10 Minute Martech Podcast By Progress Sara Faatz cover art

10 Minute Martech

10 Minute Martech

By: Progress Sara Faatz
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About this listen

Martech is evolving faster than ever, and staying informed has never been more critical. That’s where we come in. Welcome to 10 Minute Martech. Your go-to resource for insights from the Martech Mavericks shaping the future. We cover everything from DX to AI, tech stacks to data tracks, and deliver actionable advice so you, too, can become a Martech Maverick. Fast? Absolutely. Essential? Without a doubt. It’s everything you need to know, without the noise. Your shortcut to staying ahead. Made with love by the team at Progress.Progress Economics Marketing Marketing & Sales
Episodes
  • Phil Gamache: Tools Are Interchangeable, People Aren’t
    Jul 1 2025

    In a MarTech landscape saturated with tools and AI-powered everything, Phil Gamache offers a timely reminder: the tech only matters if the humans using it are empowered. He and Sara dive into the rise of “counterculture” marketing—where brands win by spotlighting the people behind the process, not just the tools that power them.

    Phil:
    " It's not a differentiating factor to say that you're AI-powered. It's the default now. You should be, and it shouldn't really be part of your messaging.”

    Links & Resources:
    Connect with Sara: linkedin.com/in/sara-faatz-b67213
    Connect with Phil: linkedin.com/in/gamacp
    Explore The Humans of MarTech: humansofmartech.com
    Learn more about Progress: progress.com

    Timestamps:
    00:30 –  Spotlighting Martech Tools
    03:15 – The Human Element in Martech
    04:55 – Innovative Uses of AI in Martech
    07:05 – AI Advice for Beginners
    09:05 – Industry Leaders for Inspiration

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    13 mins
  • Hazem El Zayat: AI Was Meant for More
    Jun 17 2025

    Hazem El Zayat, Chief Experience Officer for the MENA region at Ogilvy, joins Sara to challenge the status quo of how AI is used in marketing today. From content generators to so-called chatbots, Hazem argues we’ve only scratched the surface of what AI can and should be doing. Hazem discusses why strategy must always come before tech selection, how brands can co-design relationships with customers, and why predictive modeling and next-best-action frameworks are the future of AI-powered experience.

    Hazem:
    "Is writing emails what AI was meant for? Not really. Let’s talk about predictive modeling, natural language processing, and elevating healthcare, travel, and more."

    Links & Resources:
    Connect with Sara: linkedin.com/in/sara-faatz-b67213
    Connect with Hazem: linkedin.com/in/hazem-el-zayat-ccxp-2871593
    Learn more about Progress: progress.com

    Timestamps:
    00:20 – The overwhelming MarTech landscape: too many tools, not enough strategy
    01:40 – AI misuse: What it’s doing vs. what it should be doing
    04:30 – Why chatbots often disappoint
    05:00 – True CX: Relationship co-design, not customer “management”
    07:45 – CX done right: Banks, airlines, and even a luxury retailer
    08:35 – MarTech hot take: CX is everyone’s job
    10:05 – Go-to sources for MarTech inspiration

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    12 mins
  • Juan Mendoza: Volitional Personalization Is Here
    Jun 3 2025

    Juan Mendoza, CEO of The Martech Weekly, joins the show to unpack a major shift in customer experience: volitional personalization. As consumers increasingly rely on AI agents like ChatGPT to guide purchase decisions, marketers are losing control over the touchpoints that once defined the buyer journey. Juan and Sara dive into how this pull-based model flips the script on traditional campaign strategies and forces brands to rethink their approach to data, content, and visibility.

    Juan:
    “Consumers actually using AI agents to do their bidding for them is an entirely new channel that we have no idea how to grapple with yet.”

    Links & Resources:
    Connect with Sara: linkedin.com/in/sara-faatz-b67213
    Connect with Juan: linkedin.com/in/juan-mendoza-2b3a63a4
    Read The Martech Weekly: themartechweekly.com
    Learn more about Progress: progress.com

    Timestamps:
    00:25 – The rise of agentic AI in marketing
    01:15 – Navigating the hype vs. harm of AI agents
    02:45 – Real-world example: AI-driven real estate personalization
    03:50 – Volitional personalization vs. speculative personalization
    05:30 – Why combining push and pull strategies matters
    07:00 – Alarm clocks, AI, and the new search experience
    08:10 – Juan’s hot take: The death of marketing visibility
    10:20 – Where Juan goes to learn: Hacker News & hands-on experimentation

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    13 mins
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