
Relentlessly Relevant
50 Ways to Innovate
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Narrated by:
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Douglas Kruger
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By:
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Douglas Kruger
About this listen
"How are you changing my world today?"
The rules of consumer engagement have changed. Your customers no longer care about legacy - what matters to them is how you are innovating into their world today. The classic "solve a problem" approach that industry giants have always employed is no longer relevant. Consumers want switched-on, creative responses to their needs and desires.
In Relentlessly Relevant - 50 Ways to Innovate, professional speaker and business guru Douglas Kruger explores the field of innovation, reducing its subject matter to the simple starting points you need to become an industry trendsetter. It pinpoints the levers within your own business crying out for innovation as well as the bits you should leave alone at all costs, and it teaches you to change your traditional way of thinking, altering how you relate to your customers' immediate reality. Using examples from local and international brands, this book shows you don't have to be a tech giant to innovate, but you do need to know how to think in the right patterns. This is a business imperative. Innovators of today will own their industries tomorrow by constantly asking, "How can we become relentlessly relevant?"
Douglas Kruger is a global speaker and business author. He helps organizations untangle the unexamined thinking that makes them industry dinosaurs and shows them where all the levers are for real-world innovation. In addition to a score of business and growth books with Penguin Random House SA, his latest book on innovation is titled They're Your Rules, Break Them!.
See Douglas in action at www.douglaskruger.co.za or follow him on Twitter @douglaskruger.
©2015 Penguin Random House SA (P)2017 Douglas KrugerListeners also enjoyed...
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Performance
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Dr. Luntz offers more than 70 new “words that work” for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations—and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principles.
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Not his best, but good
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Nolan Bushnell founded the groundbreaking gaming company Atari, the restaurant chain Chuck E. Cheese's, and two dozen other companies. He also launched Steve Jobs' career, along with those of many other brilliant creatives over the course of his five decades in business. In his eagerly awaited first book, Bushnell explains how to find, hire, and nurture the people who could turn your company into the next Atari or the next Apple.
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Great book for creative!
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What listeners say about Relentlessly Relevant
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Pekka vanska
- 04-19-21
Loved this book
I wasnt familiar with the author and he was positive surprise. Being innovative is very important skill for anyone these days and book offers 50 ways to come up with ideas. Absolute treasure chest for new thinking. Read by the author, performance excellent with few exceptions in the beginning, thus only four stars. Author has a sense of humor, found myself laughing more than few times. Will listen again.
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- Roxanne
- 09-11-17
great book
It helped to shift one's mind to another way of thinking. Very inspirational and entertaining
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- Sam H
- 11-08-20
Ideas I never would have conceived
The examples given opened my mind to the possibilities and ease of pivoting toward relevance.
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