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Be Bold in Business

Be Bold in Business

By: Samantha Hearne
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 This podcast will teach you how to grow, scale & succeed in your business with BOLD, aligned action.All rights reserved Economics
Episodes
  • The Distinctive Edge as a Business Owner in 2025

    The Distinctive Edge as a Business Owner in 2025
    Jul 4 2025
    There’s something that no one tells you when you start a business: it’s not always about who’s the smartest, who has the best graphics, or who shouts the loudest online. The ones who make it, the ones who actually last, have something else. They have an edge. In this episode, I sat down with Megan Yelaney, one of the most grounded, no-BS business coaches I know. Megan’s been in the game since 2012. She’s seen trends come and go. She's seen launches blow up and businesses burn out. And what she’s learned is that the entrepreneurs who stand out aren’t the ones doing the most—they’re the ones who know who the hell they are. Megan coined the phrase “your distinctive edge,” and let me tell you: once you hear her break it down, it will change how you show up. We’re talking about building a brand that feels like home. From the power of being relatable and aspirational, to why repeating your origin story weekly isn't annoying (it's genius), to how to craft a personal brand that doesn't burn you out—this is a full-on mini masterclass. And it’s one that every woman in business needs to hear. In this episode, you’ll learn: [00:50] | Megan’s Journey From Network Marketing to Business Strategy How Megan went from wellness to coaching, and what she discovered about the people who actually stick around in the industry. [03:36] | Why Building a Lasting Business Matters More Than a Big Launch The longevity in business and why “slow and steady is sexy.” [04:19] | What If You Don’t Feel Like You Have a Distinctive Edge? Why being “normal” is actually your advantage and how your personality can become your most potent brand asset. [05:52] | The Power of Being Relatable AND Aspirational How to find that sweet spot between being your audience’s bestie and their biggest goal. [08:04] | The Chanel Bag Moment A real-talk moment about values, wealth, and being rooted in what actually matters to you. [11:27] | Megan’s 5-Part Framework for Your Business Story Megan walks through the exact blueprint to make your story unforgettable. [16:50] | A Real Client Example of Turning Story into Strategy Megan shares a case study of how a health coach unlocked her edge through her unique “Foundation Fix” phase. [18:28] | Where & How Often Should You Tell Your Story? From emails to reels to carousels—Megan breaks down the content strategy behind storytelling that actually converts. [19:49] | The Carousel That Got 9 Inquiries + 3 High-Ticket Sales in 48 Hours How one hook (“I gained 10 pounds during COVID...”) turned into real sales—and why simplicity works. [22:00] | Why Repetition is Key—Even on Instagram Why you should be telling your story every single week, and how to change the hook, not the heart of the message. [24:14] | Can You Have More Than One Origin Story? Spoiler: YES. We unpack how different stories attract different clients—and how to choose the right one. [26:56] | It’s Okay Not to Share Certain Stories Even if your story is powerful—like infertility, loss, divorce—you get to choose what becomes part of your brand. [30:13] | How to Tell Stories That Connect Without Always Selling Not every post needs a CTA to sell—sometimes, connection is enough. [32:34] | Organic Selling That Doesn’t Feel Like Selling Megan’s philosophy on “selling without selling,” and how to invite people to work with you in a way that feels like service. [34:48] | The 5-Day Storytelling Challenge Share one story every day you’re on social media—and watch what happens. [36:07] | Sam’s London Marathon Confession My personal story from the London Marathon—and how it connects directly to my brand values. [40:30] | The Power of Personality and Values in Building Trust This might be the most important takeaway: people hire people they know. Not just what you do, but who you are. Connect with me on Instagram here: https://www.instagram.com/_samanthahearne_/ Connect with Megan Yelaney on Instagram: https://www.instagram.com/meganyelaney/ Grab the free Business Story Blueprint: https://meganyelaney.com/business-story-blueprint Join The Bulletproof Experience Membership here: https://www.samanthahearneproducts.com/Bulletproof
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    45 mins
  • Using Email Marketing to Make Sales in Your Business

    Using Email Marketing to Make Sales in Your Business
    Jun 13 2025

    You know those moments when you're doing all the things in your business like sending the newsletter, posting on socials, launching different offers—but your email list still feels like it’s just… there? Not converting. Not doing much of anything. I’ve been there too. That’s exactly why I brought on today’s guest: Kennedy from Email Marketing Heroes.

    Kennedy has helped over 8,000 paying clients master email marketing in a way that’s simple, sustainable, and actually profitable. Before all that? He was a psychological entertainer performing on luxury cruise ships (yes, really). So when he talks about understanding people, (and getting them to take action) he knows exactly what he’s doing.

    In this episode, we go deep into the real purpose of your email list, how to finally build what Kennedy calls your “sausage machine” (aka a system that predictably turns subscribers into buyers), and why sending more emails—yes, even three a week—might be the smartest move you make this year.

    Because here’s the truth: building a list isn’t enough. What you need is a system. A machine. Something that runs in the background and brings in sales on repeat.

    This conversation is a full-on masterclass in how to stop winging it with your emails and start selling with clarity and confidence—without spending hours writing newsletters no one reads.

    In this episode, you’ll learn:

    [04:22] | Why Your Business Is Harder Without an Email List
    Kennedy breaks down why every part of your business gets easier once you have an engaged list, and what you're missing if you’re not converting through email.

    [08:31] | The Only 3 Things You Should Focus On in Your Business
    Those 3 things being audience building, conversion, and service, and how email automates one whole chunk of your workload.

    [13:59] | The Sausage Machine Strategy: Turn Leads into Sales
    How to create a system where every subscriber becomes a buyer and why most people never scale because they skip this part.

    [19:25] | The Truth About Email Metrics
    Kennedy explains why the only metric that matters is how today compares to yesterday.

    [24:30] | Want Higher Open Rates? Email More Often
    The real reason people aren’t opening your emails (it’s not your subject lines) and why you should be emailing 3x a week—minimum.

    [28:22] | The Simple Email Framework That Converts: Story, Lesson, Offer
    How Kennedy writes daily emails that sell, in 15 minutes or less and how you can steal this method today.

    [34:14] | Planning Your Email Calendar Around Promotions
    How to structure story-based emails around launch windows without overwhelming your list or yourself.

    [36:02] | Which Email Software Should You Use?
    Kennedy’s honest take on choosing the right platform (spoiler: pick the one that makes you want to puke the least).

    [40:23] | Haven’t Emailed in a While? Send This First
    Use Kennedy’s “Terrible Friend” email template to warm a cold list without scaring people off.

    [43:23] | How to Write High-Converting Emails Faster (With or Without AI)
    The secret to ditching blank-page paralysis—plus how to use ChatGPT the right way to write emails in your voice.



    Email Marketing Heros Affiliate Link: emailmarketingheroes.com/sam

    Connect with me on Instagram here:

    https://www.instagram.com/_samanthahearne_/

    Join The Bulletproof Experience Membership here:

    https://www.samanthahearneproducts.com/Bulletproof

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    47 mins
  • The Power of Having a Podcast with James Burtt

    The Power of Having a Podcast with James Burtt
    Jun 6 2025

    Picture this: you're sitting at your desk, maybe with a coffee in hand, thinking about all the content you should be creating to grow your brand. Instagram posts. Reels. Email newsletters. Maybe a blog or two. It feels like a never-ending hamster wheel, right?

    Now imagine if one piece of content could do all of that for you. One episode. Multiple platforms. Endless visibility. That’s the power of podcasting—and today, we're going deep into exactly how that works.

    In this episode, I’m joined by one of the most experienced voices in the podcasting world, James Burtt. James isn’t just a podcast strategist—he’s launched over 180 shows (and counting), worked with celebrity names and global brands like Ted Baker, and built a business by helping others amplify their voice in ways that actually drive results.

    But James didn’t come from a glamorous broadcasting background. He was a “failed” radio presenter who decided to figure it out as he went—and in doing so, he’s uncovered the real strategies that work for everyday entrepreneurs, coaches, consultants, and creatives who want to show up, stand out, and serve.

    This isn’t just a conversation about microphones or software (though we talk about that too). It’s a full-blown masterclass on content leverage, business positioning, audience building, and the behind-the-scenes truths most people don’t tell you about launching a podcast.

    In this episode, you’ll learn:

    [04:22] | Why You Shouldn’t Start a Podcast (Unless...)
    James breaks the myth that everyone should have a podcast and shares the real criteria to know if it’s right for you.

    [05:04] | The Podcast as a Content Engine
    We explore how one episode can be repurposed into 10+ forms of content across all platforms, boosting ROI and visibility.

    [07:14] | Should You Start on Zoom or Go Full Studio?
    James talks about matching your podcast production level with your brand and why “done is better than perfect.”

    [09:59] | 80% of Podcasting is Promotion
    If you only focus on recording and not promoting, you're missing the point. Learn how to actually make your podcast work for you.

    [12:03] | The 3 Most Common Podcast Goals (and How to Meet Them)
    From signing clients to building authority to avoiding video, we cover different podcast strategies based on your outcome.

    [14:51] | How One Podcast Rekindled a £80k Client Deal
    James shares jaw-dropping stories of how businesses have used podcasts to land major deals—often without even trying.

    [16:19] | How to Turn Guests into Ambassadors
    A step-by-step email strategy to make your guests feel like stars and help them promote your show.

    [18:57] | Should You Do Solo Episodes, Interviews, or Panels?
    No right answer here—just lots of smart advice on how to choose (or mix) formats based on your audience and your goals.

    [21:25] | Why Solo Episodes Build Expertise Fast
    Nervous to go solo? James explains why these are crucial for personal branding and trust.

    [26:01] | The Truth About Show Notes (and SEO)
    What actually gets pulled into search rankings and how to write show notes that help your podcast get found.

    [30:18] | Best Low-Cost Tools to Uplevel Your Podcast
    We discuss tools like Riverside, Opus Clip, and Otter.ai to help you record, edit, and repurpose your show without overwhelm.

    [33:35] | Nailing the Intro and Outro
    Tips on how to hook listeners in the first 3 seconds and create calls to action that actually convert.

    [37:08] | Why Consistency is Everything
    James leaves us with a golden reminder: consistency is your podcast’s secret weapon. Plus, why batching is a game-changer.



    Connect with me on Instagram here:

    https://www.instagram.com/_samanthahearne_/

    Connect with James Burtt here:

    https://www.instagram.com/jamesburttofficial/

    Join The Bulletproof Experience Membership here:

    https://www.samanthahearneproducts.com/Bulletproof
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    42 mins
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