Showing titles in Advertising

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Brand advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products - they sell your products for you. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your "Advocate Army", from identifying your advocates to energizing them and tracking results.

Are you an author struggling to get your books noticed in a crowded marketplace? Do you find yourself overwhelmed by the complexities of marketing and building a loyal readership? Writing a great book isn't enough in today's competitive publishing landscape. Without a solid author platform, your masterpiece risks languishing in obscurity, buried under millions of other titles. The constant pressure to promote yourself on social media, grow an email list, and engage with readers can feel like a full-time job - stealing precious time from your writing and leaving you frustrated and ...

Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join you - to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spoken and unspoken, of the decision maker. Decisions are made by people, and people have needs and agendas.

This book contains proven steps and strategies on how to make money online. Step by step instructions on how to create your online business. This book is the ultimate internet marketing business resources guide. It also includes my Books: Publishing Fast Start Guide, Social Media Marketing Guide & The Dynamic Marketing Course!

This book is written for companies that want to explore the benefits of sport and entertainment sponsorship. This book is the culmination of years of study, experience and success. As a marketing and sales manager for many years, I have experienced the many permutations involved in sport sponsorship and advertising in general.

Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.

"Google Ads Mastery: Unlocking Success in Digital Advertising" is a comprehensive and definitive guide that takes businesses and marketers on an enlightening journey through the intricate world of online advertising. Designed to empower both beginners and experienced professionals, this book offers a deep dive into the intricacies of Google Ads, equipping readers with the knowledge, strategies, and tools necessary to create highly effective campaigns and unlock remarkable success in the digital realm. In this book, you'll embark on a step-by-step exploration of Google Ads, starting with the...

What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It's the winning approach John Hall used to build Influence & Co. into one of “America's Most Promising Companies”, according to Forbes.

In the early 20th century, political operatives did their work in the back room, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the back room to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher.

Your business should have a story to tell. From the moment you first launched, you began creating it. With every product or service you release, you mine an even more focused niche in your field. All this builds to one concept-brand identity. Does yours stand out? Leonard has unleashed the secret to building forward-looking brand identities and unique business stories. In Brand Identity, you will learn how to develop a powerful brand identity by mixing your personality and values with the functionality and purpose of your products, becoming an indispensable brand and company.

Learn how to get over 500 new Facebook fans every month and turn your fans into lifelong customers using this proven strategy for Facebook marketing and monetization. Written by a successful online marketer and social media marketing consultant, this no fluff step-by-step guide. This audiobook will help your dramatically increase your profits online and will turn Facebook time into a fun way to earn more money and grow your business.

Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style.

AUMENTARÁS EXPLOSIVAMENTE TUS SUSCRIPTORES, VISUALIZACIONES y VENTAS En serio, no es ninguna broma, pongo la MANO EN EL FUEGO de que sólo aplicando las TÉCNICAS, TRUCOS y SECRETOS de YouTube recogidos en este manual, tu canal despegará como un cohete. Porque este no es uno de tantos "libros de youtubers". Es todo un Manual completísimo (Algunos la han definido como «La Enciclopedia de Youtube») con un sistema que es PRÁCTICO y FUNCIONA. Lo he visto centenares de veces, canales sin movimiento que han subiiiiiiiiiido como la espuma aplicando lo que hay aquí. Un sistema con Trucos y ...

Are you sick and tired of not being able to make use of one of the world’s most valuable marketing platforms? Have you tried endless other solutions, but nothing seems to work for more than a few weeks? Do you finally want to say goodbye to throwing money away in ineffective marketing plans and discover something that works for you? If so, then you’ve come to the right place. You see, making social media work for your marketing purposes does not have to be difficult.

People often scoff at creative careers. It's too risky. It's not a real job. There's no money in it. You'll starve on the streets, they say. Those people are stuck in a traditional mind-set. They'd rather stay in the 9-5 jobs they hate instead of taking the leap and doing what they love for a living. The thing is, the information out there is skewed. And, sometimes, flat out wrong. Those statistics don't take into account the thousands and thousands of mid-list authors who make a comfortable living from their writing, sometimes far more.

Swag. Whether you know it as "Stuff We All Get", "Souvenirs, Wearables, and Gifts", or promotional products, it's any item imprinted with a logo or message, usually to advertise a business, event, association, team, person, or cause. Swag is generally easy to buy, and it's easy to make mistakes that can be costly in dollars, image, and branding. This audiobook shows marketers how to buy it right using the "promo with purpose" concept.

If you want to start making more money as a painter and decorator, improving your sales and marketing is the key. If you don’t take your sales and marketing seriously, you are leaving thousands of dollars per year on the table. Creating advertisements, crafting proposals, and selling your services at the highest level is the fastest way to increase your profits. This book will guide you through everything you need to know about sales and marketing for your decorating business.

If you are looking for a step by step guidance on how to create a website with Wordpress and start a profitable online business, you are in the right place! To create a Wordpress website from scratch can be challenging if you don't have any guidance to follow. Furthermore, most people try to start an online business will quit or fail because they do not stick to a proven blueprint packed with actionable tasks. In this book, Ming Jong Tey will walk you through step by step to create your website with Wordpress and the proven blueprint to start your online business! Each chapter contains ...

Are you ready to grow your business and leave your competitors in the dust? The Digital Marketing Book: Competitors Rated 1 Star is your guide to mastering the ever-changing digital landscape with strategies that work.