
The Customer Rules
The 39 Essential Rules for Delivering Sensational Service
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Narrated by:
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Lee Cockerell
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By:
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Lee Cockerell
About this listen
The former EVP of Walt Disney World shares indispensible rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence.
Lee Cockerell knows that success in business - any business - depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40-plus-year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the rules for serving customers so well they'll never want to do business with anyone but you. For example:
- Rule #1: Customer Service Is Not a Department
- Rule #3: Great Service Follows the Laws of Gravity
- Rule #5: Ask Yourself "What Would Mom Do?"
- Rule #19: Be a Copycat
- Rule #25. Treat Every Customer Like a Regular
- Rule #39: Don’t Try Too Hard
As simple as they are profound, these principles have been shown to work in companies as large as Disney and as small as a local coffee shop; from businesses selling cutting-edge technologies like computer tablets to those selling products as timeless as shoes and handbags; at corporations as long-standing as Ford Motors and those as nascent as a brand-new start-up. And they have been proven indispensible at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to frontline staff who deal directly with clients and customers.
Chock-full of universal advice, applicable online and off, The Customer Rules is the essential handbook for service excellence everywhere.
©2013 Lee Cockerell (P)2013 Random House AudioListeners also enjoyed...
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Message tainted by using shady biz as examples
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Performance
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The secret for creating magic in our careers, our organizations, and our lives is simple: outstanding leadership, the kind that inspires employees, delights customers, and achieves extraordinary business results. No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World Resort operations for over a decade.
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- Length: 2 hrs and 24 mins
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Performance
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During Lee Cockerell’s career at Disney as the senior operating executive of Walt Disney World Resorts, he led a team of 40,000 cast members (employees) and was responsible for the operations of 20 resort hotels, four theme parks, and two water parks. As you can imagine, Lee had to become a time-management expert, first as a means of survival and then as a way to help others make the best use of their time. The time-management secrets he developed have become one of his most requested corporate-training lectures and are now available to you in this tell-all audiobook.
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Overall
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Story
The Service Culture Handbook is a step-by-step guide to help you develop a customer-focused culture in your company, department, or location. Whether you're just beginning your journey, or have been working on culture for years, this handbook will prepare you to take the next step. You'll receive actionable advice, straightforward exercises, and proven tools you can utilize immediately.
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- By Shane K. on 05-14-24
By: Jeff Toister
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Never Lose a Customer Again
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Performance
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What listeners say about The Customer Rules
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- Andrea Sahl
- 10-27-17
Great Read!
This is so simple but so important. I really enjoyed the read and inspired me to do things differently!
Thank you!
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1 person found this helpful
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- Don
- 05-15-18
Essential concepts for a service culture
Lee shares his extensive experience in the hospitality business in such a clear and concise manner that it seems as though the "39 essential rules" should be self-evident.
Unfortunately, finding places where guest/customer service seems to be an important part of the culture are still far too rare. Lee shares his extensive experience creating a culture of service at what has come to be regarded as one of the most successful customer-centric vacation destinations in the world. A truly essential read for anyone who desires to create or contribute to developing a culture of service for their organization, regardless of the industry or business they are in.
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- Mark Bowser
- 01-19-15
Lee Cockerell does it again!
Follow Lee's advice and you will win at customer service and when that happens everybody wins.
Mark Bowser
Www.Amazon.com/author/Mark Bowser
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1 person found this helpful
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- jim compton
- 01-08-20
Great learning tool
As an executive coach or casino in Oklahoma this book has helped me with ideas and tips on how I could get for my guest at My casinos
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1 person found this helpful
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- francis
- 04-13-15
Customer service just the way it should be done!
Apart from this book being short and precise, this is the kind of stuff every business person should listen to daily... This book reminds me of the great secrets of the ancients!
The narrator delivers this book like it was the most important thing on his mind. And yes I could gobble this book up thrice a month!
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2 people found this helpful
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- Alan
- 09-11-19
nuggets of wisdom
Practical business advice for every area, but of course most of all in providing excellent service to your clients.
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1 person found this helpful
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- Jo-Nizzle
- 06-28-22
Though Highly Ignored, It's Still Relevant
Although finding customer service like this anywhere in America nowadays is few and far between, it's still nice to revisit this way of thinking and management style every now and again. I often come back to it as a resource to keep me sane in my journey of trying to remain the leader I hope to work with. I highly recommend.
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1 person found this helpful
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- Amazon Customer
- 08-14-19
Just what the Doctor ordered!
Straightforward information on how to provide exceptional customer service! Satisfying and relevant information! A must read!
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- Christopher
- 04-13-15
Great Listen!
Any additional comments?
I've read and/or listened to Lee's (2) other books before listening to this and "The Customer Rules" did not disappoint. Great listen for anyone regardless of where you are in your organization!
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- Hamid Kamara
- 05-28-19
Informative ...
This was an excellent informational presentation. I enjoy the companies I shop at and the service provided. I also enjoy my position and the people I serve.
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