The Road to Seven Podcast By Shelagh Cummins cover art

The Road to Seven

The Road to Seven

By: Shelagh Cummins
Listen for free

About this listen

Hosted by Shelagh Cummins, The Road To Seven is the diary of business strategy for women entrepreneurs - we meet you where you’re at in your business and champion you along the road to your vision. Women entrepreneurs are rewriting the rules for business strategy, leadership, success, money and impacting the world. Every. Single. Day.To learn more, visit: TheRoadToSeven.com© 2023 The Road to Seven Career Success Economics Leadership Management Management & Leadership
Episodes
  • Set It and Forget It: Your Summer Sales Plan
    Jul 7 2025

    In this practical episode, Shelagh Cummins debunks the myth that “no one buys in summer” and shows women entrepreneurs how to keep their businesses thriving—without giving up their vacation vibes.

    You’ll learn how to downsize your offers, pre-schedule your marketing, and adopt a “set it and forget it” approach that keeps sales coming in while you rest. Whether you're sipping iced tea on the dock or running the kids to camp, this episode will help you maintain momentum, generate revenue, and enjoy your summer without the hustle.

    Because rest and results are not mutually exclusive. ☀️

    What You’ll Learn in This Episode

    • Why summer is still a season of opportunity for your business
    • How to simplify your offers without sacrificing income
    • Ways to create a marketing drip that runs while you relax
    • What it looks like to grow your business with ease and intention

    Episode Chapters

    00:00 – Summer Selling Myths Debunked
    02:34 – Strategies for Selling with Ease
    05:41 – Creating a Sustainable Marketing Plan
    08:47 – Finding Balance in Business and Rest


    Links

    To work with me and make your next power move, visit:
    https://theroadtoseven.com

    Stay Connected

    Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

    I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

    Follow me!

    Instagram: @shelaghcummins

    Twitter: @shelaghcummins

    https://facebook.com/ShelaghCummins

    https://linkedin.com/in/shelaghcummins

    Show more Show less
    12 mins
  • Building a Legacy Through Relationships with Diane Shirchenko
    Jun 16 2025

    In this insightful and inspiring episode, Diane Shirchenko shares her journey from working as a registered nurse to becoming the managing partner of DiCAN, a leading Canadian fleet safety company. Diane opens up about building a values-driven business alongside her husband and brother, the pivotal role of relationships in her growth, and how she’s navigated the challenges of a male-dominated industry.

    She brings wisdom, warmth, and honesty as she reflects on leadership, resilience, and the power of trusting your intuition—offering a refreshing take on what it really means to build a business with heart.

    What You'll Learn in This Episode

    • Why strong relationships are the foundation of lasting business success
    • The importance of human connection in a digital world
    • How Diane transitioned from healthcare to entrepreneurship with clarity and care
    • The role intuition and resilience play in leading through change

    Episode Chapters

    00:00 Introduction to a Trailblazer
    01:29 The Importance of Relationships in Business
    04:28 Transitioning from Nursing to Fleet Safety
    08:26 Building DiCAN: The Early Days
    12:19 The Role of Human Interaction in Business
    15:17 Navigating a Male-Dominated Industry
    18:38 Adapting to Technological Changes
    21:33 Handling Business Ups and Downs
    24:35 Lessons Learned and Future Aspirations

    Links

    Connect with Diane:
    Email: info@dicaninc.com/
    Website: https://www.dicaninc.com/
    Instagram: https://www.instagram.com/dicaninc/
    LinkedIn: https://www.linkedin.com/company/dicaninc/


    To work with me and make your next power move, visit:
    https://theroadtoseven.com

    Stay Connected

    Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business – don’t miss it!

    I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

    To work with me and make your next power move, visit:
    https://theroadtoseven.com

    Follow me!

    Instagram: @shelaghcummins

    Twitter: @shelaghcummins

    https://facebook.com/ShelaghCummins

    https://linkedin.com/in/shelaghcummins



    Show more Show less
    29 mins
  • Profit > Revenue: the Money Mindset Every Woman Entrepreneur Needs with Vanessa Bowen
    Jun 2 2025

    In this candid and empowering episode, Vanessa Bowen opens up about her journey from being what she calls a “financial hot mess” to becoming a sought-after money mindset coach. She shares the game-changing habits that helped her reclaim her finances, the challenges she’s faced as a woman entrepreneur, and why profit—not just revenue—should be celebrated.

    Vanessa offers practical financial advice, mindset tools, and a refreshing perspective on building sustainable, profitable businesses while balancing motherhood and entrepreneurship.

    What you'll learn in this episode:

    • Vanessa’s transformation from financial chaos to clarity
    • The mindset traps that keep women entrepreneurs stuck
    • Why focusing on profit (not just revenue) is key to sustainable success
    • How budgeting and bold pivots helped her build a thriving business

    Chapters:
    00:00 – Introduction to Vanessa Bowen
    00:51 – From Financial Hot Mess to Money Coach
    04:05 – Key Financial Shifts and Mindset Changes
    08:23 – Transitioning from Corporate to Entrepreneurship
    12:03 – Common Mistakes of Women Entrepreneurs
    15:55 – Understanding Profit vs Revenue
    18:22 – Mindset Challenges in Business
    20:47 – Navigating Business Growth with Family Life
    25:54 – The Power of the Pivot
    27:56 – Future Vision for Mint Worthy


    Links

    Website: www.mintworthyco.com

    IG: www.instagram.com/mintworthyco


    To work with me and make your next power move, visit:
    https://theroadtoseven.com

    Stay Connected

    Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

    I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!


    Follow me!

    Instagram: @shelaghcummins

    Twitter: @shelaghcummins

    https://facebook.com/ShelaghCummins

    https://linkedin.com/in/shelaghcummins

    Show more Show less
    34 mins
No reviews yet