If you believe the hype, online courses are no longer selling, and launches are dead…

This is not true!

What is true however is things are changing, but this is nothing new, after 15+ years as a solo soul-led entrepreneur I can tell you that being in it for the long game is the process of repeating, refining and adapting.

What worked for creating, delivering, and selling online courses has shifted since I joined the online course creator party when the rest of the world did in 2020!

Things have shifted, but I am still very much selling and delivering successful online courses.

Semi-passive, scalable income is something I will advocate most people bring into the offer mix of their business, but like everything let’s be in it for the long game.

My top tips for delivering and selling online courses in 2025:

Make it a need to have a specific, no-brainer offer.

1. Keep it short and sweet, especially if it has a high percentage of self-self-led study.

2. Human connection in the selling process is essential; people should feel like individuals rather than numbers in a marketing machine.

3. Drop the overwhelm with overly long sale pages, and multiple bonus offers that people probably don’t need.

4. Waitlists are key to gaining expression of interest, remember to reward your waitlist wonders.

5. If the course is not going to be a cast of thousands, have a capped cohort that reflects how many you would like to join and you have the capacity to hold space for.

What has remained the same is the importance of growing an email list and audience. Yes, I want you to make semi-passive passive income, but you must have someone to sell it to first!

How we can work together more!

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