In this episode of Digital Marketing Gyaan, we’re joined by Jeff Wenberg — founder of the FactMethod.com and messaging strategist behind brands like Leadpages, Zipify, and Salesforce.

We explore how marketers and business owners can dramatically improve conversions by aligning their content storytelling with the funnel stage and user intent. From top-of-funnel curiosity to bottom-of-funnel buying decisions, Jeff explains how to shift your messaging based on user awareness and behavior.

You’ll learn:
✅ Why most funnels fail to convert cold traffic
✅ How to craft enrollment stories at each stage
✅ Real-world examples of content realignment that moved the needle
✅ How to avoid sounding “too markety” and start speaking your buyer’s language
✅ Tools and methods to test and optimize funnel content

Whether you're in B2B, SaaS, coaching, or eCommerce — this episode is your blueprint to more intentional, high-performing content.

Chris Norton is the Founder and Managing Director ofProhibition PR, an award-winning agency transforming brands from overlooked to unforgettable. Starting in his garage, Chris built Prohibition PR into a powerhouse, ranked in the top ten and recognized as PRCA’s Medium-Sized Agency of the Year. With over 25 years of experience, he has crafted measurable, impactful strategies for top-tier clients such as the University of Oxford, Philips, NHS, Barbour, and Interflora.

Chris is also a global thought leader, keynote speaker, blogger, co-author of a best-selling marketing book,and host of Embracing Marketing Mistakes, a top 10 UK marketing podcast with over 110,000 downloadsand 350,000 YouTube views.

Luke Yarnton, co-founder of The Rave - a game-changing platform helping e-commerce brands spot influencers the moment they make a purchase. With global experience across fintech and e-commerce, Luke has launched ventures from London to New York, Singapore, and now callsMexico City home. His work is reshaping how brands think about influence, authenticity, and word-of-mouth in the digital era.

Matt specializes in helping ambitious CEOs, Founders, Boards and Investors transform financial complexity into strategic clarity, guiding you from reactive, intuition-based decisions to data-driven growth strategies that unlock your company's full potential.
His approach goes beyond traditional CFO services. He helps CEOs build a financial foundation that turns complexity into clarity.

Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency that empowers direct-to-consumer retail brands to accelerate growth on major marketplaces, including Amazon and Walmart. Will has vast experience leading strategic planning and tactical execution for eCommerce brands, managing channel growth and driving results for well-known brands such as Instant Pot, Pyrex, and Derma E

As the Communications Engagement Coordinator at Tangelic, Nozi draws on her vast experience in media, broadcasting, and content production to craft campaigns that inspire action and foster meaningful change in underserved communities. From pre-production research to digital engagement strategies, Nozi brings unique insights to the table.

Let’s dive into the world of grassroots campaigns and social media innovation.

RUSS HENNEBERRY is an AI-powered digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. He’s also the Founder of theCLICK, an AI marketing training and community platform.

Russ also consults and trains employees to increase marketing efficiency and ROI using AI technology and tactics. He’s worked on digital marketing projects for dozens of small and mid-sized businesses. Russ has also certified thousands of professionals in content marketing, email marketing, and search engine optimization (SEO).

Paul Banks is the Founder of Javelin Content Management. With expertise in video marketing, content repurposing, and AI, Paul focuses on helping businesses build trust and scale engagement through the power of video. His journey from corporate life to entrepreneurship as an ADHD business owner and father brings a unique and relatable perspective to the table. Paul is passionate about simplifying complex marketing concepts into actionable strategies