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The Search Bar

The Search Bar

By: Eric Ritter
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About this listen

Has your marketing gone bitter or sour? Sit back and enjoy top-shelf strategies from the Search Bar, where we’re serving up insights for your digital marketing to work successfully. The Search Bar is hosted by Eric Ritter, a digital media professor, Digital Neighbor agency owner, and self-proclaimed SEO Sommelier. Eric dubbed himself the SEO Somme​lier to make the complexities of search engines more tasteful and enjoyable. In each episode, Eric shares actionable tips on how to optimize your search engine rankings and overall marketing plan.Eric Ritter Economics Marketing Marketing & Sales
Episodes
  • How Law Firms Can Dominate Local Search
    Jul 1 2025

    Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter and Brantley Smith, CEO of HomePro Marketing, dive into the power of Google Business Profile optimization for local search. Learn key tactics to boost visibility, avoid common mistakes, and future-proof your business using AI and branding.

    At the Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in to elevate your online presence and achieve your business goals.

    Today’s pour: a bold Keel & Curley Wild Berry Pinot Noir. Just like a strong local SEO strategy—it’s crafted with intention and leaves a lasting impression.

    Connect with Brantley Smith on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/brantleysmith/

    Connect with Eric Ritter on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/helloericritter/

    Learn more about Eric's company, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Neighbor,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ a leading SEO and digital marketing agency: https://digitalneighbor.com/.

    Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/

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    53 mins
  • Growing Your Business With Structure
    Jun 9 2025

    Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter is joined by Chris Martinez, CEO and founder of Bloom, to discuss what it really takes to scale your business. From building systems that work without you to understanding the true value of your company, Chris shares his insights on how to grow your business with structure, profitability, and purpose.


    At The Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.


    This episode's wine recommendation is a bold Napa Valley Cabernet Sauvignon. Like the ideal agency growth strategy, it brings together strength, complexity, and leadership. As you build your business, remember — consistency and clear vision are the keys to success, just like a perfectly aged Cabernet.


    Connect with Chris Martinez on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/chrismartinez13/


    Connect with Eric Ritter on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/helloericritter/


    Learn more about Eric's company, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Neighbor,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ a leading SEO and digital marketing agency: https://digitalneighbor.com/


    Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/

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    59 mins
  • Legal Must-Haves for Entrepreneurs
    May 27 2025

    Sip, sit back, and enjoy this episode of The Search Bar. Host Eric Ritter welcomes Ilona Anderson, a seasoned trademark and employment law attorney, to unpack the essential legal strategies every entrepreneur needs. From protecting your brand with trademarks to navigating hiring compliance and contracts, Ilona shares practical insights to help founders build a strong legal foundation that grows with their business.

    At The Search Bar, we're serving up insights for your digital marketing to taste and work successfully. Tune in and learn how to elevate your online presence and achieve your business goals.

    This episode’s wine recommendation is an Argentinian Malbec, bold and balanced—just like a smart legal strategy. As your business evolves, so should your protections, ensuring every decision is enhanced and fortified over time.

    Connect with Ilona Anderson on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/ilona-anderson/

    Connect with Eric Ritter on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: https://www.linkedin.com/in/helloericritter/

    Learn more about Eric's company, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Neighbor,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ a leading SEO and digital marketing agency: https://digitalneighbor.com/.

    Check out our blog for actionable SEO checklists and guides: https://helloericritter.com/blog/

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    48 mins
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