Showing titles in Customer Service

Here are tools, tips, and proven techniques to lift your service higher. Lift your service up, increase service value, and add more to your customers and your bottom line (Chapter two unlocks the value). Explore spectacular service and discover what's beyond the extra mile (Chapter four reveals the secrets). Build your service culture and attract great customers and staff (Study chapter six to keep them). Find loyalty, passion, and profits (Every chapter has the clues).

As advisors, we want open and honest relationships with our clients. We also want a sense of purpose in our work that comes from serving, not selling. Yet somehow, serving others turns into pushing products that drive profits. Left unchecked, this tension forces us to become salespeople and destroys the trust we’ve built with our clients. There must be a way advisors can do good and do well…right? There is, and in Aloha Financial Advising, Stephen Kagawa shares the better approach to advising you’ve been seeking.

Andy Cunningham has been at the forefront of tech and innovation since day one, and she's been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company.

The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.

Harry Beckwith is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
Also available: Selling the Invisible

The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way. Agile Brand Guides are created to help marketers evaluate, buy, and implement critical pieces of marketing technology infrastructure most effectively. Customer Data Platforms (CDPs) are increasingly important in a marketing landscape where one-to-one personalization based on a customers behaviors and preference is ...

This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.

Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.

#1 Amazon Bestselling Book! Don't let your competitors beat you to this powerful, game-changing book! Who Is This For? If you are in business as a Healthcare Provider, a Medical Clinic, a Diagnostic Center, a Healthcare Manager, a Front Office Team Member, Back Office Medical Assistant, Supervisor, Medical Biller, or someone who interacts directly with patients, AND… • You’re sick and tired of losing valuable patients • You’ve had enough of the gut-wrenching stress and dejection every time patients leave your practice • You want to halt the trend of finding out that your angry ...

Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.

Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion.

Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back—and they tell their friends. Backed by plenty of on-the-ground research and real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more.

Many organizations fail to achieve the vast untapped value available to them. Unseen opportunities can skyrocket revenue and profits but are tragically never realized. Income from Outcomes puts the key to unlocking that potential directly at your fingertips. You will have the power to propel your company to amazing new heights. At the highest level, it’s not complex. The book provides a road map for following an outcome-based approach. It enables your business customers to thrive whilst increasing your company’s revenue and bottom line.

Social media isn’t just a time-waster—it’s a game-changer. Whether you’re a seasoned marketer or just starting out, The Agile Brand Guide to Social Media Marketing is your ultimate guide to navigating the ever-evolving social media landscape with confidence and precision. Packed with actionable insights, expert strategies, and real-world examples, this book dives deep into the platforms, trends, and techniques that define modern social media marketing. From crafting authentic organic content to executing high-impact paid campaigns, you’ll learn how to leverage platforms like ...

7 Tenets of Taxi Terry outlines seven essential keys to engagement that anyone at any job can use to excel. McKain threads them all together with the story of Taxi Terry, a cab driver in Jacksonville, FL, who gave him the best customer-service experience of his life. Scott empowers you to make a tangible difference in your own life and the lives of your customers and contribute to overall health of the organization.

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

Like it or not, professional relationships are impacted - positively or negatively - by the ability to communicate. Customers are won or lost, employees are encouraged or demotivated, professional networks are expanded or extinguished - all by how well we communicate. We Need to Talk reveals key strategies to help you build trust, win respect, and sidestep common minefields when communicating gets critical.

The secret to success isn't always about technical skills. In fact they play a very small part in the grand scheme of things. I mean, if you think about it, we all know a braniac whiz who just can't get ahead in life, and when we look at them it's quite obvious. They don't know how to socialize, deal with conflicts, or even manage their own emotions. But here's the twist: Many of us are this way, just not at the extreme end of the spectrum. Sure, we may be playing the EQ game 10 times better than the braniac, but what if we played it 100 times better?

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere. Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint.

Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth. Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for the world’s most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy.