Showing titles in Advertising

How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Marketing is more than just strategies and sales—it's a means to connect, inspire, and create positive change. In Harnessing Purpose: A Marketer’s Guide to Inspiring Connection, Melissa Fors Shackelford draws from her 25 years of experience as a marketing executive to explore the transformative power of purpose-driven marketing. This insightful guide challenges business leaders and marketers to think beyond the bottom line, emphasizing the importance of aligning personal and organizational purposes. Melissa’s actionable advice reveals how authentic brands inspire loyalty, build deeper...

What if you turned your book into 18 streams of income? Most authors have been taught that a book is just a business card. Sadly, this is why most authors stay poor. For eight years, Kary Oberbrunner struggled to earn profit as an author. (Let’s just say he kept his day job). Finally in 2012, he discovered the model that enabled him to go pro as a writer. In Your Book Is Not a Business Card, Kary reveals his proven process for helping authors create a suite of products - 18 streams of income in all - to service their readers’ needs while growing their profits.

Audible Millonario Voz Virtual es su guía definitiva para dominar Virtual Voice, Audiobook Creation Exchange (ACX) y Kindle Direct Publishing (KDP). Virtual Voice es la innovadora tecnología de voz generada por computadora de Amazon que produce audiolibros en cinco pasos. Aunque todavía está en versión beta, los autores estadounidenses han publicado más de 30.000 audiolibros utilizando Virtual Voice.

"Small Town Success: Effective Advertising Strategies for Small Businesses" is a comprehensive guide for local entrepreneurs seeking to amplify their market presence. This book covers various advertising techniques, from traditional print and radio to cutting-edge digital and AI-driven strategies.

Use Instagram to do marketing and build a lucrative side hustle. The excellent news is that you can earn much more money by doing, well, almost nothing! This book will teach you how to set up a passive income without investing too much time, effort, or money. Nowadays, our lives seem to revolve around social media. Whatever people do, they make sure to share it with their friends and followers. And one of the most popular social media apps is Instagram.

At the strategic level, listeners of Bullseye Marketing will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster. Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns.

You have the passion to serve, but turning that into a flourishing business takes more than just a love for what you do. Maybe you’ve already secured your holistic certification, registered your LLC, and attracted a few clients. But despite your best efforts, your business isn’t generating the steady income you need. Like many holistic practitioners, you might have assumed that dedication to your practice would naturally lead to financial success. The reality is, passion alone won’t fill your calendar with paying clients. Butts in Seats 2: Turn Your Holistic Side Hustle into a ...

Step into the world of P. T. Barnum, the master of showmanship and a pioneering entrepreneur, with his timeless classic The Art of Money Getting. This book is not just a guide; it's a treasure trove of wisdom and practical advice from a man who built an empire from scratch. Whether you're an aspiring entrepreneur, a seasoned business owner, or someone looking to improve your financial acumen, Barnum's insights will inspire and empower you to achieve your financial goals.

As the irreverent title suggests, entrepreneurship is not for everyone. Steve Halloran’s deeply personal and engaging anecdotes provide listeners with the sobering truth that stepping out on your own in business is some of the hardest work you’ll ever do in your life. Halloran doesn’t sugarcoat anything for his listeners. Instead, he gives the advice he’s cultivated over the course of his storied and successful career as a serial entrepreneur—always teaching, always telling the truth, and always finding the positive among the chaos of being a business owner.

One of the hottest social networking sites today is Pinterest. Although the site still lags behind global behemoths Facebook and Twitter in terms of number of registered users, Pinterest has nonetheless had a steady and progressive rise over the years, thanks in large part to its heavy focus on gorgeous images.

Ever wonder how some folks just seem to have it all figured out with their freelance gigs, filling up their calendars with cool projects and saying "see ya!" to the old 9-5 grind? Well, that was me, Andrew Lane, not too long ago. I went from counting pennies working in radio to banking six figures in event production in just a snap. And now, I've put everything I've learned into this book, Solution Seekers. It's not just any book. Think of it as your go-to guide, packed with all the tools, strategies, and brain tweaks you need to thrive in the freelance world, no matter what you do.

Rank higher. Get found faster. Grow smarter. 1000 SEO Hacks is your ultimate toolkit for conquering search engines and driving organic traffic that actually converts. Whether you're a blogger, business owner, marketer, or tech-savvy developer, this book delivers bite-sized, actionable strategies you can implement today—no fluff, no filler. Inside, you’ll discover: ⚙️ Technical SEO tweaks that make a big difference 📝 On-page secrets for content that ranks and resonates 🔗 Link-building strategies that work without spamming 📱 Mobile and Core Web Vitals hacks for better UX and ...

In "Affiliate Marketing Business: Step-By-Step Playbook," Russell Scott breaks down the mysteries surrounding affiliate marketing and offers both novice and seasoned marketers a thorough how-to manual. This audiobook provides listeners with a plethora of useful insights and strategic guidance, enabling them to thrive in the ever-changing world of online affiliate marketing. Scott starts off by setting out a strong foundation by elucidating the essential ideas and concepts of affiliate marketing in an understandable manner.

Este libro fue escrito por un empresario, con la guía y el apoyo de muchos otros empresarios exitosos que están aprovechando los medios sociales para lograr el máximo crecimiento.

Success in business is difficult. It takes an amazing amount of work to set up a new business and keep it alive in the long run. According to the US Small Business Administration, only half of all new businesses with employees survive five years. Long before thinking about startup financing or even what products to stock, you need to decide what your business name will be. Choosing your business’s name is not an easy task. Adopting the improper business name means doing all the hard work of starting a new business with a handicap. Before considering goods, prices, or promotions, you must ...

Are you looking to turn your creative flair into a profitable business? 'How to Start a Home-Based Balloon Decorating Business' is your comprehensive manual for building a thriving balloon decoration enterprise from the comfort of your home. Whether you’re a crafty individual looking to start a side hustle or aiming for a full-time business venture, this guide walks you through every stage of launching, managing, and expanding your business.

Clickbank marketing is your step by step guide to Clickbank and making an easy $800+ per month in commissions from just a single site. Stop struggling and start making the extra cash you need, today. This method can be quickly replicated and scaled up again and again so the sky is the limit when it comes to how much money can be made. I go into detail on how to build mini niche sites in evergreen niches and promote related Clickbank products to make big commissions. he method is laid out in detail showing you: How to choose a profitable niche How to do proper keyword research Picking a ...

This book outlines specific strategies to market a home care business.