Episodes

  • Phil Gamache: Tools Are Interchangeable, People Aren’t
    Jul 1 2025

    In a MarTech landscape saturated with tools and AI-powered everything, Phil Gamache offers a timely reminder: the tech only matters if the humans using it are empowered. He and Sara dive into the rise of “counterculture” marketing—where brands win by spotlighting the people behind the process, not just the tools that power them.

    Phil:
    " It's not a differentiating factor to say that you're AI-powered. It's the default now. You should be, and it shouldn't really be part of your messaging.”

    Links & Resources:
    Connect with Sara: linkedin.com/in/sara-faatz-b67213
    Connect with Phil: linkedin.com/in/gamacp
    Explore The Humans of MarTech: humansofmartech.com
    Learn more about Progress: progress.com

    Timestamps:
    00:30 –  Spotlighting Martech Tools
    03:15 – The Human Element in Martech
    04:55 – Innovative Uses of AI in Martech
    07:05 – AI Advice for Beginners
    09:05 – Industry Leaders for Inspiration

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    13 mins
  • Hazem El Zayat: AI Was Meant for More
    Jun 17 2025

    Hazem El Zayat, Chief Experience Officer for the MENA region at Ogilvy, joins Sara to challenge the status quo of how AI is used in marketing today. From content generators to so-called chatbots, Hazem argues we’ve only scratched the surface of what AI can and should be doing. Hazem discusses why strategy must always come before tech selection, how brands can co-design relationships with customers, and why predictive modeling and next-best-action frameworks are the future of AI-powered experience.

    Hazem:
    "Is writing emails what AI was meant for? Not really. Let’s talk about predictive modeling, natural language processing, and elevating healthcare, travel, and more."

    Links & Resources:
    Connect with Sara: linkedin.com/in/sara-faatz-b67213
    Connect with Hazem: linkedin.com/in/hazem-el-zayat-ccxp-2871593
    Learn more about Progress: progress.com

    Timestamps:
    00:20 – The overwhelming MarTech landscape: too many tools, not enough strategy
    01:40 – AI misuse: What it’s doing vs. what it should be doing
    04:30 – Why chatbots often disappoint
    05:00 – True CX: Relationship co-design, not customer “management”
    07:45 – CX done right: Banks, airlines, and even a luxury retailer
    08:35 – MarTech hot take: CX is everyone’s job
    10:05 – Go-to sources for MarTech inspiration

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    12 mins
  • Juan Mendoza: Volitional Personalization Is Here
    Jun 3 2025

    Juan Mendoza, CEO of The Martech Weekly, joins the show to unpack a major shift in customer experience: volitional personalization. As consumers increasingly rely on AI agents like ChatGPT to guide purchase decisions, marketers are losing control over the touchpoints that once defined the buyer journey. Juan and Sara dive into how this pull-based model flips the script on traditional campaign strategies and forces brands to rethink their approach to data, content, and visibility.

    Juan:
    “Consumers actually using AI agents to do their bidding for them is an entirely new channel that we have no idea how to grapple with yet.”

    Links & Resources:
    Connect with Sara: linkedin.com/in/sara-faatz-b67213
    Connect with Juan: linkedin.com/in/juan-mendoza-2b3a63a4
    Read The Martech Weekly: themartechweekly.com
    Learn more about Progress: progress.com

    Timestamps:
    00:25 – The rise of agentic AI in marketing
    01:15 – Navigating the hype vs. harm of AI agents
    02:45 – Real-world example: AI-driven real estate personalization
    03:50 – Volitional personalization vs. speculative personalization
    05:30 – Why combining push and pull strategies matters
    07:00 – Alarm clocks, AI, and the new search experience
    08:10 – Juan’s hot take: The death of marketing visibility
    10:20 – Where Juan goes to learn: Hacker News & hands-on experimentation

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    13 mins
  • Mallory Russell: On the AI Offense
    May 20 2025

    Mallory Russell, an award-winning content marketing strategist, joins the show to share why marketers need to lean into AI experimentation and rethink traditional playbooks. As the lines between content, MarTech, and AI continue to blur, Mallory explores how to make smart, strategic bets without losing sight of brand, quality, or human connection.

    Sara and Mallory discuss approaching AI as a tool - not a strategy. They also cover the shifting landscape of SEO, how zero-click search is impacting content distribution, and why composable MarTech stacks are the future.

    Mallory:
    “There’s no playbook for AI yet. That makes it exciting. Everyone is experimenting… and that’s exactly what we should be doing.”

    Links & Resources:

    • Connect with Sara: linkedin.com/in/sara-faatz-b67213
    • Connect with Mallory: linkedin.com/in/malloryrussell
    • Learn more about Progress: www.progress.com

    Timestamps:
    00:20 — MarTech’s Role in Scaling Content
    01:30 — From “More Content” to Better Content
    03:00 — New Metrics for the AI Era
    04:30 — Zero-Click Search & Brand Visibility
    06:00 — AI as a Tool, Not a Strategy
    07:45 — Experimentation Over FOMO
    09:10 — Composable MarTech Stacks & Citizen Developers
    12:00 — Building Tools for Non-Technical Teams
    13:00 — Where Mallory Finds Her Inspiration

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    14 mins
  • Karen Steele: Good Data In, Good Data Out
    May 6 2025

    Karen Steele, Founder of Steele-Alloy and seasoned Fractional CMO, joins the show to talk about the future of B2B marketing and why data quality is more important than ever.

    Karen and Sara explore how account-based marketing (ABM) has evolved into more sophisticated strategies centered on buying groups and behavioral signals. They also dive into the challenges of data integration, the critical role of marketing ops in maintaining data hygiene, and how AI can elevate human creativity when fed with the right data.

    Karen:
    “You can only do smart AI and get great content and results if you have good data that you're using with the AI… You’ve got to get the data right, and somebody has to be the shepherd of that data. Marketing ops, sales ops, revenue ops—they hold the keys to the kingdom.”

    Links & Resources:
    Connect with Sara: linkedin.com/in/sara-faatz-b67213
    Connect with Karen: linkedin.com/in/karenmsteele
    Learn more about Progress: www.progress.com
    Learn more about Steele-Alloy: www.steele-alloy.com

    Timestamps:
    00:20 - Current MarTech Trends: Data and AI
    01:35 - SEO and AI: The Future of Search
    04:00 - Marketing Metrics and Data Quality
    06:10 - AI Tools and Sales Enablement
    07:30 - Evolution of Buyer Journeys

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    13 mins
  • Scott Brinker: Don’t Deploy and Annoy with AI
    Apr 22 2025

    Scott Brinker, VP of Platform Ecosystem at Hubspot and Editor at chiefmartec, joins the show to break down what not to do with AI agents, and why the ever-expanding martech landscape is actually a win for marketers.

    Scott and Sara also dig into the transition from siloed databases to more integrated data warehouses, the growing role of AI in enhancing customer service and content production, and the importance of maintaining human oversight.

    Scott:

    “I understand the complex landscape is challenging to navigate but if you pull back the cover of the capitalistic engine that's at work, it is this incredible span of entrepreneurship that is focused on empowering marketers. That is a gift to marketing, not a problem.”

    Links & Resources:

    • Connect with Sara: linkedin.com/in/sara-faatz-b67213
    • Connect with Scott: linkedin.com/in/sjbrinker
    • Learn more about Progress: www.progress.com
    • Check out chiefmartec: chiefmartec.com

    Timestamps:
    00:35 -     The Evolution of Data in MarTech
    02:15 -    AI in Customer Service and Content Production
    04:10 -    The Role of Humans in AI-Driven Marketing
    06:00 -    SEO, AI Agents, and Content Validation
    10:00 -  Marketing Technology Landscape Report

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    12 mins
  • Jennifer Ortiz: Humans Make Marketing Work
    Apr 8 2025

    Jennifer Ortiz, EVP of Marketing at Progress, joins 10 Minute Martech to share how marketers can keep the human touch alive in an AI-driven world.

    As AI agents reshape customer journeys, Jennifer and Sara dive into why personalization still matters, how the AI era is unlocking new opportunities for marketers, and practical ways to put AI tools to work. They also explore the future of SEO—and why keeping content fresh is critical for AI-powered marketing strategies.

    Jennifer:
    “Talking to your customers, your communities, user groups, your peers—that's going to keep human connection. Building trust is a human element.”

    Links & Resources:
    Connect with Sara: linkedin.com/in/sara-faatz-b67213
    Connect with Jennifer: linkedin.com/in/jennifer-ortiz-8428572
    Learn more about Progress: www.progress.com

    Timestamps:
    00:35 -  Classic, Moderate, and New MarTech Challenge
    02:00 -    AI and Marketing: The Future is No
    04:25 -   Human-Centered Marketing in a Tech-Driven World
    06:30 -    Practical Applications of AI in Marketing
    09:15 -  Content in the AI Era

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    13 mins
  • Frans Riemersma: Connecting Your Soul and Data
    Mar 25 2025

    Frans Riemersma, Founder of Martech Tribe, joins 10 Minute Martech to talk about the real magic of data—connecting it to the soul of your brand.

    Frans and Sara cut through the hype on AI, breaking down why customer-centric marketing drives real results. They dive into the State of Martech report, the gap between AI’s promise and reality, and how “Brand LLMs” can streamline campaigns without losing your brand’s identity.

    Frans:

    “You believe software will solve your problems and then get angry because it doesn't… Maybe the answer is inside. Maybe I should look deeper and resonate with my customer. ‘What should I do?’ linked with data. Storytelling is what we do as marketers, so then you start to learn how to connect your soul and data, which is storytelling.”

    Links & Resources:

    • Connect with Sara: linkedin.com/in/sara-faatz-b67213
      Connect with Frans: linkedin.com/in/fransriemersma
      Learn more about Progress: www.progress.com
      Learn more about MartechTribe: www.martechtribe.com

    Timestamps:
    00:25 - GenA in Martech
    02:55 -   State of MarTech Report
    03:15 -  Avoiding Random Acts of Marketing
    11:10 -   Brand Identity and AI
    12:35 - Outside Inspiration

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    14 mins