Small Business Quick WINS w/ Jay Schwedelson l Presented By Thryv

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  • Summary

  • Welcome to Small Business QUICK WINS - the how-to podcast on exactly how to grow your business. Join us as we dive deep into every aspect of growing a small business, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your business game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to small business mastery, empowering you to make the right decisions and drive remarkable results. Tune in to Small Business QUICK WINS to unlock the full potential of your business, stay ahead in the competitive landscape, and embark on this thrilling growth adventure with us! MASSIVE thank you to our Sponsor, Thryv!! Thryv's all-in-one business management software helps small businesses reach more customers, stay organized and get paid faster. With Thryv, small businesses can manage their workflows, teams and client interactions anytime, anywhere and on any device. Regardless of your size, check out Thryv today to get the solutions you need to grow your business!
    © 2024 Small Business Quick WINS w/ Jay Schwedelson l Presented By Thryv
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Economics Leadership Management Management & Leadership
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Episodes
  • EMAIL MYTH BUSTED! Gmail Tabs & How to Measure Real Email Performance

    EMAIL MYTH BUSTED! Gmail Tabs & How to Measure Real Email Performance
    Mar 13 2025

    In this episode of Small Business Quick Wins, host Jay Schwedelson tackles a popular misconception about emails landing in the promotions tab. He explains why it's not the crisis many believe it to be, and shares practical advice for accurately assessing—and improving—your email performance.

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    Best Moments:

    (01:00) Debunking the myth about promotions tab issues

    (01:37) Why less than 30% of Gmail users have tabs enabled

    (02:13) The daily check habits of 50% of users with enabled tabs

    (02:56) Apple’s new email categorization and its limited effect

    (04:28) Determining if you actually have an email performance problem

    (05:29) Segmenting engaged users for deeper insights

    (06:21) Email marketing success hinges on many small factors working together

    ===================================

    Kickstart Growth in 2025 with 25% Off Marketing Center plans

    🚀 thryv.com/wins
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    8 mins
  • FREE AI TRICKS FOR SMALL BUSINESSES! Must-Know Tips on Using ChatGPT & More

    FREE AI TRICKS FOR SMALL BUSINESSES! Must-Know Tips on Using ChatGPT & More
    Mar 6 2025

    In this episode of Small Business Quick Wins, host Jay Schwedelson offers practical AI hacks that small businesses can use right away—without spending a dime. From enhancing your FAQ sections for better AI-driven search results to leveraging ChatGPT for marketing analyses, these easy-to-implement tricks will help you stay ahead of the curve.

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    Best Moments:

    (01:00) Introduction to AI tricks for small businesses

    (01:25) The importance of FAQ sections on websites for AI search tools

    (03:30) Using ChatGPT to analyze marketing materials

    (06:01) Utilizing ChatGPT to create comparative tables for competitor analysis

    ===================================

    Kickstart Growth in 2025 with 25% Off Marketing Center plans

    🚀 thryv.com/wins
    Show more Show less
    9 mins
  • MASTERING META ALGORITHMS FOR BUSINESS GROWTH! Navah Hopkins on Boosting Content Engagement

    MASTERING META ALGORITHMS FOR BUSINESS GROWTH! Navah Hopkins on Boosting Content Engagement
    Feb 27 2025

    In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back Navah Hopkins, an expert in digital marketing and PPC, to discuss the intricacies of social media algorithms, specifically on Meta platforms like Facebook and Instagram. They cover effective strategies for improving content visibility, increasing engagement, and growing followers.

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    Best Moments:

    (02:31) Understanding Meta's algorithm and content circulation

    (03:13) Leveraging groups for better content reach

    (05:42) The importance of early engagement for content visibility

    (06:36) Building a network for content support

    (08:36) Guiding audience behavior through clear call-to-actions

    (09:42) Creating authentic and engaging content

    (12:43) Optimal timing for posting content

    (14:47) Strategies for increasing followers

    ===================================

    Guest Bio:

    Navah Hopkins is an evangelist for Optmyzr and an internationally recognized speaker and instructor. Known for her expertise in PPC advertising, Navah is also passionate about rescue dogs, metal music, and gaming. She contributes regularly to industry publications and participates in marketing-focused communities on Slack and Discord.

    ===================================

    Kickstart Growth in 2025 with 25% Off Marketing Center plans

    🚀 thryv.com/wins
    Show more Show less
    19 mins
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