The Distinctive Edge as a Business Owner in 2025 Podcast By cover art

The Distinctive Edge as a Business Owner in 2025

The Distinctive Edge as a Business Owner in 2025

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 There’s something that no one tells you when you start a business: it’s not always about who’s the smartest, who has the best graphics, or who shouts the loudest online. The ones who make it, the ones who actually last, have something else. They have an edge. In this episode, I sat down with Megan Yelaney, one of the most grounded, no-BS business coaches I know. Megan’s been in the game since 2012. She’s seen trends come and go. She's seen launches blow up and businesses burn out. And what she’s learned is that the entrepreneurs who stand out aren’t the ones doing the most—they’re the ones who know who the hell they are. Megan coined the phrase “your distinctive edge,” and let me tell you: once you hear her break it down, it will change how you show up. We’re talking about building a brand that feels like home. From the power of being relatable and aspirational, to why repeating your origin story weekly isn't annoying (it's genius), to how to craft a personal brand that doesn't burn you out—this is a full-on mini masterclass. And it’s one that every woman in business needs to hear. In this episode, you’ll learn: [00:50] | Megan’s Journey From Network Marketing to Business Strategy How Megan went from wellness to coaching, and what she discovered about the people who actually stick around in the industry. [03:36] | Why Building a Lasting Business Matters More Than a Big Launch The longevity in business and why “slow and steady is sexy.” [04:19] | What If You Don’t Feel Like You Have a Distinctive Edge? Why being “normal” is actually your advantage and how your personality can become your most potent brand asset. [05:52] | The Power of Being Relatable AND Aspirational How to find that sweet spot between being your audience’s bestie and their biggest goal. [08:04] | The Chanel Bag Moment A real-talk moment about values, wealth, and being rooted in what actually matters to you. [11:27] | Megan’s 5-Part Framework for Your Business Story Megan walks through the exact blueprint to make your story unforgettable. [16:50] | A Real Client Example of Turning Story into Strategy Megan shares a case study of how a health coach unlocked her edge through her unique “Foundation Fix” phase. [18:28] | Where & How Often Should You Tell Your Story? From emails to reels to carousels—Megan breaks down the content strategy behind storytelling that actually converts. [19:49] | The Carousel That Got 9 Inquiries + 3 High-Ticket Sales in 48 Hours How one hook (“I gained 10 pounds during COVID...”) turned into real sales—and why simplicity works. [22:00] | Why Repetition is Key—Even on Instagram Why you should be telling your story every single week, and how to change the hook, not the heart of the message. [24:14] | Can You Have More Than One Origin Story? Spoiler: YES. We unpack how different stories attract different clients—and how to choose the right one. [26:56] | It’s Okay Not to Share Certain Stories Even if your story is powerful—like infertility, loss, divorce—you get to choose what becomes part of your brand. [30:13] | How to Tell Stories That Connect Without Always Selling Not every post needs a CTA to sell—sometimes, connection is enough. [32:34] | Organic Selling That Doesn’t Feel Like Selling Megan’s philosophy on “selling without selling,” and how to invite people to work with you in a way that feels like service. [34:48] | The 5-Day Storytelling Challenge Share one story every day you’re on social media—and watch what happens. [36:07] | Sam’s London Marathon Confession My personal story from the London Marathon—and how it connects directly to my brand values. [40:30] | The Power of Personality and Values in Building Trust This might be the most important takeaway: people hire people they know. Not just what you do, but who you are. Connect with me on Instagram here: https://www.instagram.com/_samanthahearne_/ Connect with Megan Yelaney on Instagram: https://www.instagram.com/meganyelaney/ Grab the free Business Story Blueprint: https://meganyelaney.com/business-story-blueprint Join The Bulletproof Experience Membership here: https://www.samanthahearneproducts.com/Bulletproof
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