You Did What !? Podcast By TU-AMA Marketing Podcasts cover art

You Did What !?

You Did What !?

By: TU-AMA Marketing Podcasts
Listen for free

About this listen

 You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals working with hundreds of brands, and as professors of Marketing, to discuss the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.TU-AMA Marketing Podcasts Economics Marketing Marketing & Sales
Episodes
  • You Did What! - Carla Childers/Bellarmine University

    You Did What! - Carla Childers/Bellarmine University
    Jul 8 2025

    We were really fortunate to speak with Carla Childers while at the AMA International Collegiate Conference in New Orleans. Carla is has been a very accomplished Marketing Professor, for 17 years, first at Ohio University and for the past five years at Bellarmine University. Listening to Carla, we could hear her entrepreneurial spirit as she described moving to a new university and building the AMA student chapter from scratch. Planning, engaging, recruiting, marketing, pr, selling - all the areas that a someone starting a new organization does - Carla has done very successfully as the accomplishments of her students in AMA competitions has demonstrated. Enjoy!
    Show more Show less
    22 mins
  • You Did What!? - Bennie Johnson/CEO AMA - 4/4/25

    You Did What!? - Bennie Johnson/CEO AMA - 4/4/25
    Jun 6 2025

    We welcome Bennie Johnson, the CEO of the American Marketing Association, back to the podcast. This episode was recorded at the annual AMA International Collegiate Conference, in New Orleans. Bennie discusses the success of the AMA's collegiate efforts, the challenges of leading a multi-faceted organization, and building the strategic plan for future growth. This interview was informative and a lot of fun. Bennie's enthusiasm is infectious!
    Show more Show less
    39 mins
No reviews yet