In this episode, Gina Whelehan of Butler/Till shares how their agency is aligning innovation with its core values by using Scope3’s Brand Standards to power safer, smarter campaigns. Listen in to discover how they’re applying agentic AI to reduce manual lift, increase transparency, and deliver cleaner media across healthcare and local clients.

AXA’s Marine Gissy (Global Media Lead) and Martin Powell (Group Sustainability Director) join Scope3’s Anne Coghlan to explore how sustainability has become a strategic pillar for one of the world’s largest insurers. Touching on how advertisers can reduce waste and pioneer responsible media practices, our conversation charts how AXA is connecting climate leadership to real-world marketing performance.

Lori Goode, CMO of Index Exchange, sits down with Scope3’s Anne Coghlan to discuss how Index is embedding sustainability in every layer of its operations, from data centers to decisioning. Together they explore the power of sell-side optimization, the potential of agentic media to reduce waste, and why Index is betting big on AI as both a business driver and training priority.

In this episode of Scope3's Sustainable Growth Series (SEA Edition), Bharat Khatri, Chief Digital Officer at Omnicom Media Group APAC, shares how OMG is integrating sustainability into every stage of media planning and buying. From building carbon calculators to reducing emissions across supply paths, Bharat explains how smarter media strategies are reshaping digital advertising across the region.

In this episode of Scope3's Sustainable Growth Series (SEA Edition), Melis Erdinç, Head of Digital Marketing at Arçelik Hitachi, shares how sustainability is becoming a strategic priority across SEA. From sustainable content creation to green cloud computing, Melis explains how Arçelik Hitachi is blending tradition with innovation to drive greener digital practices.

In this episode of Scope3's Sustainable Growth Series (SEA Edition), Amy Cherry, Impact-Driven Digital Marketer, shares how sustainable media buying can cut carbon emissions while driving business outcomes. From reducing emissions by 27% in a single campaign to lowering CPL by 79%, Amy explains how smarter media strategies are reshaping how brands approach digital advertising.

In this episode of Scope3's Sustainable Growth Series (SEA Edition), Joe Nguyen, Senior Strategic Advisor at H+ (Hakuhodo/HDY One), explains how sustainable media is taking hold across SEA. He shares stories from his 30-year journey in ad tech, his role in bringing the first Tesla to Singapore, and why he believes smarter measurement and carbon accountability are key to sustainable growth in media.

In this episode of Scope3's Sustainable Growth Series (SEA Edition), HP's Brian Gabriel del Val shares how sustainability is reshaping media strategy across Japan and Oceania. From measuring carbon emissions in media buys to balancing efficiency with impact, Brian explains why greener media is becoming a business imperative in SEA.