Unilever is making a strategic shift toward influencer marketing instead of traditional advertising. This massive consumer goods company is responding to increasing consumer skepticism by collaborating with authentic voices to promote their vast range of products.

• Unilever owns countless FMCG products from personal care items to foods
• Traditional brand advertising is becoming less effective at building consumer trust
• The company is now working with influencers like Sophie Hinchcliffe to reach consumers
• This signals a major industry trend toward personalized, relatable content
• A blended approach of traditional and digital channels with user-generated content is showing good results
• Even the biggest spenders on traditional advertising are finding they need to invest more in social channels
• Brand studies are showing insufficient lift from traditional advertising alone

Thanks for tuning in to Brand News Today!

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

Think your ad campaigns are performing well? Think again. In this week’s episode of Digital Horizons, we’re uncovering 5 costly mistakes most businesses make with their Google Ads, Meta Ads, and overall digital marketing strategy—and how to fix them.

✅ Why Meta’s ASC campaigns might be inflating your results

✅ How brand search is sabotaging your ROI

✅ Why you should ignore Google reps (yes, really)

✅ The truth about ROAS and why it’s misleading

✅ Why spending too little could be your biggest problem

Whether you’re a business owner, eCommerce brand, or marketing manager, this episode will help you cut the waste and scale your ad performance profitably.

💡 We’re pulling back the curtain on agency tricks, platform manipulation, and budget traps—so you can take control of your marketing spend.

📈 Get smarter with your ads. Stop wasting money. Start seeing real results.

🎧 Subscribe to Digital Horizons for weekly insights into modern marketing and AI tools.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

AI search engines are causing significant shifts in how users find information and interact with digital content. Traditional search methods are being disrupted as AI tools consolidate information from multiple sources into comprehensive answers, changing user behavior and expectations.

• AI tools like ChatGPT are changing how people research by consolidating information from multiple sources
• Google search results now feature AI summaries pushing organic listings further down
• Users increasingly trust AI-generated answers without clicking through to source websites
• Tourism clients see potential benefits when AI accurately presents their destinations in search summaries
• Content strategy should focus on providing well-structured information that AI can easily interpret
• Despite 1,950% increase in AI search referrals during Cyber Monday, traditional search still dominates
• Digital agencies must monitor these trends as they may impact where clients advertise in the future
• Habit shifts from Google to AI search will likely happen gradually as users adapt to new technologies

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

We explore OpenAI's Sora platform through their recently released short film featuring animals using screens in the wild. This text-to-video AI generation tool represents a significant leap forward in quality and realism compared to previous AI video generation capabilities we've reviewed.

• Sora is included with ChatGPT subscription plans ($20 or $200)
• The AI-generated short film looks remarkably real until animals pull out phones
• Audience reactions at screenings show people genuinely entertained, not just impressed by the technology
• Production quality rivals expensive CGI without requiring traditional production processes
• This technology will likely reduce the need for many production shoots in advertising
• Future applications could include completely personalized movie experiences generated by AI

Check out Sora Selects to see these incredible AI-generated short films for yourself and consider how this technology might transform content creation in your industry.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

Unlock the secrets to skyrocketing your sales strategy with live shopping—an innovative approach transforming online retail. Ever wondered how to harness the power of social media to democratize traditional sales channels? This episode is your roadmap, featuring actionable insights on crafting compelling live shopping events. From pre-event preparation to content planning and technical execution, we reveal the critical steps necessary to captivate audiences. With real-world examples and compelling statistics, discover how urgency can turbocharge conversion rates and drive sales growth. Prepare to step up your sales game with strategies like creating buzz-worthy countdowns and engaging interactions that keep your audience hooked.

Join us as we unveil the magic behind maximizing live shopping success with time-sensitive deals and exclusive offers that trigger impulse buys. We emphasize the significance of showcasing products in action and customizing discount codes for precise sales tracking. As we explore various industries, you'll see how live selling benefits both products and services while creating valuable marketing assets. Plus, get insider tips for leveraging live streaming during major sales events like Black Friday and Cyber Monday. With James eager to test these strategies, this episode promises a treasure trove of ideas to elevate your brand's live shopping approach. Don't miss out on this chance to master the dynamic world of live shopping and turn your viewers into loyal customers.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

Uncover the strategic motivations behind the transformative power of rebranding as we explore the journey of WHD alongside James Walker and Brian Hastings. Listen in to learn how rebranding is much more than a new logo—it's about aligning business objectives, market positioning, and customer values to support growth and enhance market perception. With insights from their collaboration, Walker and Hastings share the importance of ensuring a new brand identity stands on its own while maintaining ties to its origins. They dive into how WHD transitioned from Walker Hill's marketing division to a prominent digital marketing agency, highlighting the pivotal role of strategic business needs in guiding this evolution.

Gain insights into the complexities of crafting a brand identity that truly resonates with customers through engaging workshops. Discover the challenges WHD faced in selecting a visual identity amidst diverse opinions and how they ensured internal buy-in. The duo offers a candid look at the logistical challenges of rolling out a cohesive brand presence, from initial concepts to full implementation. By sharing their experiences, Walker and Hastings reveal the meticulous work involved in updating every branded aspect of a business, ensuring consistency and reinforcing the brand's strengths. From navigating stakeholder expectations to capturing growth opportunities, this episode is packed with valuable lessons on achieving a powerful and well-respected brand.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

What if the next big player in AI isn't American? Join us as we unravel the excitement and controversy surrounding DeepSeek, a newcomer poised to challenge the dominance of giants like ChatGPT and Claude. This episode of Brand News dives into how DeepSeek is leveraging older NVIDIA GPUs and an open-source model to revolutionize AI development, potentially offering solutions at a fraction of the cost. We take you through the seismic shifts in the stock market and the waves of fear rippling through established AI titans, raising intriguing questions about the future of AI accessibility and affordability.

In our discussion, we don't shy away from the controversies, particularly the data privacy concerns tied to DeepSeek's Chinese origins. How will these issues affect its adoption, and what does this mean for developers and investors alike? Our team brings you insights on the strategic ambitions of DeepSeek to set a new standard for AI large language models. We explore whether this could be the dawn of more affordable innovation in the AI industry or just another passing tech trend. Tune in to discover why this is one story you can't afford to ignore if you care about the future of artificial intelligence.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

What happens when entertainment meets education in a seamless dance? You'll find out as we unravel the magic of edutainment, a realm where even the driest subjects transform into engaging stories. We kick things off with a deeply personal tale of overcoming confidence hurdles and how mastering the art of presentation can be a game-changer in content creation. From personal trainers making waves on TikTok with engaging nutrition tips to the innovative ways educational content is reshaping digital marketing and accounting, we explore the limitless possibilities of marrying fun with learning.

Join us as we spotlight TikTok's Adam Sullivan, a creator who brilliantly fuses humor with fitness advice, proving that education doesn't have to be boring. With the help of tools like ChatGPT, we unlock creative strategies to keep audiences hooked, including series formats, quick cuts, and interactive segments. Consistency is key, and we share how maintaining a distinct content style can build anticipation and loyalty among followers. Whether you're in law, fitness, or any field that could use a spark, this episode is packed with practical tips to elevate your content strategy and captivate your audience.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous