Filmed On: 9th April 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & HimIn this episode, Jamie D'Alessandro, Associate SEO Strategist at Amsive Digital, shares her take on the shifting landscape of SEO - from returning to core best practices and a ‘less is more’ mindset, to the importance of fixing website fundamentals before chasing trends. She discusses how to navigate client expectations in the age of AI, which metrics still matter most, and why tracking success is becoming more complex. Jamie also unpacks the problems with overused SEO tactics, reflects on the evolving role of websites, and highlights why being a well-rounded digital marketer is more important than ever.Fill in SEO survey - https://forms.gle/Fa8nK5Vig8sf2vtT9Search With Sean Live Video - https://www.youtube.com/watch?v=D1RpUtqq2cE&t=2sConnect with Jamie - https://www.linkedin.com/in/jldalessandro/https://www.searchwithsean.com/

Filmed On: 3rd April 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & HimThinking about going freelance in SEO or copywriting? In this Chat With Sean, I speak with experienced freelance SEO copywriter Lois Neville about what it’s really like. We cover:- A day in the life of a freelancer- How to find your first clients- Why niching down matters - The biggest benefits & challenges of freelancing- How generative AI is changing SEO copywriting- Tools, workflows, and tips for getting startedFill in SEO survey - https://forms.gle/Fa8nK5Vig8sf2vtT9Connect with Lois - https://www.linkedin.com/in/lois-neville-seo-copywriter/https://www.searchwithsean.com/

I sat down with Matt Pyke, Managing Director of Fly High Media, to talk about how his agency is using AI to boost efficiency, what they look for when hiring, the key metrics driving their campaigns, and what the future holds for digital marketing agencies – plus plenty more.Connect with Matt - https://www.linkedin.com/in/matthewjpyke/https://www.flyhighmedia.co.uk/https://www.searchwithsean.com/

Despite a few gremlins in the system, I had a fantastic chat with Andrew Holland, Director of SEO at digital marketing agency JBH. Andrew is also a writer for Marketing Week and Search Engine Land.As always, he shared strong opinions and valuable thoughts on the future of SEO jobs, including the evolving role of technical SEO, optimising for word embeddings, practical problem-solving strategies, the importance of blogging, and much more.I’m looking forward to having Andrew back on in the future! Apologies again for any tech issues, but despite them, the discussion was insightful and a real learning experience. Connect With Andrew - https://www.linkedin.com/in/andrew-holland-seo/ https://jbh.co.uk/services/seo/

Georgia is the co-founder of Switch Key Digital and an international speaker, including at SEO Estonia and Digital Marketing Europe. She also organizes Women in SEO & Digital Marketing Sydney.The discussion covered the evolution of search, the impact of AI on SEO strategies, the importance of SXO (Search Experience Optimisation), and information gain in content creation, while also exploring content audits, AI-generated summaries, zero-click searches, and the future of SEO in an AI-driven landscape.Connect with Georgia - https://www.linkedin.com/in/georgiaswtan/https://www.switchkeydigital.com/

Lucy Gornall is an award-winning former Health and Fitness Editor turned freelance journalist and copywriter, specialising in health, fitness, wellbeing, travel, and lifestyle content. She has contributed to various online and print publications, developed branded content for diverse clients. Additionally, Lucy is a certified personal trainer. During our chat, Lucy and I covered a range of key topics shaping journalism and content creation in the digital world. We discussed the emerging digital platforms and technologies that are set to impact journalism in the coming years, as well as how copywriters can maintain originality and authenticity amidst the rise of AI-generated content. We also explored how journalists can effectively integrate AI tools into their reporting while upholding ethical standards and credibility. Lucy shared insights into making pitches stand out, particularly when engaging with trending topics, and we delved into strategies for creating branded content that balances journalistic integrity with a brand’s messaging + much more!

I welcomed Bibi Raven (also known as Bibi The Link Builder) to the show, an expert in creative and effective link-building strategies. With over 8 years of experience, Bibi has helped countless businesses improve their online presence by designing campaigns that combine data-driven strategy with a human touch. The discussion highlighted the ongoing importance of backlinks, creative strategies like brainstorming linkable assets, leveraging AI and tools for insights, real-life demos across industries, and tailored outreach for effective link-building. Connect with Bibi - https://www.linkedin.com/in/bibiraven/ Websites included - https://www.theghostbustours.com/ https://magicmadhouse.co.uk/ https://spacemesh.co.uk/

Gizem has 8 years of hands-on experience specializing in SEO, lead generation, SEM, SMM and comprehensive 360-degree marketing strategies. She is the founder & principal consultant of Marketing Tips Digital and recently spoke at BrightonSEO. Despite some technical difficulties, this video with Gizem Bingöl Girginer featured a fantastic and insightful chat, covering social SEO and how it differs from traditional SEO, the key steps to mastering Instagram SEO, understanding the platform's algorithm, debunking common myths, helping small creators compete, deciding on the right social channels, starting a career in digital marketing, and where the industry is headed in the next two years. Key Links - Connect with Gizem - https://www.linkedin.com/in/gizembingol/ https://www.marketingtipsdigital.com/ https://www.instagram.com/marketingtipsforeveryone/