Unilever is making a strategic shift toward influencer marketing instead of traditional advertising. This massive consumer goods company is responding to increasing consumer skepticism by collaborating with authentic voices to promote their vast range of products.

• Unilever owns countless FMCG products from personal care items to foods
• Traditional brand advertising is becoming less effective at building consumer trust
• The company is now working with influencers like Sophie Hinchcliffe to reach consumers
• This signals a major industry trend toward personalized, relatable content
• A blended approach of traditional and digital channels with user-generated content is showing good results
• Even the biggest spenders on traditional advertising are finding they need to invest more in social channels
• Brand studies are showing insufficient lift from traditional advertising alone

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The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

Think your ad campaigns are performing well? Think again. In this week’s episode of Digital Horizons, we’re uncovering 5 costly mistakes most businesses make with their Google Ads, Meta Ads, and overall digital marketing strategy—and how to fix them.

✅ Why Meta’s ASC campaigns might be inflating your results

✅ How brand search is sabotaging your ROI

✅ Why you should ignore Google reps (yes, really)

✅ The truth about ROAS and why it’s misleading

✅ Why spending too little could be your biggest problem

Whether you’re a business owner, eCommerce brand, or marketing manager, this episode will help you cut the waste and scale your ad performance profitably.

💡 We’re pulling back the curtain on agency tricks, platform manipulation, and budget traps—so you can take control of your marketing spend.

📈 Get smarter with your ads. Stop wasting money. Start seeing real results.

🎧 Subscribe to Digital Horizons for weekly insights into modern marketing and AI tools.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

AI search engines are causing significant shifts in how users find information and interact with digital content. Traditional search methods are being disrupted as AI tools consolidate information from multiple sources into comprehensive answers, changing user behavior and expectations.

• AI tools like ChatGPT are changing how people research by consolidating information from multiple sources
• Google search results now feature AI summaries pushing organic listings further down
• Users increasingly trust AI-generated answers without clicking through to source websites
• Tourism clients see potential benefits when AI accurately presents their destinations in search summaries
• Content strategy should focus on providing well-structured information that AI can easily interpret
• Despite 1,950% increase in AI search referrals during Cyber Monday, traditional search still dominates
• Digital agencies must monitor these trends as they may impact where clients advertise in the future
• Habit shifts from Google to AI search will likely happen gradually as users adapt to new technologies

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous