Showing titles in Technology & Society

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.

Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge. Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights.

The Internet, created during the Cold War, has now ushered in one of the greatest shifts in society since the Industrial Revolution. There are many positive ways in which the Internet has contributed to the world, but as a society we are less aware of the Internet's deeply negative effects on our psychology, economy, and culture. Andrew Keen, a 20-year veteran of the tech industry, investigates how the Internet is reconfiguring our world, often at great cost.

What if the greatest gift you could give your child wasn’t more screen time—but more you? In today’s hyper-connected world, parenting has never been harder. Screens are everywhere—stealing our children’s attention, reshaping their brains, and slowly eroding the connection that matters most: the one between parent and child. If you've ever looked around your dinner table and seen more blue light than eye contact, you’re not alone. But it doesn’t have to be this way. Unplugged Parenthood is the breakthrough, compassionate, and powerfully practical guide every modern parent needs...

In 2008, Elon Musk's SpaceX became the first private company to build a low-cost rocket that could reach orbit. Suddenly Silicon Valley, not NASA, was the epicentre of the new Space Age. Start-ups and investors began to realise that the heavens - ungoverned and unregulated - were open for business. When the Heavens Went on Sale tells the remarkable, unfolding story of this frenzied race to control access to outer space. Ashlee Vance follows four pioneering companies - Astra, Firefly, Planet Labs and Rocket Lab - as they attempt to launch thousands of low-cost rockets and satellites into orbit.

We are living through a revolution in artificial intelligence that is not slowing down. This major shift is based on simple mathematics, some of which goes back centuries: linear algebra and calculus, the stuff of eighteenth-century mathematics. Indeed by the mid-1850s, a lot of the groundwork was all done. In this enlightening book, Anil Ananthaswamy explains the fundamental maths behind AI, which suggests that the basics of natural and artificial intelligence might follow the same mathematical rules.

In Lurking, Joanne McNeil digs deep and identifies the primary (if sometimes contradictory) concerns of people online: searching, safety, privacy, identity, community, anonymity, and visibility. She charts what it is that brought people online and what keeps us here even as the social equations of digital life - what we’re made to trade, knowingly or otherwise, for the benefits of the internet - have shifted radically beneath us. It is a story we are accustomed to hearing as tales of entrepreneurs and visionaries and dynamic and powerful corporations.

A visionary and optimistic thinker examines the tension between privacy and publicness that is transforming how we form communities, create identities, do business, and live our lives. The Internet, he argues, will change business, society, and life as profoundly as Gutenberg’s invention, shifting power from old institutions to us all.

Why do some leap ahead while others fall behind in today's chaotic, hyperconnected world? In New Power, Jeremy Heimans and Henry Timms confront the biggest stories of our age - the rise of megaplatforms like Facebook and Uber; the out-of-nowhere rise of Trump and Corbyn - and reveal what's really behind them: the rise of New Power. For most of human history, the rules of power were clear. To get ahead or get things done, you mastered 'old power', which is closed, inaccessible, and leader-driven....

In a culture fraught with misinformation, Mastering AI pierces through the thicket of exaggerated claims, explaining how we arrived at this moment and mapping the likely long-term impacts on business, economics, culture and society this potent technology will have. This book will serve as a guide to those dangers — as well as highlighting the technology's transformative potential — and will pinpoint concrete steps that should be taken to regulate generative AI.

Do you feel like you are wasting too much time on your smartphone? Do you feel like your digital technology use is becoming too habitual? Don’t worry. You’re not alone. If you feel like your gadgets are stealing a lot of your time, focus, and energy, then this book, Digital Minimalism in Everyday Life, may have the solution for you. If you get lost in a maze of gadgets, apps, and digital technology, then the concepts, tools, and tips you will learn from this book, Digital Minimalism in Everyday Life, will help you set things straight.

With the exception of sleep, humans spend more of their lifetimes on work than any other activity. It is central to our economy, our society, and the family. It underpins our finances and our sense of meaning in life. Given the overriding importance of work, we need to recognize a profound transformation in the nature of work that is significantly altering lives: the incoming tidal wave of shadow work. Shadow work includes all the unpaid tasks we do on behalf of businesses and organizations.

This audiobook explains why AI is unique, what legal and ethical problems it could cause, and how we can address them. It argues that AI is unlike any other previous technology, owing to its ability to take decisions independently and unpredictably. This gives rise to three issues: responsibility - who is liable if AI causes harm; rights - the disputed moral and pragmatic grounds for granting AI legal personality; and the ethics surrounding the decision-making of AI.

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected - a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton.

When turbulence is the new normal, an organization's survival depends on vigilant leadership that can anticipate threats, spot opportunities, and act quickly when the time is right. In See Sooner, Act Faster, strategy experts George Day and Paul Schoemaker offer tools for thriving when digital advances intensify turbulence.

A unique tour around the world in search of the great thinkers of our time and their next big ideas. With the world at the threshold of profound changes, the questions become: Where are the philosophers? Where are the great thinkers of today? Where is the next Jefferson, Curie, or Mandela? Which technologies and changes in the nature of life will they harness, embrace, or be inspired by?

As AI and robotics eliminate jobs across the spectrum, governmental revenues will plummet while the debt increases dramatically. This crisis of limited resources on all levels - underfunded or nonexistent pensions, health problems, lack of savings, and job destruction without comparable job creation - will drive many into homelessness and produce a dramatic rise in violence as we fight over shrinking resources.

John Seely Brown and Paul Duguid show us how to look beyond mere information to the social context that creates and gives meaning to it. Arguing elegantly for the important role that human sociability plays, even - perhaps especially - in the digital world, The Social Life of Information gives us an optimistic look beyond the simplicities of information and individuals.

In this vivid, deeply-reported book, Matt Stroud shows that our new policing tools are overhyped and ineffective. Instead of wrestling with tough fundamental questions about their work, police leaders have looked to technology as a silver bullet, and stood by as corporate interests have insinuated themselves ever deeper into the public institution of law enforcement. With a sweeping history of these changes, Thin Blue Lie is a must-listen for anyone seeking to understand how policing became what it is today.

In Distracted, journalist Maggie Jackson ponders our increasingly cyber-centric world and fears we're entering a dark age of interruption that will render us unable to think critically, work creatively or cultivate meaningful relationships.