. They know how to maintain it. And they know how to make it pay over the long term. Want your business to get the high quality customer engagement it needs to thrive? Attention! This Book Will Make You Money is the only guide you need - providing you with a complete online toolbox for bringing in the customer traffic you want....

Many of the prices we pay seem to make little sense. We shell out $2.29 for a coffee at Starbucks when a nearly identical brew can be had at the corner deli for less than a dollar. We may be less willing to give blood for $25 than to donate it for free. Americans hire the cheap labor of illegal immigrants to fix the roof or mow the lawn and vote for politicians who promise to spend billions to keep them out of the country.

The Pleistocene is the epoch of geologic time closest to our own. It’s a time of ice ages, global migrations, and mass extinctions - of woolly rhinos, mammoths, giant ground sloths, and not least early species of Homo. It’s the world that created ours. But outside that environmental story there exists a parallel narrative that describes how our ideas about the Pleistocene have emerged.

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base.

Judge Richard Posner is one of the great legal minds of our age. A judge on the US Court of Appeals for the Seventh Circuit and the principal exponent of the enormously influential law and economics movement, he writes provocative books as a public intellectual, receives frequent media attention, and has been at the center of some very high-profile legal spats. He is also a member of an increasingly rare breed—judges who write their own opinions rather than delegating the work to clerks. Now, for the first time, this fascinating figure receives a full-length biographical treatment.

From Alan Gaff, author of the highly acclaimed Bayonets in the Wilderness, comes the real story of this stunning defeat against the Native American nations in the Northwest Territory. In three hours on the morning of November 4, 1791, General Arthur St. Clair lost one half of his soldiers as well as his reputation.

This entertaining examination of everyday science from the fanciful to the factual covers topics ranging from pesticides and environmental estrogens to lipsticks and garlic. Readers are alerted to the shenanigans of quacks and are offered glimpses into the fascinating history of science. The science of aphrodisiacs, DDT, bottled waters, vitamins, barbiturates, plastic wraps, and smoked meat is investigated. Worries about acrylamide, preservatives, and waxed fruits are put into perspective, and the mysteries of bulletproof vests, weight-loss diets, green-haired Swedes, laughing gas, and "mad honey" are unraveled.

Over the last three years, Forbes has published in depth profiles of this new batch of billionaires, including the founders of Spotify, Dropbox, Tumblr, and Twitter. Now, in a compilation introduced and updated by Forbes editor Randall Lane, fans and critics alike will get a comprehensive look at who these super-entrepreneurs are and what they say about their own success and their plans for the future.

As one of America's leading geriatric psychiatrists, Dr. Marc Agronin sees both the sickest and the healthiest of seniors. He observes what works to make their lives better and more purposeful and what doesn't. The latest scientific research and Dr. Agronin's first-hand experience are brilliantly distilled in The End of Old Age - a call to no longer see aging as an implacable enemy and to start seeing it as a developmental force for enhancing well-being, meaning, and longevity.

So how do you build a company that matters? Companies and people that matter have successfully become the obvious choices in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build sustainable, differentiated organizations.

Not too long ago, there was no coming back from death. But now, with revolutionary medical advances, death has become just another serious complication. As a young medical student, Dr. David Casarett was inspired by the story of a two-year-old girl named Michelle Funk. Michelle fell into a creek and was underwater for over an hour. When she was found she wasn't breathing, and her pupils were fixed and dilated. That drowning should have been fatal. But after three hours of persistent work, a team of doctors and nurses was able to bring her back.

NLP: The Essential Handbook for Business is a straight-talking, highly practical guide to using NLP to significantly improve your results at work. Whether you want to be a better leader, manager, negotiator, salesperson, or decision-maker, you can learn proven NLP techniques that will boost your career as well as the performance of colleagues and the organization itself.

Are you winning the battle but losing the war? Every leader has to deliver the goods - make budget, meet deadlines, and deftly manage people - to provide the inspirational fuel that keeps their business running day-in and day-out. But therein lies the danger of winning today's battle and losing the war - that is the long game of creating sustainable value in a volatile, uncertain world that is becoming ever-more complex and ambiguous.

Only a little more than a year into his papacy, Pope Francis is being hailed by the news media, Christians, and non-Christians alike as a refreshing figure in the Vatican. His humility, piousness, and forward-thinking ideas have been celebrated around the world. Reflections from Pope Francis features brief excerpts for reflection from Pope Francis's homilies, speeches, and addresses.

Innovation isn’t something you do after you get your work done. It’s how you do your work. Organizations all over the world are shedding jobs in record numbers. Yet today they are desperately in need of people with the abilities and skills to think ahead of the curve, delight customers, motivate colleagues, slash costs, and achieve unconventional results.In this practical road map to becoming irreplaceable, global innovation guru and best-selling author Robert B. Tucker reveals why honing your I-Skills (Innovation Skills) may be the smartest career move you’ll make.

The reputation of the financial industry could hardly be worse than it is today in the painful aftermath of the 2008 financial crisis. New York Times best-selling economist Robert Shiller is no apologist for the sins of finance - he is probably the only person to have predicted both the stock market bubble of 2000 and the real estate bubble that led up to the subprime mortgage meltdown. But in this important and timely book, Shiller argues that, rather than condemning finance, we need to reclaim it for the common good.

Want employees that go the extra mile? Love them or hate them, employee engagement surveys are here to stay. As manager, you're expected to digest the data and come up with a plan for improving the numbers. But it's not just busy work. Raising engagement scores matters because engagement matters. An enthusiastic workforce translates into higher productivity and profitability with less turnover and absenteeism. Fully committed workers will give their all every day - and it's your job to make that happen.

Sales engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a sales engagement strategy is so important, and it walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.

How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.

In The Lawyer Bubble, Steven J. Harper reveals how a culture of short-term thinking has blinded some of the nation’s finest minds to the long-run implications of their actions. Law school deans have ceded independent judgment in the quest to maximize immediate results. Senior partners in the nation’s large law firms have focused on current profits and individual wealth at great cost to their institutions. Yet, wiser decisions can take the profession to a better place.