We were really fortunate to speak with Carla Childers while at the AMA International Collegiate Conference in New Orleans. Carla is has been a very accomplished Marketing Professor, for 17 years, first at Ohio University and for the past five years at Bellarmine University. Listening to Carla, we could hear her entrepreneurial spirit as she described moving to a new university and building the AMA student chapter from scratch. Planning, engaging, recruiting, marketing, pr, selling - all the areas that a someone starting a new organization does - Carla has done very successfully as the accomplishments of her students in AMA competitions has demonstrated. Enjoy!

We welcome Bennie Johnson, the CEO of the American Marketing Association, back to the podcast. This episode was recorded at the annual AMA International Collegiate Conference, in New Orleans. Bennie discusses the success of the AMA's collegiate efforts, the challenges of leading a multi-faceted organization, and building the strategic plan for future growth. This interview was informative and a lot of fun. Bennie's enthusiasm is infectious!

This was very fun episode, recorded in New Orleans during the annual AMA International Collegiate Conference. Avery Bumstead and Maeve Bishop, the outgoing and incoming Presidents of the award-winning Temple AMA chapter speak with us about modern marketing (spoiler alert - they're already really good at it), and the expert speakers and great professors they have learned from. And also the benefit of leading a large team, while in college. Enjoy!!

Oh Canada! While in New Orleans for the annual AMA Collegiate Conference (1700 students, professors, more), we were fortunate to sit down with Erica Halvorsen, professor at the British Columbia Institute of Technology and advisor to the AMA student chapter at the university. It was a terrific conversation, and especially so when the topic moved to the solidarity and pride in country Canadians are showing in the face of threats from the US government.

This was an incredibly informative and engaging episode. Thanks to Alex and Aveena, two rising stars, for sharing your experiences. It was really interesting to learn about the challenges of marketing and selling in the med tech sector. Even those working in very different businesses will find this episode intriguing.

Spring Break in Paris with students

Mattel introducing a line to compete with Lego - what are they thinking!?

Live TV programming thrives - Oscars, NCAA basketball

Sheri interviewed by the BBC about the 2026 World Cup final adding a Super Bowl like, halftime show

Why is the Midwest home to so many large pizza chains?

Monetizing AI - Google, Microsoft will run ads in AI searches

Orphan Brands - Suave thriving after separation from Unilever

Gummy Bear Crocs !

Some big stories this week!

• How should Lululemon, Athleta and Alo respond to the Nike-Skims new product line.
• P&G returns to its strategy of the 50s and 60s, introducing the first new Soap Opera in many years.
• Much more!