To be human is to have seasons, to have cycles, to have movements of highs and moments of lows, and let's not forget everything in between.

How we hold space for ourselves as business owners in all of these seasons is how we ensure our long-term business success.

Can you not let the lows mean anything?

Can we sit in the discomfort of something not selling?

Can we not let the highs be moments we miss, or don’t celebrate, or worst still, tell ourselves we can’t keep this up?

Can we allow ourselves to be in the space of the in-between, where we are open to receiving and just getting on with those everyday tasks and life.

It’s all needed, it’s all neutral, it’s all part of being human, can we let it all exist!

As a business coach, I not only practice holding space for myself through my seasons, but for my clients too. In fact, I show up more when my clients are in a low moment, guiding them through this and seizing the opportunity that is there is something I love doing.

Navigating this alone is nearly impossible. I invite you not to.

The doors to my Your Purpose mastermind are reopening in July, make sure your name is on the waitlist -https://www.amyjonesmentor.com/your-purpose-waitlist

Other ways we can work together

Want to hear from me weekly? Join my Substack for weekly guidance straight to your earbuds for £4.40 a month! https://energymindsetmoneyandmore.substack.com/

Join my mailing list and get my free Energetics of Selling Master class – https://www.amyjonesmentor.com/energetics-of-selling

Soul-led Female Entrepreneurs – https://www.amyjonesmentor.com/

Yoga Teacher Training – www.amy-yoga.com

If you believe the hype, online courses are no longer selling, and launches are dead…

This is not true!

What is true however is things are changing, but this is nothing new, after 15+ years as a solo soul-led entrepreneur I can tell you that being in it for the long game is the process of repeating, refining and adapting.

What worked for creating, delivering, and selling online courses has shifted since I joined the online course creator party when the rest of the world did in 2020!

Things have shifted, but I am still very much selling and delivering successful online courses.

Semi-passive, scalable income is something I will advocate most people bring into the offer mix of their business, but like everything let’s be in it for the long game.

My top tips for delivering and selling online courses in 2025:

Make it a need to have a specific, no-brainer offer.

1. Keep it short and sweet, especially if it has a high percentage of self-self-led study.

2. Human connection in the selling process is essential; people should feel like individuals rather than numbers in a marketing machine.

3. Drop the overwhelm with overly long sale pages, and multiple bonus offers that people probably don’t need.

4. Waitlists are key to gaining expression of interest, remember to reward your waitlist wonders.

5. If the course is not going to be a cast of thousands, have a capped cohort that reflects how many you would like to join and you have the capacity to hold space for.

What has remained the same is the importance of growing an email list and audience. Yes, I want you to make semi-passive passive income, but you must have someone to sell it to first!

How we can work together more!

Want to hear me weekly? Join my Substack for weekly guidance straight to your ear pods for £4.40 a month! https://energymindsetmoneyandmore.substack.com/

Join my mailing list and get my free Energetics of Selling Master class - https://www.amyjonesmentor.com/energetics-of-selling

The best way to work with me 1:1 - join the waitlist for my Your Purpose Mastermind, next enrolling July 2025 - https://www.amyjonesmentor.com/your-purpose-waitlist

Soul-led Female Entrepreneurs – https://www.amyjonesmentor.com/

Yoga Teacher Training – www.amy-yoga.com

Should it be free or paid?

I’ve been asked this question a lot recently!

Why?

Lots of my 1:1 clients are bringing in online offers, whether it be a membership, course, or simply a one-off live training or class.

We’re, therefore, spilling into the world of launching. What should we charge for an online offer, and whether something should be free or paid?

The answer is – it depends!

It depends on the purpose of the free offer. Is it to launch, build awareness, grow your mailing list and call your tribe closer?

Do you feel called to give it for free?

Or is it a paid offer, one where you know you need to charge to ensure:

1. People show up for your offer.

2. You show up for your offer.

All options are equal; all options are neutral, all you can do is let your intuition and energy lead, and if you’re not sure be in test-and-see mode.

What if I can’t get this wrong?

It was great to dive into such a practical topic today. You need both intuition and energy fused with actionable strategy.

That’s what I am all about, and I’d love to hang out more!

Join my Substack for weekly guidance straight to your ear pods - https://energymindsetmoneyandmore.substack.com/

One of my favourite online courses I created back in 2020 and I still sell today - https://www.amy-yogaonline.com/p/pelvis-posture-and-the-pelvic-floor

The best way to work with me 1:1 - join the waitlist for my Your Purpose Mastermind, next enrolling July 2025 - https://www.amyjonesmentor.com/your-purpose-waitlist

Soul-led Female Entrepreneurs – https://www.amyjonesmentor.com/

Yoga Teacher Training – www.amy-yoga.com

Well, it depends on your point of view and whether mistakes are just opportunities to learn and grow.

But the truth is I created something mind-blowingly good in 2024, I completely undersold it and to be honest, did not fully know at the time exactly what it was I was creating.

My new business course Energy, Mindset, Money & More, was one of my best creations of 2024.

But not enough of you experienced it because I didn’t know exactly what it was and sold it badly.

But now I do.

I want you to know this is how to do business.

This is the only business course you need.

It is jammed full of strategy and personal, tailored advice, as this is a small cohort group programme, but it is also full of magic, of energy maps and stuff I can’t explain.

But if you’re ready to do things differently, if you’re ready for magic fused with aligned action, then make sure you join.

WAITLIST - https://www.amyjonesmentor.com/jointhewaitlist

How we can hang out more!

Are you missing hearing from me weekly? Get me direct I your ear pods each week over on Substack - https://energymindsetmoneyandmore.substack.com/

Soul-led Female Entrepreneurs – https://www.amyjonesmentor.com/

Yoga Teacher Training – www.amy-yoga.com

I start this week’s podcast with the big reveal, my word for 2024... Quantum!

2024 has been a wild and wonderful ride, and I thought my word was about my business and the changes my heart had been yearning to call in for some time.

But ALL areas of my life have seen radical changes for the better.

And the one that has been the best caught me totally by surprise, but my god, I am grateful for this change, you’ll have to listen in to find out more!

Your guidance word marks out the energy of the year. I’ve used this practice for years, and it works for me way better than any specific data-driven goal. Not that I think you shouldn’t have these, but let the energy lead, it is everything, after all!

I dive deeper into how I call in this word on my Substack, are you a member of this community yet? If not, why, it’s just £4.40 a month, the cost of 1 takeaway coffee, and you have a private weekly podcast each week from yours truly.

Join here - https://energymindsetmoneyandmore.substack.com/

Work with me 1:1

If last month’s episode inspired you or you’ve been feeling a calling to work with me 1:1, then the only way this can happen at the start of 2025 is to be part of my Your Purpose Mastermind. As I write this, there are just four places left. Early Bird price ends 10th Jan.

More info here - https://www.amyjonesmentor.com/your-purpose

There’s more coming for 2025, but for now, check out:

Soul-led Female Entrepreneurs Visit – https://www.amyjonesmentor.com/

Yoga Teacher Training Visit – www.amy-yoga.com

I have wanted to share this story, literally all year!

At the end of 2023, 2 weeks before Christmas I joined a mastermind, this was not what I had planned. But when Lucy Sheridan showed me the sales page for her New Era mastermind something deep inside me told me very strongly that I had to say yes to this.

I said yes to a £10,000, investment. I have never invested in myself and my business at this price before. I had the first monthly instalment, but the rest of the money was unknown.

And it was by far the BEST decision I have ever made.

I joined because I knew I was ready for a big shift in my business, and I needed the guidance of someone like Lucy to make it. I also needed to get out of Cornwall, without my kids in tow, and this Mastermind had in-person meet-ups in Birmingham, London, Peak District and Edinburgh.

But this mastermind has changed me on so many levels, and I have made new friends that are quite frankly priceless.

This mastermind taught me to trust my higher self, even if on paper it seems crazy, to believe in the impossible and that magic is all around us.

I have had so many incredible experiences it is impossible to put into words.

All I can ask of you is to take a huge leap of faith whatever that may look like for you.

d if working with me 1:1 in a mastermind-type model might be your leap of faith, then pop your name on the waitlist here - https://www.amyjonesmentor.com/your-purpose-waitlist

Doors open mid-November for a small cohort of 8.

And if you are missing my weekly voice, remember you can join my Substack. For access to weekly videos, extra business masterclasses and yoga classes, plus an archive of all previous posts, this will cost £4.40 a month or £44 a year.

JOIN HERE – https://energymindsetmoneyandmore.substack.com/

Ways we can work together:

Soul-led Female Entrepreneurs Visit – https://www.amyjonesmentor.com/

Hear more from me each week, join me over on Substack at https://energymindsetmoneyandmore.substack.com/

Yoga Teacher Training Visit – www.amy-yoga.com

Today’s episode has been a hard one to record, but after much consideration and clear guidance from my higher self that this is the right thing to do I have decided to reduce my podcasting frequency from weekly to monthly.

There are a total of 122 episodes! Did you know that statistically, most podcasts don’t get past 3 episodes?

After 2 and half years and over 10K of downloads I am so proud of myself and very grateful to you all for tuning in each week.

But yoga teaches us nothing is constant; everything is subject to change, and it is time for a change to my podcasting frequency.

I am freeing up more time for me, more time for my family and more time for my paying clients.

Energy is everything and energetically this feels right for us all.

I will still be recording a weekly video/podcast covering all aspects of both business strategy and energy work as part of my Substack subscription. To have access to these weekly videos, extra business masterclasses and yoga classes, plus an archive of all previous posts this will cost £4.40 a month or £44 a year.

You can still be a free member of my Substack subscription, this will now only include written guidance.

JOIN HERE - https://energymindsetmoneyandmore.substack.com/

In short, I am being called to give less away for free and show up more deeply for my paying clients.

I know this will be good for us all.

When we involve ourselves in the energy exchange of money we commit more deeply to the change we want.

And I know that you do want to share your gifts more, help more and make more money, so it is time to put your money where your heart is.

I’ll be back in November for free, but in the meantime join my Substack (£4.40 a month, it’s the cost of a takeaway coffee!) or check out how you can work with me more deeply below.

Ways we can work together:

Soul-led Female Entrepreneurs Visit - https://www.amyjonesmentor.com/

Hear more from me each week, join me over on Substack at https://energymindsetmoneyandmore.substack.com/

Yoga Teacher Training Visit – www.amy-yoga.com

Today I share a very powerful snippet from the recent Q&A call I hosted after the Energetics of Selling masterclass.

And somethings are too good not to share!

From creating an online membership to pivoting and avoiding brand procrastination, this call models how I can support you.

And this depth of advice only comes from years, 15 years to be precise, of experience as a solo, service based entrepreneur.

And the biggest thing I have learnt is it is utter madness to try and do this stuff alone.

It is essential to invest in working with someone who can guide you to where you would like to be.

And of course that happens to me.

If you listen to my podcast each week, it is now time to take it up a level and commit to a deeper level of change and join my online Programme, Energy, Mindset, Money & More.

This is an online programme with a twist, we get to have a hug! It also includes one of my in-person VIP business days down in sunny Cornwall. So not only do you benefit from the power of your investment, but also from the power of in-person interaction.

You’ve heard my voice for so long, imagine what working with me for a day will be like.

JOIN HERE – https://www.amyjonesmentor.com/energy-money-mindset-and-more

Doors close 9pm Tuesday 2nd October

If you come along after this date, and realise I am right, your only next step is to work with me on some level, head to the links below to check out current offers.

Ways we can work together:

Soul-led Female Entrepreneurs Visit - https://www.amyjonesmentor.com/

Hear more from me each week, join me over on Substack at https://energymindsetmoneyandmore.substack.com/

Yoga Teacher Training Visit – www.amy-yoga.com