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Conversations on Sustainability

Conversations on Sustainability

By: Scope3
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About this listen

 Achieving sustainability in media and advertising is possible through two levers: innovation and efficiency. This podcast mini series features advertising visionaries driving change across both of these factors. Each episode provides a glimpse into the sustainability conversations happening at some of the biggest digital media companies around the world.Copyright 2024 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • How Butler/Till Is Using Agentic AI to Advance Values-Driven Media

    How Butler/Till Is Using Agentic AI to Advance Values-Driven Media
    Jul 1 2025

    In this episode, Gina Whelehan of Butler/Till shares how their agency is aligning innovation with its core values by using Scope3’s Brand Standards to power safer, smarter campaigns. Listen in to discover how they’re applying agentic AI to reduce manual lift, increase transparency, and deliver cleaner media across healthcare and local clients.
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    14 mins
  • Sustainability as Strategy: How AXA Aligns Risk, Media, and Impact

    Sustainability as Strategy: How AXA Aligns Risk, Media, and Impact
    Jul 1 2025

    AXA’s Marine Gissy (Global Media Lead) and Martin Powell (Group Sustainability Director) join Scope3’s Anne Coghlan to explore how sustainability has become a strategic pillar for one of the world’s largest insurers. Touching on how advertisers can reduce waste and pioneer responsible media practices, our conversation charts how AXA is connecting climate leadership to real-world marketing performance.
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    33 mins
  • AI, Efficiency, and the Future of Sell-Side Programmatic with Index Exchange

    AI, Efficiency, and the Future of Sell-Side Programmatic with Index Exchange
    Jul 1 2025

    Lori Goode, CMO of Index Exchange, sits down with Scope3’s Anne Coghlan to discuss how Index is embedding sustainability in every layer of its operations, from data centers to decisioning. Together they explore the power of sell-side optimization, the potential of agentic media to reduce waste, and why Index is betting big on AI as both a business driver and training priority.
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    8 mins
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