Showing titles in Advertising

If you’ve ever said, “I can’t make content—I don’t have the money,” this book is your permission slip to shut up and create. Zero-Budget TV by Emmanuel Simms is the ultimate survival guide for creators, filmmakers, influencers, and dreamers who want to tell powerful stories—without waiting on a budget, crew, or Hollywood miracle. Packed with practical tips, hilarious behind-the-scenes hacks, and real-life case studies, this book proves that creativity doesn’t come from money—it comes from you. Whether you’re filming on your phone, recording a podcast in your closet, or ...

Times have changed and the digital age has brought to us the internet. Now everyone is on an even playing field. All you need to do is learn how to use the tools on social media platforms so you can get your name and business known. That’s what this audiobook is about. How to get your brand seen and selected within seconds. The opportunity to have the consumers become a loyal follower and see the value you’ve brought as an essence that can’t be forgotten.

Erik Shellenberger is back with Restaurant & Bar Marketing IV: If I Could Give It Zero Stars, I Would - his latest installment in the Bar Marketing Basics series. In this no-nonsense guide, Shellenberger cuts through the BS with refreshing honesty and raw insight.

This book is all about marketing and getting your book noticed. Authors are notoriously introverts and marketing and promoting their books is a scary process. Of course, this valuable information will be useful in the promotion of any product. Every Author is an Entrepreneur. We know that merely writing a book – and even publishing it – won’t necessarily bring readers. We have to develop marketing skills. “If you don’t tell them, they won’t come!” The writer of the Book of Ecclesiastes said, “Of making many books there is no end” (Ecclesiastes 12:12, The Bible). “Making ...

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

¡Obtenga este audiolibro ahora para aprender más sobre el mercadeo de las redes sociales y marketing en instagram! Dos manuscritos completos en un libro.

Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche? People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design. Stories about identity are the currency of the narrative economy—and the brands that design for the story-driven mind will thrive in it.

From Zero to YouTube Stardom: Unleashing the Power of Analytics for Rapid Channel Growth" is the ultimate guide that will transform your YouTube journey and propel your channel to unprecedented levels of success. Whether you're a beginner or an experienced content creator, this book unveils the secrets to leveraging YouTube analytics like never before. Dive into the world of YouTube data and unlock the key metrics that drive exponential growth. Discover how to interpret watch time, views, subscribers, reach, traffic sources, and ad revenues, allowing you to make data-backed decisions and ...

Once in a while, a new platform is born, and a small number of people who harness its power are able to build the biggest brands of their time. You can be next. With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe’s to wonder “How can I use TikTok to grow my following”? We get it, tackling a new social media platform is a big challenge; but with great challenges come great opportunities, you just have to know how to do it.

In today's fast-paced business landscape, true collaboration isn't just desirable—it's essential for survival and success. Collaboration Is the New Competition offers a digestible approach to problem-solving and decision-making that empowers professionals to thrive in their careers, drive business growth, and make a meaningful impact in their communities. This transformative book demystifies the process of collaboration and provides practical strategies for choosing the right people, leveraging networks, and amplifying wins.

IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the ’60s and early ’70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In “Ugly Is Only Skin-Deep,” Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the “ethnic” background of ...

2017 Readers’ Favorite Silver Award Winner (Non-Fiction)! 5/5 STARS, Readers Favorite! 4/4 STARS, IndieReader! THE SINGLE BEST TOOL every writer needs NOW to build, boost, and grow their author platform. THE SINGLE BEST TOOL every writer needs NOW to build, boost, and grow their author platform. Unsure how to market your book or feel overwhelmed by the sheer number of author platform options out there (or not even sure what the term means)? Ever wish someone could break it down for you in simple steps? Then this is the book for you! Over the course of one month, Rachel provides you daily ...

This book will take you through an accelerated author brand development process. Building an Author Platform from the ground up as a writer can seem daunting, especially if marketing is not your jam. Authors are now expected to do more and more work to promote their own books as publishers are not interested in invisible authors. It’s imperative that writers take control of their marketing, and build their author platform online. The social media landscape has altered the way writers, readers, and publishers connect. The process of going from unknown to influencer is now more achievable ...

Before you spend a lot of money on book marketing services or author publicity, make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "best seller campaign" but don't have a big budget, this book will show you plenty of ways to improve sales without spending a dime.

The Funnel: 10 Secrets of Extraordinary Church Growth is an absolute deep dive into the world of advertising, branding, and digital marketing for Christian churches and ministries. Incredibly detailed and practical teaching on social media content, Google marketing, website strategies, paid ads, and branding. Written by an absolute industry best. This audiobook isn't a bunch of high-view talk, it is deeply practical. You can expect to finish this audiobook with the clear tools on how to reach more people for your ministry.

Instagram es una de redes sociales mas efectivas para promocionar tus productos y tu negocio. Instagram tiene más de 800 millones de usuarios. Las personas de esta era, pasan una tremenda cantidad de tiempo en su teléfono y si aprendes a encontrar a tus consumidores y mandarles los anuncios adecuados, Instagram te ayudara a vender casi cualquier cosa. Este libro cubre las estrategias que funcionan en Instagram.

Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third book in the series, with yet more sage guidance and dozens of fascinating true stories. Drawing on the teachings of his renowned Academy, the Wizard shares his unique perspectives on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion.

Agency and economics. It's that simple. Most creative, design, technical, digital, marketing, and advertising-type agency owners face constant daily challenges when trying to scale their agency business. Spencer Gallagher and Peter Hoole guide you through the growth journey with their intimate experience, having over the last 13 years helped thousands of agencies scale. Having been involved at every possible stage of the agency growth journey, they are confident that this book has all the information you need to help build a best-in-class agency.

Web Design and Copywriting: Build Insanely Effective Landing Pages With Old School Secrets

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.