Imagine this: It’s a Tuesday, your brain feels like a browser with 38 tabs open, and somehow you’re expected to be everything to everyone—business owner, partner, friend, maybe a parent too—while still making time to drink enough water and act like you’ve got it all together. Sound familiar?

In this episode, I’m pulling back the curtain and getting real with you about something that’s been coming up A LOT lately—in my own life, with my clients, and in conversations with so many women: the myth of “doing it all.”

Because truthfully? Trying to be everywhere, for everyone, all the time… it’s not just exhausting—it’s unsustainable. And it’s time we stop celebrating it.

I’m diving into what “balance” really looks like when you’re running a business, living a full life, and trying not to lose yourself in the middle of it all. We’re talking boundaries, burnout, energy, and the powerful shift that happens when you give yourself full permission to do less, but with so much more intention.

So whether you’re out on a walk, folding laundry, or just taking a moment for yourself, this one’s for you.

In this episode, you’ll learn:

[03:10] | The Myth of Balance

• My journey chasing the elusive idea of “balance” and how it nearly led me to burnout.

• What I’ve learned to do instead that works a whole lot better.

[06:42] - Real Talk on Boundaries

• How to stop feeling guilty for saying “no” and start honoring our own needs.

• How I set (and stick to) boundaries, and why it’s a radical act of self-respect.

[10:25] - When Hustle Culture Backfires

• Why hustle culture is a trap.

• The pressure we all feel to “do it all” and why I’m done with that mindset.

[13:53] - The Power of Doing Less

• How I’ve simplified my business (and my life) in a way that still makes a major impact, but without all the chaos and overwhelm.

[17:38] - Parenting + Business: Can They Coexist?

• Lessons learned as a mom and entrepreneur.

• Highs and lows of trying to balance raising kids with running a business.

[20:50] - Listener Q&A

• “What if people get mad when I set boundaries?”

• My honest thoughts on standing firm in your boundaries, even when it feels uncomfortable.

Connect with me on Instagram here:

https://www.instagram.com/_samanthahearne_/

Join The Bulletproof Experience here:

https://www.samanthahearneproducts.com/Bulletproof

It’s officially April, which means I am just weeks away from tackling one of the biggest challenges on my bucket list: the London Marathon. And let me tell you, this journey has been everything—grueling, exhilarating, humbling, and absolutely packed with lessons that apply far beyond running.

So, here’s the deal. I used to be a PE teacher, which means I love a good sports metaphor (get ready for plenty!). But more than that, training for this marathon has made me reflect on something huge: how eerily similar the road to running 26.2 miles is to building a business. The setbacks, the unexpected challenges, the absolute need to invest in yourself—it all translates. And trust me, some of these insights will hit you right between the eyes.

In this episode, I’m peeling back the curtain on what marathon training has really taught me about success. From pushing through freezing winter runs (hello, English weather!) to investing in the right support (yes, I spent £180 on trainers and no, I do not regret it), this journey has been a masterclass in resilience, commitment, and trusting the process. And guess what? The same principles apply to you and your business.

Whether you’re launching something new, scaling up, or just trying to figure out your next move—this episode is for you.

In this episode, you’ll learn:

[01:30 - 03:15] | Sports Metaphors & Life Lessons

• Former PE teacher, loves sports analogies.

• Sports and business have so much in common.

• Some lessons will be obvious, others surprising.

[03:15 - 05:00] | Training Struggles & Self-Discovery

• Winter training has been rough—cold weather, injuries, setbacks.

• But these challenges have revealed a lot about resilience.

• Pushing through struggles is part of the process.

[05:00 - 06:45] | The Activator Mindset

• Identifying as an "activator"—helping others take action.

• Realising the importance of activating myself first.

• Consumption vs. absorption of knowledge—are we really taking in what we learn?

[06:45 - 08:30] | Parallels Between Marathon Training & Business

• Success isn’t just about showing up on race day—it’s about preparation.

• Business is the same: strategy, execution, and persistence matter.

• Biggest personal & financial investments in 2025—business coach + marathon.

[08:30 - 10:15] | Investing in the Right Support

• Spent £180 on proper running shoes—ouch, but worth it!

• Cheap shortcuts can lead to setbacks (injuries in running, failure in business).

• The right investments make success sustainable.

[10:15 - 11:45] | Embracing the Process

• Growth feels uncomfortable, but it won’t always feel new.

• What once seemed overwhelming becomes second nature.

• Enjoy the journey, even the hard parts.

To learn more about the fundraiser that I am running for, click here: https://2025tcslondonmarathon.enthuse.com/pf/samantha-hearne

Connect with me on Instagram here:

https://www.instagram.com/_samanthahearne_/

Join The Bulletproof Experience here:

https://www.samanthahearneproducts.com/Bulletproof

Today, I’m celebrating a decade of love, partnership, and growth with my amazing husband, Luke, as we mark our 10th wedding anniversary. But this episode isn’t just about us—it's about the incredible, messy, and beautiful journey that relationships take us on, both in life and in business.

In this episode, I’m talking about how we’ve navigated love, challenges, mental health, and the twists and turns of building a life and business together. Whether you’re in a relationship, single, co-parenting, or doing life your own way, I hope you find something in this episode that resonates with you. This one’s personal, raw, and honest.

In this episode, you’ll learn:

[0:00 - 01:30] | The Power of Love & Growth

• A look back at 10 years of marriage and how love and personal growth intertwined with the evolution of my business.

[1:30 - 03:30] | The Foundation of a Lasting Relationship

• How communication and friendship kept our bond strong through the years.

[3:30 - 6:00] | From Struggles to Triumph

• Reflecting on the struggles we faced, including infertility, mental health challenges, and finding our balance as a couple while juggling careers and life.

[6:00 - 8:00] | The Journey of Starting a Business Together

• Luke’s role as my biggest supporter—from being my first photographer to believing in me when I was just starting out, and everything we’ve built together.

[8:00 - 9:30] | The Meaning Behind Our Engagement Story

• A magical Christmas proposal that redefined what love, commitment, and family mean to me.

[9:30 - 11:30] | Infertility, IVF, and Our Miracle Baby

• Our heart-wrenching six-year journey to conceive, and the incredible joy of IVF success, including how our pregnancy milestones were intertwined with personal milestones.

[11:30 - 13:00] | Reflection on a Decade of Marriage & Life Together

• How our journey has shaped who I am today, both as a partner and as a business owner, and the lessons learned along the way.

Connect with me on Instagram here:

https://www.instagram.com/_samanthahearne_/

Join The Bulletproof Experience here:

https://www.samanthahearneproducts.com/Bulletproof

Are you living your life with intention, or are you just coasting on autopilot? In this episode, I’m diving deep into a powerful practice that will help you set yourself up for success every single day. Whether it's a new moon, the start of the week, or just a random Tuesday, this is the game-changing mindset shift you need to create the life and business you actually want.

I’m breaking down the exact steps I use to align my energy, claim my next level, and attract what I desire—without fear, doubt, or second-guessing. Plus, I’m sharing a major behind-the-scenes moment that proves just how powerful this process is in action!

In this episode, you’ll hear about:

0:01 - 3:00 | Setting Intentions for Success

• The practice of setting up for success can be done daily, weekly, or during a new moon.

3:00 - 5:00 | Living with Intention

• This encourages mindful awareness of daily actions instead of living on autopilot.

5:00 - 7:15 | Defining Success

• Success isn’t just a to-do list; it’s about how you operate, feel, and make decisions for the future.

7:15 - 10:00 | Setting Yourself Up for Success

• Taking actions that align with your future goals, such as automating tasks or setting boundaries.

10:00 - 12:30 | Energy and Mindset Preparation

• Ensuring your mindset and energy align with the success you want to attract.

12:30 - 15:00 | New Moon Reflection Process

• Writing the date, free writing, and identifying what no longer serves you.

15:00 - 18:00 | Letting Go of Limitations

• Examples include stopping self-doubt, fear-based decisions, and scarcity mindset.

18:00 - 20:30 | Claiming Your Future Success

• Writing affirmations about what you are attracting in life and business.

20:30 - 23:00 | Success Manifestation in Action

• Noting that success can follow intention, as seen in immediate sales.

23:00 - 25:00 |Daily Intentions for Growth

• Writing specific goals for the next day to reinforce a success-driven mindset.

25:00 - 27:00 | The Power of Consistency

• Practicing this approach regularly increases alignment, energy, and belief in success.

Connect with me on Instagram here:

https://www.instagram.com/_samanthahearne_/

Join The Bulletproof Experience here:

https://www.samanthahearneproducts.com/Bulletproof

Have you ever wondered what actually goes into a successful business launch—the real, raw, behind-the-scenes prep? Then buckle up because I’m taking you inside my world.

For the first time in four years, I’m officially launching something. And let me tell you, it’s a whole different ballgame when you actually know how to launch effectively. I’ve been deep in the trenches of planning, strategizing, and executing every single detail—from sales pages to social media, email marketing to bonus structures. And today, I’m giving you the full rundown, so grab your notebook.

In this episode, I’m sharing my step-by-step launch process, my exact Asana plan, and the key moves that make launches not just successful but seamless. Whether you’re gearing up for your first launch or refining your strategy, you’ll walk away with insights you can apply immediately.

Oh, and this is only Part 1—because you know I’m coming back to spill all the results, the lessons, and the unexpected surprises.

In this episode, you’ll hear about:

1:30 - 3:00 | Launch Timeline

• Preperation began one month before promotion

• Post-event focus in late April on client experience & next steps.

3:00 - 5:15 | Planning & Team Coordination

• Team received a detailed outline of copy and ideas.

• Three key web pages were developed:

• • Opt-in page for the free bootcamp.

  • Sales page for the main offer.

  • Upsell page for deeper engagement.

5:15 - 7:45 | Marketing & Content Creation

• Designed social media assets: carousels, reels, Facebook headers.

• Created a structured schedule for launch promotions.

• Introduced a new sales strategy to enhance audience engagement.

7:45 - 9:30 | Structuring the Launch & Bonuses

• Worked backward to determine fast-action and bootcamp bonuses.

• Structured the five-day bootcamp experience.

• Scheduled a specific day to announce bootcamp winners.

9:30 - 11:00 | Sales Pages & Testimonial Strategy

• Provided feedback and refinements for sales pages.

• Repurposed video testimonials for promotional content.

11:00 - 13:30 | Email Marketing & Community Engagement

• Developed two sets of email campaigns:

• • General email list for bootcamp promotions.

  • Exclusive emails for bootcamp participants.

• Created a pinned Facebook post with opt-in links.

• Set up a call scheduling system for bootcamp participants.

13:30 - 15:00 | Branding & Automation

• Developed a distinct brand identity for the bootcamp.

• Refined automation and system workflows for efficiency.

15:00 - 17:30 | Content & Visibility Strategy

• Created a themed newsletter plan for March & April.

• Pre-recorded eight podcast episodes to maintain audience engagement.

• Booked three high-profile podcast interviews to increase visibility.

17:30 - 20:00 | Additional Monetization & Evergreen Strategies

• Designed an exclusive experience for bootcamp participants.

• Planned a free funnel to attract new leads beyond the bootcamp.

• Considering paid ads to expand reach.

Connect with me on Instagram here:

https://www.instagram.com/_samanthahearne_/

Join The Bulletproof Experience here:

https://www.samanthahearneproducts.com/Bulletproof

Do you feel like you are attracting the right clients, or are you stuck in a loop of price negotiations, last-minute cancellations, and energy-draining interactions?

Here’s the truth: It’s not about your client avatar. It’s about frequency—the energy you’re operating in and the energy your business is attracting.

In this episode, I’m breaking down the game-changing concept that will shift how you think about sales, marketing, and who you’re calling into your business. We’re not just talking strategy—we’re diving into the mindset, the emotions, and the alignment that separates thriving businesses from struggling ones.

If you’ve ever wondered why some people seem to effortlessly attract their dream clients while you’re stuck in uncertainty, hesitation, or second-guessing your worth—this episode is for you. Because your ideal clients are a mirror of YOU.

In this episode, you’ll learn:

2:30 - 5:00 | Why Frequency Matters in Business Growth

• The shift from focusing on a client avatar to focusing on the emotions, connections, and alignment with values.

• Your ideal client should align with how you operate as a business owner.

5:00 - 8:30 | Understanding Your Own Frequency

• Your frequency determines the type of clients you attract.

• If you focus on lack and scarcity, you’ll attract clients who negotiate prices and ask for discounts.

• Strategic elements exist in business, but the energetic frequency is often overlooked.

8:30 - 12:00 | Example of an Ideal Client’s Frequency

• Ideal clients are often a reflection of you.

• Key behaviors of an aligned client:

• • Clear communication.

  • Engages in open dialogue and feedback.

  • Pays invoices on time.

  • Operates with mutual respect in business relationships.

• These behaviors define the frequency more than demographic details.

12:00 - 15:00 | Common Challenges in Attracting Clients

• Many business owners struggle because they focus on avatars rather than behaviors.

• Example: People who focus on discount-seeking clients are likely in a scarcity frequency themselves.

15:00 - 18:30 | Marketing with Frequency in Mind

• Example of a marketing message (Bulletproof Experience) designed to attract a high-frequency audience.

• Instead of targeting a demographic, the focus is on behaviors, mindset, and ambition.

18:30 - 22:00 | Identifying Your Current Frequency

• Are you operating in lack, fear, and hesitation?

• Are you stepping into a frequency where success feels inevitable?

• Your mindset directly impacts the type of clients you attract.

22:00 - 26:00 | Shifting Your Frequency for Business Growth

• Acknowledging current struggles without staying stuck in them.

• Choosing to raise your frequency to attract high-value clients.

• The connection between mindset and financial reality.

26:00 - 30:00 | Personal Reflection & Frequency Alignment

• Recognising when you are “doing all the right things” but still feeling doubt.

• Aligning your external actions with your internal beliefs.

30:00 - 34:00 | Practical Steps to Change Your Frequency

• Journaling and mindset work during New Moon rituals.

Connect with me on Instagram here:

https://www.instagram.com/_samanthahearne_/

Join The Bulletproof Experience here:

https://www.samanthahearneproducts.com/Bulletproof