In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back Navah Hopkins, an expert in digital marketing and PPC, to discuss the intricacies of social media algorithms, specifically on Meta platforms like Facebook and Instagram. They cover effective strategies for improving content visibility, increasing engagement, and growing followers.

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Best Moments:

(02:31) Understanding Meta's algorithm and content circulation

(03:13) Leveraging groups for better content reach

(05:42) The importance of early engagement for content visibility

(06:36) Building a network for content support

(08:36) Guiding audience behavior through clear call-to-actions

(09:42) Creating authentic and engaging content

(12:43) Optimal timing for posting content

(14:47) Strategies for increasing followers

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Guest Bio:

Navah Hopkins is an evangelist for Optmyzr and an internationally recognized speaker and instructor. Known for her expertise in PPC advertising, Navah is also passionate about rescue dogs, metal music, and gaming. She contributes regularly to industry publications and participates in marketing-focused communities on Slack and Discord.

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