In this episode of Small Business Quick Wins, host Jay Schwedelson tackles a popular misconception about emails landing in the promotions tab. He explains why it's not the crisis many believe it to be, and shares practical advice for accurately assessing—and improving—your email performance.

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Best Moments:

(01:00) Debunking the myth about promotions tab issues

(01:37) Why less than 30% of Gmail users have tabs enabled

(02:13) The daily check habits of 50% of users with enabled tabs

(02:56) Apple’s new email categorization and its limited effect

(04:28) Determining if you actually have an email performance problem

(05:29) Segmenting engaged users for deeper insights

(06:21) Email marketing success hinges on many small factors working together

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Kickstart Growth in 2025 with 25% Off Marketing Center plans

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In this episode of Small Business Quick Wins, host Jay Schwedelson offers practical AI hacks that small businesses can use right away—without spending a dime. From enhancing your FAQ sections for better AI-driven search results to leveraging ChatGPT for marketing analyses, these easy-to-implement tricks will help you stay ahead of the curve.

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Best Moments:

(01:00) Introduction to AI tricks for small businesses

(01:25) The importance of FAQ sections on websites for AI search tools

(03:30) Using ChatGPT to analyze marketing materials

(06:01) Utilizing ChatGPT to create comparative tables for competitor analysis

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Kickstart Growth in 2025 with 25% Off Marketing Center plans

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In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back Navah Hopkins, an expert in digital marketing and PPC, to discuss the intricacies of social media algorithms, specifically on Meta platforms like Facebook and Instagram. They cover effective strategies for improving content visibility, increasing engagement, and growing followers.

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Best Moments:

(02:31) Understanding Meta's algorithm and content circulation

(03:13) Leveraging groups for better content reach

(05:42) The importance of early engagement for content visibility

(06:36) Building a network for content support

(08:36) Guiding audience behavior through clear call-to-actions

(09:42) Creating authentic and engaging content

(12:43) Optimal timing for posting content

(14:47) Strategies for increasing followers

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Guest Bio:

Navah Hopkins is an evangelist for Optmyzr and an internationally recognized speaker and instructor. Known for her expertise in PPC advertising, Navah is also passionate about rescue dogs, metal music, and gaming. She contributes regularly to industry publications and participates in marketing-focused communities on Slack and Discord.

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Kickstart Growth in 2025 with 25% Off Marketing Center plans

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In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Navah Hopkins, an expert in search ads and pay-per-click marketing. They dive deep into PPC strategies, how to navigate Google Ads, and what small businesses need to do to succeed in digital marketing.

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Best Moments:

(01:03) Introduction to pay-per-click and search ads

(04:50) What not to do when researching your own ads

(06:02) Determining goals for PPC campaigns

(06:45) Local service ads for customer acquisition

(07:19) Dealing with competitors bidding on your brand terms

(08:37) Using auction insights reports in Google Ads

(09:42) SEO vs. paid ads: which is more productive?

(12:02) Choosing between SEO and PPC based on business operations

(13:56) Brief discussion on metal music genres

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Guest Bio:

Navah Hopkins is a PPC expert and evangelist for Optmyzr. She’s an internationally recognized speaker and instructor with extensive experience in SEO and paid search marketing. A passionate metal music enthusiast and gamer, Navah contributes to major publications like Search Engine Journal and Search Engine Land. She's also an active member of professional communities like Women in Tech SEO and the Paid Search Association.

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Kickstart Growth in 2025 with 25% Off Marketing Center plans

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In this episode of Small Business Quick Wins, host Jay Schwedelson chats with Paige Graham, founder of Sweet as Choice Bakery, about turning a passion for baking into a successful business. Paige shares her journey, insights on adapting to customer feedback, and tips for managing and growing a bakery.

Best Moments:

(01:50) Introduction to Sweet as Choice Bakery and its focus on classic New Zealand baking

(02:45) Paige’s journey from passion to business ownership

(04:06) Adapting business strategies based on customer feedback

(05:13) Importance of customer reviews and feedback for product improvement

(06:55) Marketing strategies, including social media and email collection

(08:11) Time management and using Thryv for business efficiency

(10:27) Future plans for growth and expansion

(11:56) Valentine’s Day celebrations in New Zealand

(13:07) Most popular bakery item: Melting Moments

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Kickstart Growth in 2025 with 25% Off Marketing Center plans

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In this episode of Small Business Quick Wins, host Jay Schwedelson is joined by Clint Fontanella, a content expert at Thryv, to explore how small businesses can leverage both traditional and "fake" holidays to boost engagement and stand out. They discuss creative ways to tie in holidays—like Valentine's Day and March Madness—into marketing campaigns, even for industries that don’t have an obvious connection.

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Best Moments:

(01:00) Introduction to leveraging holidays in marketing

(02:17) Using Valentine's Day as an example for non-related businesses

(04:13) Exploring "fake holidays" and their marketing potential

(05:42) The importance of treating customers as human beings in marketing

(07:09) Utilizing March Madness in marketing strategies

(08:05) Using ChatGPT to find relevant holidays for marketing campaigns

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Guest Bio:

Clint Fontanella is a content expert and blog manager at Thryv, where he specializes in creating valuable content for small business owners. He shares actionable marketing strategies on Thryv's blog (thryv.com/blog), offering insights on seasonal campaigns, content marketing, and more.

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Kickstart Growth in 2025 with 25% Off Marketing Center plans

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In this episode of Small Business Quick Wins, host Jay Schwedelson explains why the first email you send to a new customer or lead is the most important—and how it can make or break future communication success. He shares practical strategies to maximize engagement, improve deliverability, and create long-term customer relationships.

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Best Moments:

(01:15) The importance of timing in sending the first email after receiving customer info

(02:58) The impact of response time on customer engagement and potential revenue

(03:29) Why standard "thank you" autoresponders are ineffective

(04:04) How the first email interaction affects future email deliverability

(05:05) Crafting effective subject lines to encourage email opens

(05:38) The importance of providing value in the email content

(06:00) Why businesses should avoid immediate sales offers in follow-up emails

(06:18) The need for value-driven content in the first 3-4 emails

(07:35) The significance of being intentional about the first few emails sent

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Kickstart Growth in 2025 with 25% Off Marketing Center plans

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In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Lisa Landsman, who handles global business development for Google. They discuss the power of Google reviews, the importance of a fully optimized Google Business Profile, and clear up common myths about Google’s review practices.

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Best Moments:

(01:05) Introduction to the topic of Google reviews and Google Business Profiles

(02:55) How to handle bad reviews and the importance of responding to all reviews

(04:26) Process for flagging reviews that violate Google's policies

(05:50) Dispelling myths about paying to remove negative reviews

(06:29) Clarification on whether paying for Google Ads affects review removal

(07:20) Discussion on whether negative reviews impact SEO

(08:36) The importance of thoroughly completing your Google Business Profile

(10:36) Adding social media links to your Google Business Profile

(11:48) Announcement of an upcoming webinar on Google Business Profiles

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Guest Bio:

Lisa Landsman handles global business development for Google, specializing in Google Business Profiles. With a wealth of experience, she helps businesses optimize their online presence and leverage Google’s tools to enhance visibility and connect with customers effectively.

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📅 Upcoming Webinar: Google Business Profile: Be Ready When Customers Search

Date: Wed. Feb 19th

Time: 1:00 pm ET

Speaker: Lisa Landsman, Global Business Development, Google

Session Overview:

More than 2 billion people connect with small businesses on Google every month. That means your Google Business Profile is a cornerstone of your online presence. If it’s missing information – or missing altogether – customers are likely to go to the competitors that are easier to find online. But the right info can make potential clients say “heck yeah” to doing business with you -- and Google’s own Lisa Landsman is diving deep into everything you need to know about setting up your GBP, making it shine, and getting customers to act, before and after the sale.

You’ll Learn:

• How users search for businesses and what they’re looking for, so you can build a profile that puts your best digital storefront forward.
• How to stay relevant by showcasing what matters to potential clients.
• Top tactics to get customers to take action – from booking an appointment to leaving a review.
• And more!

Register Now for the Webinar

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Kickstart Growth in 2025 with 25% Off Marketing Center plans

🚀 thryv.com/wins