In this practical episode, Shelagh Cummins debunks the myth that “no one buys in summer” and shows women entrepreneurs how to keep their businesses thriving—without giving up their vacation vibes.

You’ll learn how to downsize your offers, pre-schedule your marketing, and adopt a “set it and forget it” approach that keeps sales coming in while you rest. Whether you're sipping iced tea on the dock or running the kids to camp, this episode will help you maintain momentum, generate revenue, and enjoy your summer without the hustle.

Because rest and results are not mutually exclusive. ☀️

What You’ll Learn in This Episode

• Why summer is still a season of opportunity for your business
• How to simplify your offers without sacrificing income
• Ways to create a marketing drip that runs while you relax
• What it looks like to grow your business with ease and intention

Episode Chapters

00:00 – Summer Selling Myths Debunked
02:34 – Strategies for Selling with Ease
05:41 – Creating a Sustainable Marketing Plan
08:47 – Finding Balance in Business and Rest

Links

To work with me and make your next power move, visit:
https://theroadtoseven.com

Stay Connected

Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

https://facebook.com/ShelaghCummins

https://linkedin.com/in/shelaghcummins

In this insightful and inspiring episode, Diane Shirchenko shares her journey from working as a registered nurse to becoming the managing partner of DiCAN, a leading Canadian fleet safety company. Diane opens up about building a values-driven business alongside her husband and brother, the pivotal role of relationships in her growth, and how she’s navigated the challenges of a male-dominated industry.

She brings wisdom, warmth, and honesty as she reflects on leadership, resilience, and the power of trusting your intuition—offering a refreshing take on what it really means to build a business with heart.

What You'll Learn in This Episode

• Why strong relationships are the foundation of lasting business success
• The importance of human connection in a digital world
• How Diane transitioned from healthcare to entrepreneurship with clarity and care
• The role intuition and resilience play in leading through change

Episode Chapters

00:00 Introduction to a Trailblazer
01:29 The Importance of Relationships in Business
04:28 Transitioning from Nursing to Fleet Safety
08:26 Building DiCAN: The Early Days
12:19 The Role of Human Interaction in Business
15:17 Navigating a Male-Dominated Industry
18:38 Adapting to Technological Changes
21:33 Handling Business Ups and Downs
24:35 Lessons Learned and Future Aspirations

Links

Connect with Diane:
Email: info@dicaninc.com/
Website: https://www.dicaninc.com/
Instagram: https://www.instagram.com/dicaninc/
LinkedIn: https://www.linkedin.com/company/dicaninc/

To work with me and make your next power move, visit:
https://theroadtoseven.com

Stay Connected

Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business – don’t miss it!

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

To work with me and make your next power move, visit:
https://theroadtoseven.com

Follow me!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

https://facebook.com/ShelaghCummins

https://linkedin.com/in/shelaghcummins

In this candid and empowering episode, Vanessa Bowen opens up about her journey from being what she calls a “financial hot mess” to becoming a sought-after money mindset coach. She shares the game-changing habits that helped her reclaim her finances, the challenges she’s faced as a woman entrepreneur, and why profit—not just revenue—should be celebrated.

Vanessa offers practical financial advice, mindset tools, and a refreshing perspective on building sustainable, profitable businesses while balancing motherhood and entrepreneurship.

What you'll learn in this episode:

• Vanessa’s transformation from financial chaos to clarity
• The mindset traps that keep women entrepreneurs stuck
• Why focusing on profit (not just revenue) is key to sustainable success
• How budgeting and bold pivots helped her build a thriving business
  
  

Chapters:
00:00 – Introduction to Vanessa Bowen
00:51 – From Financial Hot Mess to Money Coach
04:05 – Key Financial Shifts and Mindset Changes
08:23 – Transitioning from Corporate to Entrepreneurship
12:03 – Common Mistakes of Women Entrepreneurs
15:55 – Understanding Profit vs Revenue
18:22 – Mindset Challenges in Business
20:47 – Navigating Business Growth with Family Life
25:54 – The Power of the Pivot
27:56 – Future Vision for Mint Worthy

Links

Website: www.mintworthyco.com

IG: www.instagram.com/mintworthyco

To work with me and make your next power move, visit:
https://theroadtoseven.com

‌

Stay Connected

Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

https://facebook.com/ShelaghCummins

https://linkedin.com/in/shelaghcummins

On this episode of The Road to Seven, I sit down with Robyn and Monika, the powerhouse duo behind Mint Cleaning Products. What started as a local cleaning business between two moms quickly grew into a thriving eco-friendly product line now recognized across Canada—including a coveted feature in the Jilly Box and a pitch on Dragon’s Den.

In this honest and inspiring conversation, Robyn and Monika share the story of their partnership, how they scaled their operations, the power of saying “yes” before you’re ready, and why trusting your gut is vital in business. From community-building on social media to lessons learned from investors, this episode is packed with entrepreneurial wisdom and heart.

What You’ll Learn in This Episode:

• How a simple idea turned into a thriving product-based business
• Why partnership dynamics are key to sustainable growth
• How the Jilly Box and Dragon’s Den elevated their brand
• Why social media is a game-changer for community-driven businesses
• The importance of mentorship, flexibility, and making aligned decisions
  
  

Chapters:
00:00 – The Birth of Mint Cleaning Products
03:07 – Transitioning to Eco-Friendly Cleaning Products
05:51 – Scaling Production and the Jilly Box Opportunity
09:00 – Navigating Partnership Dynamics
11:58 – Challenges and Growth Management
19:59 – Navigating Entrepreneurial Challenges Together
22:21 – The Decision to Go Wholesale
25:25 – The Journey to Dragon's Den
28:03 – The Impact of Dragon's Den
31:33 – Defining the Next Level for Growth
34:26 – Lessons Learned from the Journey

Links

http://mintcleaningproducts.com

To work with me and make your next power move, visit:
https://theroadtoseven.com

‌

Stay Connected

Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

https://facebook.com/ShelaghCummins

https://linkedin.com/in/shelaghcummins

In this episode of The Road to Seven, Shelagh Cummins chats with Aviva, a dynamic insurance professional whose entrepreneurial journey began in accounting and evolved into a thriving business built around supporting women in business.

Aviva shares the highs and lows of entrepreneurship, the role of confidence in taking risks, and how coaching, community, and networking with other women have shaped her growth. She also unpacks the critical importance of understanding insurance in protecting your business—and why investing in women is a powerful path forward.

What You’ll Learn in This Episode:

• Why confidence is a game-changer for women entrepreneurs
• How the right insurance protects your business and peace of mind
• The role of networking, coaching, and community in business growth
• Why taking action—even when it’s scary—is the key to progress
  
  

Links

Connect with Aviva:
Website: https://insuranceevolved.ca/
Blog: https://insuranceevolved.ca/blog/
Linkedin: https://www.linkedin.com/in/avivaabraham/
Facebook: https://www.facebook.com/aviva.abraham

To work with me and make your next power move, visit:
https://theroadtoseven.com

Stay Connected

Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

To work with me and make your next power move, visit:
https://theroadtoseven.com

Follow me!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

https://facebook.com/ShelaghCummins

https://linkedin.com/in/shelaghcummins

“What you assume to be true becomes the lens through which you build your business.” – Shelagh Cummins

In this episode, Shelagh Cummins dives deep into the invisible forces shaping our businesses: assumptions. These unspoken, often unconscious beliefs about money, success, and identity can silently hold women entrepreneurs back from the growth and impact they’re meant to achieve.

Shelagh explores how these assumptions form, how they influence everything from pricing to confidence, and how becoming aware of them is the first powerful step toward transformation. If you’ve ever felt stuck without knowing why, this episode will help you see your business through a new lens—and rewrite the story.

What You’ll Learn in This Episode:

• How unexamined assumptions shape your business decisions
• The impact of inherited money beliefs on your pricing and growth
• Why redefining success on your own terms is essential
• Simple mindset shifts to help you move forward with clarity and confidence

Highlights

00:00 – Unpacking Assumptions: The Invisible Scripts
06:00 – Money Matters: Challenging Financial Assumptions
11:55 – Redefining Success: Your Business, Your Way
17:57 – Awareness and Change: The Path Forward

Links:‌ ‌

To work with me and make your next power move, visit:

https://theroadtoseven.com

‌

Stay Connected

Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

Follow me!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

https://facebook.com/ShelaghCummins

https://linkedin.com/in/shelaghcummins

In this powerful episode of The Road to Seven, Shelagh Cummins sits down with Tracey, a driven entrepreneur whose journey spans continents—from Vietnam to founding a thriving marketing agency.

Tracey shares how tuning into her intuition helped her build a brand rooted in authenticity, balance motherhood and business, and embrace innovation with AI tools. She opens up about the pivotal role financial education and money management systems like Profit First played in helping her scale with confidence.

What You’ll Learn in This Episode:

• How listening to your intuition can lead to smarter business decisions
• The impact of Profit First and financial literacy on entrepreneurial success
• Why narrowing your niche can unlock unexpected growth
• How to stay ahead in marketing with the use of AI tools
  
  

Chapters:
00:00 – The Journey Begins: From Vietnam to Entrepreneurship
09:32 – Navigating Financial Freedom: Lessons Learned
17:30 – The Shift to Profitability: Understanding Money Management
25:33 – Trusting Intuition: The Art of Decision Making
32:00 – Balancing Motherhood and Business Growth
36:05 – Innovating with AI: The Future of Marketing

Links

Connect with Tracey:

Instagram: https://www.instagram.com/traceynguyen.co/

Twitter: https://twitter.com/xotraceynguyen

Website: http://bowocreative.com

LinkedIn: https://www.linkedin.com/in/traceyhainguyen/

To work with me and make your next power move, visit:
https://theroadtoseven.com

‌

Stay Connected

Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

To work with me and make your next power move, visit:
https://theroadtoseven.com

Follow me!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

https://facebook.com/ShelaghCummins

https://linkedin.com/in/shelaghcummins

Entrepreneurship isn’t always smooth sailing—sometimes, it’s a full-blown emotional roller coaster. In this episode of The Road to Seven, Shelagh Cummins dives into the emotional side of running a business.

She shares personal experiences with setbacks, tools to help regulate emotions, and powerful mindset shifts that can guide you through the most uncertain moments. If you’ve ever felt overwhelmed, burned out, or stuck in the “messy middle,” this episode is a must-listen.

What You’ll Learn in This Episode:

• Why things often get hardest right before a breakthrough
• How to use “stop, drop, and breathe” to manage emotional spirals
• Why choosing grace over grit protects your energy and longevity
• Why community support is non-negotiable

Links

To work with me and make your next power move, visit:
https://theroadtoseven.com

Stay Connected

Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

To work with me and make your next power move, visit:
https://theroadtoseven.com

Stay Connected

Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and

Follow me!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

https://facebook.com/ShelaghCummins

https://linkedin.com/in/shelaghcummins