Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter and Brantley Smith, CEO of HomePro Marketing, dive into the power of Google Business Profile optimization for local search. Learn key tactics to boost visibility, avoid common mistakes, and future-proof your business using AI and branding.

At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in to elevate your online presence and achieve your business goals.

Today’s pour: a bold Keel & Curley Wild Berry Pinot Noir. Just like a strong local SEO strategy—it’s crafted with intention and leaves a lasting impression.

Connect with Brantley Smith on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/brantleysmith/

Connect with Eric Ritter on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/helloericritter/

Learn more about Eric's company, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Neighbor,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ a leading SEO and digital marketing agency: https://digitalneighbor.com/.

Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/

Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter is joined by Chris Martinez, CEO and founder of Bloom, to discuss what it really takes to scale your business. From building systems that work without you to understanding the true value of your company, Chris shares his insights on how to grow your business with structure, profitability, and purpose.

At The Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.

This episode's wine recommendation is a bold Napa Valley Cabernet Sauvignon. Like the ideal agency growth strategy, it brings together strength, complexity, and leadership. As you build your business, remember — consistency and clear vision are the keys to success, just like a perfectly aged Cabernet.

Connect with Chris Martinez on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/chrismartinez13/

Connect with Eric Ritter on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/helloericritter/

Learn more about Eric's company, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Neighbor,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ a leading SEO and digital marketing agency: https://digitalneighbor.com/

Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/

Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter welcomes Ilona Anderson, a seasoned trademark and employment law attorney, to unpack the essential legal strategies every entrepreneur needs. From protecting your brand with trademarks to navigating hiring compliance and contracts, Ilona shares practical insights to help founders build a strong legal foundation that grows with their business.

At The Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.

This episode’s wine recommendation is an Argentinian Malbec, bold and balanced—just like a smart legal strategy. As your business evolves, so should your protections, ensuring every decision is enhanced and fortified over time.

Connect with Ilona Anderson on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/ilona-anderson/

Connect with Eric Ritter on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/helloericritter/

Learn more about Eric's company, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Neighbor,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ a leading SEO and digital marketing agency: https://digitalneighbor.com/.

Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/

Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter and guest Chaz Volk explore the powerful intersection of podcast marketing and thought leadership. Learn how to leverage podcasting to build community, amplify your brand's voice, and establish yourself as a thought leader in your industry.

At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.

This episode's wine recommendation is the Côtes du Rhône red blend. This versatile and flavorful wine perfectly balances boldness and smoothness, just like the ideal podcasting strategy should — engaging your audience with valuable content, creating authentic connections, and driving lasting impact.

Just as this Côtes du Rhône red blend blends complexity and approachability, your podcast should balance consistent content with clear calls to action, building trust and growing your community over time.

Connect with Chaz Volk on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/chaz-volk-922914194/

Visit The Authority Hive Website: https://theauthorityhive.com/

Connect with Eric Ritter on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/helloericritter/

Learn more about Eric's company, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Neighbor,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ a leading SEO and digital marketing agency: https://digitalneighbor.com/.

Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/

Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter and guest Alison Ver Halen dive deep into the psychology behind great SEO content. Discover how blending psychology and SEO can boost your brand’s visibility, engage your audience, and drive more conversions. At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.This episode's wine recommendation is the 2017 Columbia Valley Cabernet Sauvignon. This bold, balanced red is full of rich flavors that linger on the palate, just like great content leaves a lasting impact on your audience.Just as this Cabernet Sauvignon balances intensity and smoothness, your SEO strategy should balance technical precision with compelling, human-centered content!Connect with Alison Ver Halen on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/alison-ver-halen/Visit Alison Ver Halen's Website: https://avwritingservices.com/ Connect with Eric Ritter on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/helloericritter/ Learn more about Eric's company, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Neighbor,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ a leading SEO and digital marketing agency: https://digitalneighbor.com/. Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/

Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter and guest Gil Magen talk about why 98% percent of websites are failing at accessibility. Save yourself from costly lawsuits and lost revenue by tuning in to this conversation. We’re also sharing our exclusive Web Accessibility checklist at the end of this episode, so be sure to check that out!

At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.

For today's specific wine recommendation, I'm suggesting the Sonoma Valley Zinfandel. This juicy, bold red bursts with blackberry flavors and a hint of pepper spice.

Just as this Zin welcomes all wine lovers, great web design welcomes every visitor!

Connect with Eric Ritter on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/helloericritter/

Learn more about Eric's company, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Neighbor,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ a leading SEO and digital marketing agency: https://digitalneighbor.com/.

Visit the Local SEO Checklist link: https://helloericritter.com/local-seo-checklist/

Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter answers all your questions on what to do when your SEO traffic suddenly drops. Discover how to know if your traffic drop is a real issue, common causes behind SEO drops, and a step-by-step recovery plan to get your traffic flowing again!

At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.

For today's specific wine recommendation, I'm suggesting the Schloss Johannisberg Grünlack, a Riesling Spätlese. While it leans toward the sweeter side, it's a true crowd-pleaser that never disappoints. Perfect for both wine enthusiasts and newcomers alike.

And remember - great SEO, like a fine wine, only gets better with the right attention.

Connect with Eric Ritter on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/helloericritter/

Learn more about Eric's company, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Neighbor,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ a leading SEO and digital marketing agency: https://digitalneighbor.com/.

Visit the Local SEO Checklist link: https://helloericritter.com/local-seo-checklist/

Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter dives into everything on Local Service Ads - What are they? How do they work? Who should use them? And so much more!

At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.

Connect with Eric Ritter on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/helloericritter/

Learn more about Eric's company, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Neighbor,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ a leading SEO and digital marketing agency: https://digitalneighbor.com/.

Visit the Local SEO Checklist link: https://helloericritter.com/local-seo-checklist/