
Competing Against Luck
The Story of Innovation and Customer Choice
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Narrated by:
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John Pruden
About this listen
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: Our long-held maxim - that understanding the customer is the crux of innovation - is wrong. Customers don't buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes - it's about predicting new ones.
Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products not only that customers want to hire, but for which they'll pay premium prices to bring them into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.
This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world - and, most importantly, how not to squander the insights it provides.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2016 Clayton M. Christensen, Ridgway Harken Hal (P)2016 HarperCollins PublishersListeners also enjoyed...
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Performance
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In 2010 world-renowned innovation expert Clayton M. Christensen gave a powerful speech to the Harvard Business School's graduating class. Drawing upon his business research, he offered a series of guidelines for finding meaning and happiness in life. He used examples from his own experiences to explain how high achievers can all too often fall into traps that lead to unhappiness. Full of inspiration and wisdom, this book will help students, midcareer professionals, and parents alike forge their own paths to fulfillment.
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Does not actually explain how to measure you're life
- By William on 06-05-15
By: Clayton M. Christensen, and others
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The Innovator's Dilemma, with a New Foreword
- When New Technologies Cause Great Firms to Fail
- By: Clayton M. Christensen, Marc Benioff - foreword
- Narrated by: L.J. Ganse, Jonathan Todd Ross
- Length: 8 hrs and 23 mins
- Unabridged
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Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator's Dilemma is the book no manager, leader, or entrepreneur should be without.
By: Clayton M. Christensen, and others
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Get Out of Your Own Way
- How to Overcome Any Obstacle in Your Life
- By: Larry Winget
- Narrated by: Larry Winget
- Length: 4 hrs and 19 mins
- Original Recording
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You think you know what you want in life. You've tried to achieve those things. But if you still don't have them, the culprit may be closer than you think. In this perspective-altering program, the world-renowned Pitbull of Personal Development(tm), Larry Winget, exposes the things you are doing right now to unknowingly prevent your own success in the most important areas of your life.
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Was just OK
- By KatieReviewsStuff on 01-30-17
By: Larry Winget
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The Book of Beautiful Questions
- The Powerful Questions That Will Help You Decide, Create, Connect, and Lead
- By: Warren Berger
- Narrated by: Michael Quinlan
- Length: 7 hrs and 47 mins
- Unabridged
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In The Book of Beautiful Questions, Berger shares illuminating stories and compelling research on the power of inquiry. Drawn from the insights and expertise of psychologists, innovators, effective leaders and some of the world's foremost creative thinkers, he presents the essential questions readers need to make the best choices when it truly counts, with a particular focus in four key areas: decision-making, creativity, leadership and relationships.
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Where's the Beef
- By Tintin on 03-03-19
By: Warren Berger
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I Used to Be a Miserable F*ck
- An Everyman’s Guide to a Meaningful Life
- By: John Kim
- Narrated by: John Kim
- Length: 5 hrs and 5 mins
- Unabridged
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In I Used to Be a Miserable F*ck, Kim delivers the dos and don’ts for stepping up and into manhood, which he defines by transparency and strength of character, not six-pack abs or a corner office. With his signature no-nonsense approach that will make you laugh and think, Kim takes you on a rugged, rough-and-tumble road trip of self-exploration and discovery, sharing his wisdom and insights.
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Some wisdom, some common knowledge.
- By Rick on 02-21-19
By: John Kim
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The Happiness Track
- How to Apply the Science of Happiness to Accelerate Your Success
- By: Emma Seppala
- Narrated by: Nan McNamara
- Length: 5 hrs and 58 mins
- Unabridged
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In The Happiness Track, Emma Seppala, the science director of the Center for Compassion and Altruism Research and Education at Stanford University, explains that our inability to achieve sustainable fulfillment is tied to common but outdated notions about success. We are taught that getting ahead means doing everything that's thrown at us (and then some) with razor-sharp focus and iron discipline; that success depends on our drive and talents.
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Does the book contain references?
- By somethingsea on 02-22-16
By: Emma Seppala
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The Genesis Machine
- Our Quest to Rewrite Life in the Age of Synthetic Biology
- By: Amy Webb, Andrew Hessel
- Narrated by: Amy Webb, Andrew Hessel, Tim Campbell, and others
- Length: 10 hrs and 6 mins
- Unabridged
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Synthetic biology promises to reveal how life is created and how it can be re-created, enabling scientists to rewrite the rules of our reality. It could help us, for example, heal without prescription medications, grow meat without harvesting animals, or confront our looming climate catastrophe. Synthetic biology will determine the ways in which we conceive future generations and how we define family, how we identify disease and treat aging, where we make our homes, and how we nourish ourselves.
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Thought provoking but politically biased
- By Andy on 07-02-22
By: Amy Webb, and others
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Life Hacks from the Buddha
- How to Be Calm and Content in a Chaotic World
- By: Dr. Tony Fernando
- Narrated by: Dr Tony Fernando
- Length: 12 hrs and 1 min
- Unabridged
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The Buddha worked out how best to deal with the challenges we face today over 2000 years ago. His teachings show us that human stress, anxiety and suffering are nothing new. Life Hacks from the Buddha will help you to quieten your mind, create more peaceful environments to live in, and find the calm and contentment you need to help you function at your very best, which will leave a lasting impression on everyone around you.
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Author shared his own life experiences which made it somewhat more relatable
- By Anonymous User on 12-22-24
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I Know What to Do, So Why Don't I Do It?
- The New Science of Self-Discipline
- By: Nick Hall
- Narrated by: Nick Hall
- Length: 10 hrs and 5 mins
- Original Recording
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You might think laziness, lack of willpower, and/or low motivation are to blame for the fact that you aren't achieving your goals. But fascinating research in the field of psychoneuroimmunology has revealed another, far more likely possibility. One with the potential to transform your life in a dramatic way.
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Big Disappointment!
- By TP on 01-29-15
By: Nick Hall
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The Innovator's Dilemma
- When New Technologies Cause Great Firms to Fail
- By: Clayton M. Christensen
- Narrated by: L.J. Ganser
- Length: 8 hrs and 37 mins
- Unabridged
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His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic best seller - one of the most influential business books of all time - innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right - yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation.
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This book is best read, not heard
- By Andrea Rudert on 09-09-17
What listeners say about Competing Against Luck
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- hoopdloop
- 12-09-20
Another home run hit from Clayton Christensen!
I always enjoy Clayton Christensen's thorough and clear approach to business theory. This book is no exception. I'm thoroughly convinced Jobs Theory provides a more powerful framework for product development than the default methods of building products based on what customers asked for. I'll admit I don't feel fully prepared to apply this theory based on this book alone, but will now be seeking out additional resources to guide the application of the principles outlined in this book.
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- Dave
- 10-21-18
Life changing
One of the top three books I’ve ever read that change my world paradigm. Can’t recommend this book enough!
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- T. Leach
- 09-20-17
The answer to how innovation happens
There was an old Apple ad that summed up to one tag line. Think different. This book with it's focus on jobs-to-be-done is a guide book to thinking differently about innovation rather than random for those starting a business or running an existing enterprise.
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- Jacob
- 01-28-17
My milkshake addiction will never be the same
One of the best books I've read in a long time. Full of thought provoking nuggets of wisdom and strategy. I highly encourage everyone to read this one.
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- Kevinaom
- 02-18-19
Great Discussion of Jobs to be done
This is another masterpiece from Professor Christensen. His ability to develop simple yet comprehensive business theories is second to none; jobs to be done is no exception.
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- Anonymous User
- 09-11-18
Changed the way I look at process of innovation and product development
I am a product designer and ux researcher and Jobs to be done framework has given me a new lens to explore in depth and breadth the process of innovation. What is great about this construct is that you cqn right away start using in your daily work. The author keeps the book relevant and interesting throughout specially at the end. Great Book!!
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- Pierce Michelson
- 06-26-18
The right spirit
People who invoke luck as the cause of success are just afraid of identifying objective measures of value. Previous failures have made them insecure, but nature is fundamentally the same whether they have failed or not, so they are the ones who changed. Understanding cause and effect will always give you more power, as long as you don't believe you know more than you do and trip over yourself.
This book is written in the spirit that understanding cause and effect WILL give you more power.
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- Azita Moalemi MD
- 07-06-23
excellent book
Good narration. well researched. easy to follow and great insight into how innovation solves a problem. The jobs theory rocks.
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- Ernesto Zepeda
- 06-01-19
La inovación no es una opción
Una visión de la innovación centrando la solución a una necesidad. no en base a un golpe de suerte. lectura indispensable para empresarios y emprendedores
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- G
- 02-12-17
Best book ever!
Entertaining, interesting, easy to understand and eye opening at ince. Must have for all people who like bright thoughts!
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