Showing titles in International

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Award-winning journalist Alexis Madrigal sculpts an intricate tableau of the city of Oakland that is at once a groundbreaking big-idea book, a deeply researched work of social and political history, and an intimate portrait of an essential American city that has been at the crossroads of the defining themes of the twenty-first century. Oakland’s stories encompass everything from Silicon Valley’s prominence and the ramifications of a compulsively digital future to the underestimated costs of technological innovation on local communities.

With over $500 million a year in sales, the Bassett Furniture Company was once the world's biggest wood furniture manufacturer. But beginning in the 1980s, the Bassett company suffered from an influx of cheap Chinese furniture as the first waves of Asian competition hit, and ultimately was forced to send its production offshore to Asia. Only one man fought back. That man is John Bassett III, a descendant of the Bassetts who is now chairman of Vaughan-Bassett Furniture Co, which employs more than 700 Virginians and has sales of over $90 million.

A globe shows the world we think we know: neatly delineated sovereign nations that grant or restrict their citizens’ rights. Beneath, above, and tucked inside their borders, however, another universe has been engineered into existence. It consists of thousands of extraterritorial zones that operate largely autonomously, and increasingly for the benefit of the wealthiest individuals and corporations. Atossa Abrahamian traces the rise of this hidden globe to thirteenth-century Switzerland, where poor cantons marketed their only commodity.

In his most ambitious work to date, Thomas L. Friedman shows that we have entered an age of dizzying acceleration - and explains how to live in it. Due to an exponential increase in computing power, climbers atop Mount Everest enjoy excellent cell phone service, and self-driving cars are taking to the roads. A parallel explosion of economic interdependency has created new riches as well as spiraling debt burdens.

Are you ready to transform your approach to digital content creation, marketing, and growth? Let me introduce you to a powerful yet simple tool and platform: Substack.com. My goal is to show you how to master this tool and platform with joy. Therefore, I called it Substack Master, also the name of my community on this platform. Imagine stepping into the world of online writing, overwhelmed by competition and noise, unsure how to stand out. This book is your guide, helping you navigate these challenges with clarity and confidence. Drawing on over 42 years of experience in content strategy, ...

The rapid development of technology and globalization has changed the leverage points in accumulating wealth: money, meaning and freedom.

What is the Wyckoff Methodology? It is a technical analysis approach based on the study of supply and demand; that is, on the continuous interaction between buyers and sellers. The approach is simple: When well-informed traders want to buy or sell, they carry out processes that leave their traces on the chart through price and volume. The Wyckoff Methodology tries to identify that professional intervention to try to elucidate who is most likely to be in control of the market and enable us to pose judicious scenarios of where the price is most likely to go.

Rising tensions between China and the United States have kept the financial markets on edge as a showdown between the world's two largest economies seems inevitable. But what most people fail to recognize is the major impact that the financial markets themselves have had on the creation and acceleration of the conflict. In Financial Cold War, market structure and geopolitical finance expert James Fok explores the nuances of China-US relations from the perspective of the financial markets.

Global demand for power is doubling every two decades, but electricity remains one of the most difficult forms of energy to supply and do so reliably. Today, some three billion people live in places where per-capita electricity use is less than what's used by an average American refrigerator. How we close the colossal gap between the electricity rich and the electricity poor will determine our success in addressing issues like women's rights, inequality, and climate change.

Authors Barry Eichengreen, Asmaa El-Ganainy, Rui Esteves, and Kris James Mitchener argue that the ability of governments to issue debt has played a critical role in addressing emergencies—from wars and pandemics to economic and financial crises, as well as in funding essential public goods and services such as transportation, education, and healthcare. None of this is to deny that debt problems, debt crises, and debt defaults occur. But these dramatic events, which attract much attention, are not the entire story. In Defense of Public Debt redresses the balance.

Authors Womack, Jones, and Roos provided a comprehensive description of the entire lean system. They exhaustively documented its advantages over the mass production model pioneered by General Motors and predicted that lean production would eventually triumph. Indeed, they argued that it would triumph not just in manufacturing but in every value-creating activity from health care to retail to distribution.

We are in the midst of a devastating takeover of our world. The Global Coup d’Ètat shows how, why, and what we can do to stop it.

Many Americans are finally waking up to the alarming reality of China's stealth war on the United States and puzzling over how to push back against its insidious infiltration. What few realize is that we have one real advantage in this war: the Chinese Communist Party strategy for total war has been written out in Unrestricted Warfare, the Chinese book, well known there, that has become their new Art of War. In War Without Rules, retired Air Force Brigadier General Rob Spalding takes Americans inside Unrestricted Warfare.

Leading experts from business and academia consider coffee's history, global spread, cultivation, preparation, marketing, and the environmental and social issues surrounding it today. They discuss, for example, the impact of globalization; the many definitions of organic, direct trade, and fair trade; the health of female farmers; the relationships among shade, birds, and coffee; roasting as an art and a science; and where profits are made in the commodity chain.

While most currency trading and foreign exchange books focus on international finance theory or simplistic chart-based strategies, The Art of Currency Trading is a comprehensive guide that will teach you how to profitably trade currencies in the real world. Author Brent Donnelly has been a successful interbank FX trader for more than 20 years and in this book, he shares the specific strategies and tactics he has used to profit in the forex marketplace. The book helps investors understand and master foreign exchange trading in order to achieve sustainable long-term financial success.

In this groundbreaking and provocative treatise, Alexander C. Karp, co-founder and chief executive officer of Palantir Technologies, and Nicholas W. Zamiska, head of corporate affairs at the company, offer a searing critique of our collective abandonment of creative and cultural ambition. They argue that in order for the West to maintain its geopolitical advantage—and the freedoms that we take for granted—the software industry must redirect its attention to our most urgent challenges and rebuild its relationship with government.

The shocks of 2020 have been great and small, disrupting the world economy, international relations, and the daily lives of virtually everyone on the planet. Never before has the entire world economy contracted by 20 percent in a matter of weeks nor in the historic record of modern capitalism has there been a moment in which 95 percent of the world's economies were suffering all at the same time. Across the world, hundreds of millions have lost their jobs. And over it all looms the specter of pandemic, and death.

During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips.

Over $6 trillion changes hands in the foreign exchange market every day. You can jump straight into the action with expert guidance from the hands-on Currency Trading for Dummies. You'll learn how the foreign exchange market works, what factors influence currency values, and how to understand financial data. You'll also find details on the latest trends in currency trading, including currency ETFs, cryptocurrencies, and currency options.